Manage episode 264971797 series 2391590
Bonjoro is an app for sending individual personalised videos to welcome and onboard new customers and clients. It allows your customers know just how much you care about them. I wanted to learn more about how brands can stop spamming with impersonal, generic messages and craft something meaningful instead.
Matthew Barnett joins me on Tech Talks Daily to share the story behind Bonjoro. He reveals how he grew a team in 6 countries over 3 years, with a 97% non-Australian customer base. I also learn how highly personal video messages help build trust, love and convert customers for life.
We also discuss the growth of personalization at scale in the marketing mix and how asynchronous video creates advocates and superfans.