The Marketing Metrics That Actually Matter From A $200M+ Revenue Brand with Alex Weinstein from Hungryroot


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Alex Weinstein joins the Wavebreak Podcast to talk about the marketing strategies he employs at Hungryroot, a one-click grocery experience that pulled $200 million in revenue this past year.

In this episode you’ll learn:

  • How Hungryroot better understands its customers through a simple quiz that builds a powerful base for their entire data driven approach.
  • Which metrics actually matter to your marketing success, and why human economics are the “most important thing” to data driven marketing.
  • How to actually leverage data to challenge assumptions and build your business, rely less on expensive advertising, and zig when everyone else zags.

Alex Weinstein is Chief Digital Officer at Hungryroot, your personal grocer, delivering modern, healthy food with recipe and meal planning support.

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