Manage episode 279066835 series 2427047
Kristin is an entrepreneur-enthusiast who lives by the mantra "work less + make more". She enjoys helping entrepreneurs ditch the vanity metrics for true connections. She's the CEO of YesBoss, a digital agency that helps service-based business owners book podcast features, so they can generate new leads in just one hour per week.
Before living her mantra, “work less + make more” she had to “do all the things.” Kristin left Corporate America and quickly realized that she had some work to do! She started out as a virtual assistant making $15/hour. After delegating some VA duties to an intern, Kristin realized there was a strategy to working less and making more. She started a virtual assistant agency and then went on to specialize in helping her clients make connections as podcast guests.
“I don't think enough people are seeing their business as something that is outside of themselves; They're seeing their business as them. And as seeing it like that, your business is never going to grow independently. You're never going to have freedom from it." -Kristin Molenaar
Eradicating entrepreneurial stress is a goal of her business. The opportunity to connect as a podcast guest with your host and audience is one benefit of specializing as a podcast marketer.
How do you become an impressive and effective podcast guest? Kristin says, there are two ways to becoming an impressive and effective podcast guest:
- Following-up after the call with your host. It’s not enough to get onto a podcast, talk about yourself and leave the conversation not staying in touch with your host.
- You need to know what you offer. There should be no confusion about what services you offer.
“...Your stories have the most power when they have action attached to them." - Kristin Molenaar
#podcastguest #podcasters #podcastmarketing #podcastexperts #visionaries
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