Is the Subscription Box Right for your Business?


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By Nicole de Larzac. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Last week, we spoke with Heidi Avery about her new subscription box, Ruby Crate.

Many of you have been asking if a subscription model is right for your product business. In this episode, we answer all of your questions including:

  • How big of an opportunity is the subscription box market?
  • What are the types of boxes that people buy?
  • Why do people buy them and cancel their subscription and what does this mean for my marketing efforts?
  • How has Covid impacted subscription-based products?
  • Is the subscription box model right for my business? What should I consider if I’m launching a subscription-based product?


McKinsey report: Thinking inside the subscription box: New research on e-commerce consumers - Feb 2018, Tony Chen, Ken Fenyo, Sylvia Yang, and Jessica Zhang

Forbes: Subscription Boxes May Have Lost The Hype, But Don’t Count Them Out Just Yet, Andria Cheng, Dec 2019

ZDNet: The impact of COVID-19 on the subscription economy, By Vala Afshar, Apr 2020

Forbes: Retail Subscriptions Thrive During COVID-19, Kaleigh Moore, Jul 2020

Connect with Nicole de Larzac





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