Indianapolis Joe and the Temple of Cool


Manage episode 243588048 series 2409218
By The Round Six Gearheads. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.


The Gearheads sat down with Joe Yezzi of Squarebody Syndicate to talk truck builds, lifestyle branding, making a huge splash at the 2018 SEMA Show and hot-lapping at Indy.
If you're into the squarebody GM truck scene, then you know the Squarebody Syndicate brand. What began as a hobby has turned into a serious player in the lifestyle brand scene, and is one of the most recognizable brands in the C-10 community. Joe and Rob Yezzi set the pace, building a killer truck a couple of years back (SS01) that debuted in the Royal Purple booth. This past year, they stepped-up their game and went over the top with their 1976 GMC Indy Tribute, SS02.


  • Brian jumps right in like a teenager on Prom night
  • The 1976 Indy Tribute truck
    – A brief history of the build
    – The road to SEMA Show 2018
  • Building upon the success of Syndicate Series 01 from 2015
  • A chance meeting with Doug Boles
    – The SEMA Indy 500 promise
  • The Indy Truck reveal in the Royal Purple booth
  • The t-shirt model car box
    – The Round Six connection to Squarebody Syndicate
    – Logos, renderings and promotional materials
    – Brian's squarebody therapy adventure
  • Defining "Yezzi Clean"
  • It all declines into a brief shmooze-fest
  • Fusing 1970's hot rod influence with modern technology
  • "What if you hear a gasp when the cover comes off?"
  • Furthering the discussion of sidewall
    – Judicious use of the word "bulge"
    – The Gearheads nearly take the high road
    – It declines with a comparison of Scott Sullivan's bulge
  • Experiments and gambles
  • Joe and Brian research and explore wheels
  • The "Keystone Klassic Convo-Pro" that may have been
  • Covering beautiful custom-milled wheels with wrinkle finish
  • The episode goes all Tarantino
  • The road to Indy
    – Thirty hours on the road with no plan
  • Hot laps at Indy
  • The Indianapolis 500 VIP experience
  • Genesis of the Squarebody Syndicate brand
    – Organically turning a hobby to a business
    – Brian crafts a logo or fifteen
  • From apparel to parts
    – Dakota Digital gauges
    – Squarebody Syndicate-branded AccuAir controllers
    – The Syndicate Series Roadster Shop chassis
  • What's on the horizon
    – The M2 Machines Squarebody Syndicate lineup
  • – The creeper van
    – 4x4 market
    – The diesel market
  • On staying relevant
    – The people are the Syndicate
    – It's not a club, it's a lifestyle
  • Moving the brand into the future and the next generation
  • The importance of making the lifestyle a family experience

227 episodes