566: Martin Lindstrom - "Ministry of Common Sense"

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Manage episode 282719625 series 1429500
By Lou Diamond. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Martin Lindstrom is the founder and chairman of Lindstrom Company, a global branding & culture transformation firm, operating across five continents and more than 30 countries.

TIME Magazine has named him one of the “World’s 100 Most Influential People,” and for three years running, Thinkers50, has selected him to be among the world’s top 50 business thinkers.

His new book THE MINISTRY OF COMMON SENSE just came out in January 2021.

Martin and Lou connect and in this episode you're going to learn how to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate "BS."

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