Have you Been Duped by Greenwashing?

23:26
 
Share
 

Manage episode 250273830 series 2142655
By Stephanie Seferian. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Eco-friendliness is hot right now. It’s in. But marketing teams have their fingers on the pulse and know that consumers increasingly demand eco-friendly products. So they tout misleading claims to sound more eco-friendly than they actually are to – you guessed it! – make a profit. This week's episode of The Sustainable Minimalists podcast divulges 4 solid tricks (and plenty of examples) to spot greenwashing in real life so that you will be duped no longer.


Eco-friendliness is hot right now. It’s in. But marketing teams have their fingers on the pulse and know that consumers increasingly demand green products. So they tout misleading claims to sound more eco-friendly than they actually are to – you guessed it! – make a profit.

It’s called greenwashing, and consumers are being duped by innuendos, imagery and outright lies Every. Single. Day.

Corporations want us to believe we can buy our way out of the environmental crisis we’ve made for ourselves, but we can’t. So how do we avoid greenwashed products?

On this week’s episode I expose marketers’ dirty secrets including how, exactly, greenwashing is used to make sales. I’m also offering 4 solid tricks (and plenty of examples) to spot greenwashing in real life, too.

Enjoy!

* Access this week’s Show Notes here.

* Find your tribe. Sustainable Minimalists are on Facebook, Instagram + Pinterest.

The post Have you Been Duped by Greenwashing? appeared first on Mama Minimalist.

111 episodes