“Direct Response Marketing” w/ Dean Jackson 278


Manage episode 278439098 series 2815124
By Tyson Mutrux and Jim Hacking. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In today’s podcast episode Jim and Tyson dive into marketing with Dean Jackson . Dean fell in love with Marketing as a young boy when he first realized that selling stuff on commission was way easier than renting himself out by the hour for a regular job… and he’s never looked back. He carried that distaste for real work into adult life and has focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
Listen to the podcast here.
5:00 speak to create a response7:15 never make a cold call again8:10 why you should try direct response marketing11:40 you’re not trying to convince people to choose you17:20 establish a brand 20:45 a brand shapes behavior 35:00 now and not now lead conversion 38:00 importance of email 43:13 more cheese less whiskers
Jim’s Hack: Listen in to Dean’s podcast More Cheese, Less Whiskers.
Dean’s Tip: Look back in your phone, your email or calendars and make contact with people you spoke with 90 days ago.
Tyson’s Tip: Book: The 90-Minute Book by Dean Jackson

352 episodes