Manage episode 250273830 series 2142655
Eco-friendliness is hot right now. It’s in. But marketing teams have their fingers on the pulse and know that consumers increasingly demand green products. So they tout misleading claims to sound more eco-friendly than they actually are to – you guessed it! – make a profit.
It’s called greenwashing, and consumers are being duped by innuendos, imagery and outright lies Every. Single. Day.
Corporations want us to believe we can buy our way out of the environmental crisis we’ve made for ourselves, but we can’t. So how do we avoid greenwashed products?
On this week’s episode I expose marketers’ dirty secrets including how, exactly, greenwashing is used to make sales. I’m also offering 4 solid tricks (and plenty of examples) to spot greenwashing in real life, too.
* Access this week’s Show Notes here.