Ep. 228: Using Storytelling and Vulnerability in Video to Make Sales


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By Todd Hartley. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

You’ve probably heard the phrase, “people buy based on emotion but justify their purchase with logic.” Every marketer and salesperson touts that message because neuroscience has proven it to be true.

But do you know HOW to create those emotions? Do you know HOW to shift your prospect into an emotional state so they feel compelled to buy your product or service?

Because that’s where the rubber meets the road. Without knowing the HOW, you won’t be able to implement this tangibly in your business.

So what’s the secret sauce to creating emotionally charged prospects who are ready to buy?


People have been connecting through stories since the beginning of time, and when you’re able to tell stories on video, your trustworthiness and influence is amplified.

Marley Jaxx, social media and video marketing expert, joins me on the podcast to discuss how to tell stories and be vulnerable on video. We share examples of using stories in a business context to connect emotionally with prospects, gain their trust, and influence them to buy.

Your stories matter. So if you want to learn how you can leverage your stories to make more sales, listen to this week’s episode of Video Marketing Mastery.

271 episodes