1248: Put A Face To Your Brand With Personalized Video Messages

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Manage episode 264971797 series 2391590
By Neil C. Hughes. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Bonjoro is an app for sending individual personalised videos to welcome and onboard new customers and clients. It allows your customers know just how much you care about them. I wanted to learn more about how brands can stop spamming with impersonal, generic messages and craft something meaningful instead.

Matthew Barnett joins me on Tech Talks Daily to share the story behind Bonjoro. He reveals how he grew a team in 6 countries over 3 years, with a 97% non-Australian customer base. I also learn how highly personal video messages help build trust, love and convert customers for life.

We also discuss the growth of personalization at scale in the marketing mix and how asynchronous video creates advocates and superfans.

1346 episodes