Holiday Email Marketing Tips & Prep

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Manage episode 304950366 series 1402157
By Ethercycle LLC, Kurt Elster, and Paul Reda. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Joining us to discuss Pre and Post BFCM Email Marketing Strategies is Chase Diamond, an experienced email marketer who has sent over one billion emails resulting in $75 million in email attributable revenue.

We learn:

  • Dialing in messaging for 2021
  • Improving deliverability (to offset lowered open rates)
  • Why testing your offers is your biggest opportunity
  • The optional Klaviyo snippets you probably forgot to install

Our guest today is Chase is currently a Partner at Structured — a top ecommerce marketing agency, where he runs the email team. A few of our previous and current clients include: Orgain, The Chive, Original Grain, and Crossnet.

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