Manage episode 269966629 series 2778770
I’ve been an entrepreneur for 10 years, running both bootstrapped and VC-backed companies. I’m a YCombinator alum (summer ‘07), have raised funding in the US and UK, and have built products used globally by brands like Sony and MTV.
I’m a programmer who was forced - like so many others - into a customer-facing role at my first company. And while I knew I was supposed to talk to customers, none of the books about sales or Customer Development seemed to help me figure out how to actually do it properly.
The Mom Test is that missing handbook, and is now used as a core part of the curriculum at universities like Harvard and UCL, EU startup accelerators like Seedcamp and Microsoft Ventures, and businesses like Shopify and Pact Coffee.
The Mom Test book website: http://momtestbook.com/
Rob's website: http://robfitz.com/
Rob's twitter: @robfitz