Manage episode 277302229 series 2807847
Ever thought about launching a fashion brand? You’ll love this episode!
Diana Gelfand, Milly Doz and Renata Aysina are the co-founders of Skoki, a luxury children's apparel and accessories brand. Skoki is a female founded brand led by 3 Toronto moms who are modernizing traditional children’s garments for today’s fashion forward families.
In this episode, you’ll learn about:
- The power of launching a unique product into a specific niche
- Conscious fashion and why it’s important to consumers
- How they launched a conscious fashion brand
- The ups and downs of starting a product business during Covid
- Driving awareness and conversion for a premium product
About the founders
Milly Doz is a passionate marketer that has spent over 13 years building meaningful consumer brands in the food and personal care categories. As a graduate of Schulich School of Business, Milly pursued a career in marketing and held positions across Canadian and global organizations. She has always had an entrepreneurial mindset and has recently co-founded Skoki, a luxury children's apparel and accessories brand to fulfill her passion for quality fashion! Milly is a mom of two that enjoys travelling, fine arts and exploring all of the great restaurants in the city!
Diana Gelfand holds a BBA degree from the Wilfrid Laurier School of Business and Economics with a specialization in Marketing. After spending several months in Europe, she spent 4 years working at Canada's Largest Grocery Retailer, Loblaw Companies Ltd. where she was able to work on private label branding as well as product management capacities in both the general merchandise and food categories. She is currently a Realtor as well as managing the marketing roles for the family businesses. Diana is a mom of 4, including a set of twins. She enjoys travelling, home design and deriving inspiration from entrepreneurial success stories.
Renata Aysina is a graduate of the London School of Economics and Political Science with a Masters degree in Management. After completing her studies in the UK she moved to Toronto to pursue a career in financial compliance in the high-frequency trading giant Infinium Group. After the birth of her first child, she changed careers and became a Realtor, working withIn both commercial and residential real estate. Renata is a mom of four, who loves spending time with her family, fashion, gourmet cooking and baking.
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