How Captions Can Dramatically Increase Your Video Audience with Ahmed Khalifa (NEWBIE)

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By Kate Toon, Kate Toon SEO copywriter, and SEO Consultant. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

One of the most overlooked factors when it comes to marketing is how well your content is received without audio, according to the World Health Organisation, approximately 5% of the world’s population is deaf or hard of hearing.

But did you also know that around 85 percent of humans watch videos with the sound turned off?

Assuming that sound will be played on your video, or even your podcast and not considering how to make it accessible to those without sound could be a big issue.

So that beautiful video you’ve made might not be getting the love it needs simply because you forgot one vital element. CAPTIONS!

Today I’m chatting to a guest who knows all too well about making sure your words are SEEN, accurately, as well as heard.

Tune in to learn:

  • What captions are, and why they’re so important
  • Ahmed’s favourite captioning tools
  • How YouTube, Facebook and Vimeo handles captions
  • Should we rely on the platforms for captions?
  • What people forget about when it comes to having quality captions
  • Non-video uses for repurposed or reused captions
  • What to consider when creating captions

    One of the most overlooked factors when it comes to marketing is how well your content is received without audio, according to the World Health Organisation, approximately 5% of the world’s population is deaf or hard of hearing.

    But did you also know that around 85 percent of humans watch videos with the sound turned off?

    Assuming that sound will be played on your video, or even your podcast and not considering how to make it accessible to those without sound could be a big issue.

    So that beautiful video you’ve made might not be getting the love it needs simply because you forgot one vital element. CAPTIONS!

    Today I’m chatting to a guest who knows all too well about making sure your words are SEEN, accurately, as well as heard.

    Tune in to learn:

    • What captions are, and why they’re so important
    • Ahmed’s favourite captioning tools
    • How YouTube, Facebook and Vimeo handles captions
    • Should we rely on the platforms for captions?
    • What people forget about when it comes to having quality captions
    • Non-video uses for repurposed or reused captions
    • What to consider when creating captions

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