John Shaw 'Cockroach brands, cultural dynamics, and the future of work'


Manage episode 273125120 series 2796573
By Sean Pillot de Chenecey. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode of #TheNewAbnormal, I interview John Shaw, the Chief Strategy & Innovation Officer at Superunion 'a next-generation agency built on a spirit of creative optimism'. (His past roles inc being Chief Strategy Officer of WPP Team Red, Strategy & Planning Partner at Rapier, Regional Planning Director EAME / Joint Worldwide Planning Director at Ogilvy, and Planning Director at Wieden + Kennedy.) During the episode, John illuminates his views on issues regarding the ongoing changes in both corporate culture and agency-land, why so many agencies are still so bad at clarifying their positioning, poses the question 'what is a company' and provides some compelling answers re: the future of work inc workplaces / workforces. He then moves on to discuss the tensions between luxury and sustainability, and why the C19 crisis has led to a resurgence of nostalgia. Along the way, he discusses a really dynamic career that's seen him work with some of the biggest and best names in the world of agencies, and gives his advice for the planners & strategists of tomorrow...

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