How to Put Together an Effective Digital Marketing Budget (with Rich Brooks)


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By Wes McDowell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

I don’t know what it was like when you were a kid, but when I was growing up, I’d usually get a bit of money for my birthday.

Now I’m not talking “crazy money” here—I mean the kind of “10 dollars taped into a card from Great-Aunt Edna” that you probably got too.

For me, that was the best—both because it meant I had to be intentional about what I bought, but also because I knew I was going to buy SOMETHING…

Sure enough, that money always got spent on one awesome toy or another—and I rarely borrowed more than I had from my parents.

Why does all this matter?

Well, as today’s podcast guest would tell you, having a budget when it comes to your marketing can be just as liberating.

Rich Brooks has been the founder and president of Flight New Media, a digital agency in Portland, Maine, for nearly a quarter-century.

And as Rich explains, a marketing budget can be just as fun to spend as Edna’s ten-spot was back in the day.

First, because it directs your thinking toward results—and consequently helps you get them. If you only have so much to spend, you’re going to spend it wisely.

And second, knowing you have money to spend on marketing means that money is ABSOLUTELY getting spent on marketing…

Which is going to lead to the kind of business success you just don’t see without investing in growth.

I had a great time talking to Rich, and it turned out to be a really fascinating episode, and I think you’re really going to enjoy this one too.

You’ll never look at your marketing the same way again.

Check out his websites 👉

Follow him on Instagram: @therichbrooks

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