Manage episode 274646505 series 2638978
What is copywriting and how do you do it right?
Adam and Naresh are joined by Bob Bly, one of the world's best and most famous copywriters and founder of CTC Publishing, to discuss how to successfully enter the world of copywriting. Bob sets some expectations, tells you what you need to learn, and where the demand is for copywriting today.
Bob is the #1 bestselling author of The Words You Should Know to Sound Smart: 1200 Essential Words Every Sophisticated Person Should Be Able to Use, How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content, Secrets of a Freelance Writer: How to Make $100,000 a Year or More, and the newly released 4th edition of The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells.