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Manage episode 213728490 series 1756575
By Andy Arter. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Andy Arter discusses part 6 of the 10 steps to sales success, framing your pitch. He talks about how you can use the correct words to position your sales presentation over and above your competition. How the choice of words can highlight your strengths and the weaknesses of your competition. Our minds work on set patterns very often and you need to know how to manipulate our cognitive behaviour to sell more products by tapping into things like emotion, fear of missing out and power & authority. --- Send in a voice message: https://anchor.fm/tywah/message