EP 22: Justin Brown — Skincare Tips, Growing a Business, and Greatness vs. Insanity


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By Steven Dimmitt. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Justin Brown is the founder of Rhino Skin Solutions, a company that provides high-performance skincare products for rock climbers. We talked about best practices for skincare, tips for dialing skin for different rock types, how to grow a business while keeping things simple, and the connection between greatness and insanity.

Show Notes:



2:23 – The COVID pivot, hand sanitizer, and the restaurant hustle

5:48 – Whole Foods, the Rhino growth trajectory, and growing to make a better product

9:50 – How to fix product that has separated

11:30 – Hand Sanitizer for greasy hands and dirty climbers

13:52 – Best practices for healing dry skin

17:24 – Dry/Performance plus Spit for dry and pliable skin, removing sweating as a factor, and different skin for different rock types

19:32 – How to use Rhino Spit

20:39 – Justin’s skincare routine leading up to a climbing trip

24:02 – Combining using Performance and Repair, and best practice for antiperspirant use

26:28 – Training your brain to sweat less and taking a break from using products once a month

30:35 – Tegaderm and Hypafix for splits and gobies

34:34 – Better climbing tapes

36:48 – Filing old shoe rubber, shoe cleaning products, and OXY Pads

41:48 – The early days of Rhino, and why Justin

46:21 – A simple business model and growing organically

49:08 – Growing vs. profitability, putting systems in place, not wanting cogs, and the label machine

54:51 – Work-life balance, getting an employee, and freeing up time

58:40 – Getting hurt climbing, starting MMA, getting in the best shape of his life, and the heart monitor story

1:03:58 – Training for MMA and carryover to rock climbing

1:06:21 – Justin’s standing in jiu-jitsu and converting belt rankings to the Yosemite Decimal System

1:08:05 – Mixing MMA and climbing, a pesky wrist injury, and climbing because it’s fun

1:10:56 – Greatness and insanity, and different limiters on crazy

1:12:27 – Steven’s thoughts on limiters, how limiters shift, and waking up early to hangboard

1:14:38 – Exceeding climbing goals, the gratification of improving at something new, and the myth of discipline

1:17:06 – How each route at Smith leads to the next, and progressing through the 5.13s

1:21:12 – Justin’s approach to climbing ‘Badman’ (his first 5.14), and dealing with shoulder impingement

1:25:25 – Carryover from jiu-jitsu to rock climbing

1:28:49 – Carryover from rock climbing to jiu-jitsu, projecting sequences, and foot matches

1:32:18 – Climbing 5.14 again, goal routes, and climbing the hardest route from the year you were born

1:35:33 – Justin’s (secret) Shuteye Ridge trip

1:37:29 – Gratitude for family and his sister’s illness

1:40:48 – My experience with van life during COVID-19, being in stasis, why Justin craves going out to eat, and restaurant energy

1:46:14 – Rye sourdough mango pancakes

1:47:02 – High-4 (Justin’s new company for pet care)

1:50:20 – New Rhino products (coming soon)

1:52:23 – Where to connect with Rhino for skincare questions

1:53:10 – One last story

29 episodes