How to Write a Profitable Homepage Headline


Manage episode 284436549 series 2796657
By Wes McDowell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

I don’t want to freak you out, but here’s an important statistic—

Visitors to your site spend about 50 milliseconds—that’s 0.05 seconds!—coming to a first impression of whether or not they like what they see.

But that’s so short that it’s just instinctive…

After all, how much can you REALLY know in the blink of an eye?

The true “make or break” for your website is your homepage headline.

Get it right, and people will decide to scroll down your page to see what your site is all about.

Get it WRONG, and they’ll be gone, gone, gone.

That’s why, in this episode, I break down seven common homepage headline mistakes that I see most businesses make.

And I share EXACTLY how to fix them, using three formulas I’ve developed over many years of creating websites for small businesses.

These are the same methods I use to routinely increase website conversion by 200, 300, and even 500 percent!

It’ll help you be persuasive in your headline… while STILL working in your SEO keywords without having to compromise too much. It’s one of my favorite little-known tactics, and I think you’re going to love it.

Seriously, don’t sleep on this episode—because it has everything you need to get SUPER CLEAR on your value, pull people down your homepage, and can convert them into paying customers.

Sign up for my FREE video masterclass training “How to Create & Launch Your Own Profitable Client Generating Website”… save your seat here 👉

135 episodes