Manage episode 260091570 series 2579622
In capturing a niche market, you need to have stronger and more specific marketing and networking strategies. In today’s episode, Larry Weinstein interviews Shawn Yesner, an attorney at Yesner Law Office, the author of Crushing Debt: 9 Strategies to Eliminate Financial Bullies, and host of the Crushing Debt Podcast. Understand the power of podcasting and networking in gaining clients as Shawn shares some strategies, including writing a book, that he uses to get the referral he needs.
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