611: Jennifer Louden- Step Into Your Power by Asking ‘Why Bother?’


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By Jeffrey Shaw, Jeffrey Shaw is a speaker, Small business consultant, and Business coach for en. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Sometimes even when we’re working on our ‘calling’ we don’t even realize we’re working like machines. Many of us have lost our sense of wonder. We no longer look at the world in awe. We begin to believe that desiring something other than what we have is somehow a negative feeling. We Creative Warriors talk a lot about finding our ‘why.’ But what about getting to the why of your ‘why?’

Part of what I write about in my upcoming book delves into what it is like to become self-employed in mid-life. I love coaching clients who are making big life and/or work changes later in life because it is a very different experience than doing it in youth. And the experience, in my opinion, is richer. It’s interesting, then, to pose the question, “why bother?” Why now? What is it about this particular life that isn’t working? Once you begin to own your experience- both the good and the bad - you can step into whatever the next phase might be.

To dive deeper into “getting our bother on” I’ve brought on personal growth pioneer, Jennifer Louden.

Jennifer helped launch the concept of self-care with her first bestseller, The Woman’s Comfort Book. Since then, she’s written six additional books on well-being and whole living, including The Woman’s Retreat Book and The Life Organizer, with close to a million copies of her books in print in nine languages. Her newest is Why Bother? Discover the Desire for What’s Next. Jennifer has spoken around the world, and has written a national magazine column for a Martha Stewart magazine, been quoted in two of Brené Brown’s books, and has appeared on hundreds of TV programs, radio shows, and podcasts—even on Oprah.

Find out why it is essential to answer the question of “why bother” by downloading this episode now.


“It is an essential act to be at peace with ourselves.” - Jennifer Louden

Highlights -

    • Asking ‘why bother?’ is not about resignation.
    • Sometimes your signature theme is not what you expect or want it to be.
    • Getting to know your ‘why bother’ is not a selfish act.
    • What cost are you willing to pay for a life that you’re willing to bother about?
    • Asking ‘why bother’ is not about beating yourself up. It's an opportunity for discernment.
    • ‘Shadow comforts’ are the things we do that make us think we’re taking care of ourselves but are actually taking us away from ourselves.
    • Wonder opens the door for desire.
    • Desire is evolutionary.
    • The ultimate source of desire is the soul's impulse to express itself in the world.

Guest Contact -

Contact Jeffrey - Resources -

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Music by Jawn

659 episodes