Amy Daroukakis 'Using signals and experiences to develop innovative concepts'


Manage episode 279281286 series 2796573
By Sean Pillot de Chenecey. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode of #TheNewAbnormal, I interview the cultural strategist Amy Daroukakis, who "inspires teams, keep brands culturally relevant and re-imagines products, communication and design". She's worked across a wide range of sectors, including Retail (Target), Luxury (LVMH), Social (Facebook), Automotive (Hertz), Insurtech (Coya), FMCG (Danone), Hospitality (Park Hyatt), Tourism (NYC GO), Food and Beverage (AB InBev), Entertainment (HBO), Electronics (Bang & Olufsen), and Financial (Amex). We discuss how she started by studying cultural anthropology c/o 'Semester at Sea' (visiting 10 countries in 100 days). She's now travelled to over sixty countries, lived in six and worked across six continents inc North America, the EMEA and APAC. Amy explains her approach to 'travelling differently' while on research projects, why signals are more important than pathways, her viewpoints on 'where next' regarding the impact of C19, building an innovative culture, and why getting out of your own filter-bubble is so important. Finally she talks about some of the dynamic projects she's working on re: 2021.

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