594: Jason Van Orden - Diversify Your Thought Leader Business Model


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By Jeffrey Shaw, Jeffrey Shaw is a speaker, Small business consultant, and Business coach for en. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Right now thought leaders are facing some of the most vulnerable times they’ve ever experienced. The current crisis has forced some of our most valued thought leaders into reevaluating how well-rounded their business model truly is. This is the time to look at diversifying your business model.

Maturing as an entrepreneur does not mean you forget your through line. If you are confident in the solutions you offer, then why not begin to explore how other audiences can benefit from your services. How can you repackage your portfolio of content and expertise and make it accessible in new ways to new audiences?

To dive deeper into how thought leaders can diversify, I’ve brought on consultant, strategist, and friend of mine, Jason Van Orden.

Jason helps thought leaders to reach a larger audience with their ideas, create new income streams from their expertise, and build business models that align with their values and goals. His experience includes creating multiple successful brands, launching over 60 online courses, teaching more than 10,000 entrepreneurs, generating seven figures in online course sales, and 8 million downloads of his podcast.

To learn how to create, relate, and ideate, download this episode now.


  • Having a niche is finding your through line.
  • Your asset is your process.
  • There are four elements to the online course canvas: the ideal student, the ideal student outcome, the process of getting the student there, the student’s experience.
  • Having accessibility is powerful.
  • Thought leaders who are questioning how to diversify should think about how they want to give more access to what they know.
  • We need to be ready for whatever may come out on the other end. We may be forced to shift to another model.
  • Your quotes can be your legacy. Own who you are.
  • Create, relate, and ideate.
  • ‘Shared’ is one of the most important marketing words.

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