395: Podcasting vs. YouTube for Building an Online Business

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By Nick Loper and Nick Loper of Side Hustle Nation. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Creating content online can be a super-effective way to build an audience and ultimately to make money.

If you’re just starting out or trying to grow your business, you might be wondering what type of content makes the most sense to create.

In this episode, we’re going to compare and contrast two of the most popular content channels going today: podcasting and YouTube.

This is actually the first of several friendly debate-style episodes this month I’m calling the Side Hustle Showdown series.

For each debate, I tried to source guests in a similar niche so they could best speak each other’s language.

To fire shots over the pros and cons of starting an online business with podcasts or YouTube, I enlisted the help of:

  • Podcaster Jonathan Mendonsa, co-host of ChooseFI, a personal finance show. We last heard from Jonathan in episode 287, where he talked about how his show took off and how he was able to quit his job just 10 months in.
  • YouTuber Marko Zlatic, who started his personal finance channel Whiteboard Finance as a side hustle also in 2017. Since then he's amassed 370k subscribers and quit his job to produce videos full-time.

Tune in to hear both Marko and Jonathan go back and forward discussing which of the platforms are best for:

  • Marketing and discoverability
  • Content production
  • Monetization
  • Start-up costs
  • And more

This is a fun one, and by the end, you’ll have an idea which platform is going to be best for your business.

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