86: How We Buy Wine Based on Secret Retail Triggers with Dr. Tim Dodd

35:02
 
Share
 

Manage episode 267841044 series 2493158
By Natalie MacLean. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

What would surprise us about the way we buy wine? What techniques do wine retailers use to trigger impulse buys in the store? What are the biggest differences between the way men and women buy wine? Why is a direct to consumer sales model beneficial for you as a buyer?

In this episode of the Unreserved Wine Talk podcast, I'm chatting with Dr. Tim Dodd, James Young Regents Professor of Hospitality Management, and Director of the Texas Wine Marketing Research Institute at Texas Tech University.

Highlights

  • What was Tim's most iconic wine moment?
  • What might surprise you about the way we buy wine?
  • Which characteristics put certain wine stores and restaurants above the rest?
  • Are there certain questions you should ask wine buyers in order to better help them?
  • What techniques do retailers use to encourage us to buy wine?
  • What parallels can you see between the Canadian and Texan wine markets?
  • How does having a local wine industry affect you as a consumer?
  • Do wineries with large marketing budgets have a big influence on what you drink?
  • Why is direct to consumer sales so beneficial for you?
  • What is the economic argument for direct shipping?
  • Do men and women tend to have different wine buying habits?
  • How do men and women respond differently to free tasting and winery tours?
  • Why should you focus on educating consumers in your marketing?
  • What's the best piece of wine advice Tim has received?
  • Who would Tim like to share a glass of wine with?

About Dr. Tim Dodd Tim Dodd is the James Young Regents Professor of Hospitality Management, and Director of the Texas Wine Marketing Research Institute at Texas Tech University. He also serves as the Associate Dean of Administration in the College of Human Sciences. Dr. Dodd worked with the New Zealand grape and wine industry before becoming involved with the Texas industry in the late 1980s. He served as the President of TWGGA in 1996-1997 and was active in a number of other roles within the Association. Tim completed his dissertation work on winery tourism and continues to conduct research on various marketing and economic issues related to wine. He has also published numerous articles concerning wine marketing and winery tourism in a variety of journals and has presented at a number of international conferences.

To learn more about the resources mentioned in this episode, visit the https://www.nataliemaclean.com/86.

101 episodes