Episode 25: Data-Driven Marketing with Peter Irikovsky, CEO at Exponea


Manage episode 281871031 series 2645653
By The State of Commerce Experience and Brian Walker. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
“The companies that are becoming the future unicorns have the best data about their customers. We have clients that are 6X up, year-over-year. You can’t do that without knowledge of your customers.” Collecting customer data is key to any successful business that is looking to scale. But simply collecting masses of data won’t give you a competitive advantage – you have to truly understand that data in order to make the most of it through digital marketing. In the latest episode of the ‘The State of Commerce Experience’ podcast, host Brian Walker speaks to Peter Irikovsky, CEO at Exponea to discuss the evolution of customer data, and ways forward-thinking eCommerce brands are using it to build better relationships with their customers, including: - How companies that had the best customer data during Covid were able to change their business models overnight and still drive growth. - The role of the Customer Data Experience Platform (CDXP) in 2021, what it enables your business to do, and the challenges you face if your customer data is too siloed. - How the imminent elimination of third-party cookies will shake up the market, and how zero-party data will improve customers’ experiences with brands they trust. This episode gives some brilliant insights into the power of the ‘single customer view’, and the benefits of investing in a customer data platform for your own business as data regulations evolve. If you’ve been thinking about shaking up your approach to customer data and experience, you’ll want to listen to this episode to hear what’s worked for some of Exponea’s most successful clients. We’d love to get your thoughts on this episode, as well as any recommendations for future guests, so please get in touch at https://www.bloomreach.com/en/about/contact-us. Get to know Peter a little better by checking out his LinkedIn profile: https://www.linkedin.com/in/irikovsky/ And find out more about Exponea by visiting: https://exponea.com/

28 episodes