Manage episode 274542626 series 2603512
By The Off Brand Podcast and The Off Brand Podcast by Nalla Design. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Many consultancies tend to overlook the need for creative input on projects. Danny Fontaine, Creative Director at IBM, likes to take a slightly different approach. He explains how storytelling can add a punch to your pitch, the challenges of translating physical experiences into digital, and how taking a creative approach is always critical.