473: CHALLENGE EVERYTHING

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Manage episode 264486669 series 1429500
By Lou Diamond. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Partners in business and in life, Scott Cullather & Kristina McCoobery launched INVNT™, the global live brand storytelling agency™ in 2008 – at the height of the global recession – with the aim of challenging the live event industry with a new kind of agency model, attitude, agency culture and results-driven approach.

They are the co-authors of Challenge Everything™: The Battle Cry That Blew Sh*t Up And INVNTd Live Brand Storytelling™

The dynamic duo share share their story of launching a scrappy start-up – and evolving it into a fully fledged global agency business, discuss the power of live brand storytelling and provide tactics for incorporating it into wider marketing strategies, and reveal the next frontier of business success: predictive analytics.

Pulled from Bedside Reading's Authors That Thrive - enjoy a fun conversation between Scott, Kristina and Lou right here on Thrive LOUD.

500 episodes