Optimizing the Customer Journey by Exiting the Ecommerce Echo Chamber


Manage episode 287520803 series 1402157
By Ethercycle LLC, Kurt Elster, and Paul Reda. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Juliana Jackson, AKA The CLV Lady, Juliana is one of the principal architects of the Customer Value Optimization Category, a ground-breaking innovation framework for ecommerce companies that identifies the most important customers segments thanks to the RFM model, understanding behavioral patterns that need to be addressed in order to prioritize what matters to improve profitability and customer loyalty for ecommerce brands.

She also has some unconventional opinions about ecommerce and its echo chamber problem.

  • Why RFM segmentation is more important than CLTV
  • What to ask your customers in an interview
  • Why is ecommerce a sausage fest

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