1275: SEMRush - Ecommerce & Consumer Trends During Coronavirus


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By Neil C. Hughes. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

After months of being locked down, many are returning to the office and sitting in meeting rooms to discuss the lessons they have learned over the last few months. What will your busy be doing differently? And what does the future of work look like in your organization?

SEMrush is a SaaS product used by over 5,000,000 marketers worldwide. For the past 11 years, SEMrush has grown into an all-in-one marketing suite consisting of more than 40 tools and reports that help companies market better online. The company began analyzing the impact of COVID-19 on online behavior to reveal industries and companies that have been hit the hardest or boosted.

On top of being one of the best keyword research tools worldwide, SEMrush now helps users fix technical website issues, improve the health of their backlink profile, and track local rankings on both mobile and desktop. In a nutshell, they have their finger firmly on the pulse of the web.

Their vision is to create the only tool a digital marketing team would ever need to improve their online marketing results, ensure a smooth workflow between team members, and save time on routine tasks. Today, Olga Head of Global Marketing at SEMrush joins me in a conversation where we discuss Market Winners By Search Data And Traffic Trends, Industries That Have Suffered the Most, and How the consumer demand has been changing within the past few weeks.

I also learn which industries have seen the most significant spike in traffic and which products top the most searched online.

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