How Inclusivity & Community Sells Apparel

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By Ethercycle LLC, Kurt Elster, and Paul Reda. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Our guest is Adam Greenberg, one of the co-founders and CMO of ONE BONE, a size inclusive brand for the hard-to-fit man.

He’s a morning show radio host on Virgin Radio in Montreal, Canada, and he used to tour as an MC (TB1) in an EDM DJ duo (1DAFUL). While he was on tour across North America, he had to custom make his own clothing because finding something that looked as good as it fit, was very hard to come by.

Now, the group of partners at ONE BONE are attracting tons of people with a solution; fun, friendly and accessible marketing, and thousands of people who become loyal and passionate ambassadors.

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