Lots of traffic but no sales?


Manage episode 296810410 series 1402157
By Ethercycle LLC, Kurt Elster, and Paul Reda. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In-store marketing & merchandising are the basics of eCommerce but something that is missed often.

Our guest today won the 2020 Shopify Commerce Awards with her app ModeMagic by Mason. She's conducted interviews with over 2,000 merchants, discovering their biggest pain point is "Lots of traffic but no sales."

In this episode, we'll learn what are the basics of in-store marketing - where merchants typically go wrong, and how to do better.

Born in a small town in north east India, grown up across India followed by working in San Francisco, Toronto & India, Kaus has thrived as a global citizen. These experiences have made her very empathetic and helps her connect to small business owners across the globe.

Kaus leads an all-star girls team, mentors women developers & storytellers across the world and is focused on creating a maker first culture.

Show Links

  • ModeMagic Sale Booster - Free 1 month-trial on ModeMagic Sale Booster app on the Shopify App Store... for all Unofficial Shopify Podcast listeners! Use the code MERCHME while upgrading your plan.
  • The Fascination
  • Harry's
  • [@kmanjita}twitter.com/kmanjita


Never miss an episode

Help the show

What's Kurt up to?

386 episodes