86: ERIN BAILEY – Going Viral, Saying Hi To Strangers & Pioneering Conscious Influencer Marketing


Manage episode 251300653 series 2323304
By Ksenia Avdulova. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Erin Bailey (@erin.k.bailey) is a writer, fitness professional, and community architect on a mission to deepen our basic human connections by challenging the way we view each other.

I met Erin at Amy Jo Martin’s mastermind, #RenegadeBrandBootcamp, and was immediately moved by her presence and take on digital marketing – filled with curiosity and deep desire to truly connect.

In this episode, Erin shares what happens when your work goes viral, why she chose to work for a brand over being an influencer, and how we can use movement to create a sense of meaning and connection.

Products mentioned:

We discuss:

  • The importance of investing in yourself and having a mentor
  • How going viral helped her find a mentor and kicked off her fitness modeling career
  • A momentum shift that’s happening on social media
  • How to use our social media platforms more consciously
  • Pioneering conscious influencer marketing (from a brand perspective)
  • How brands choose what influencers and thought leaders to work with (using beam’s example)
  • Why brands are working with micro influencers (a super empowering bit for those who with smaller social media accounts!)
  • What happens when you go viral overnight
  • How we can practice simple acts of human connection outside of social media
  • Running as a way of connecting to trust and intuition
  • Demystifying CBD products

See all show notes and more episodes on wokeandwired.com.

Connect with Woke & Wired:
  1. If you enjoyed the podcast, share it with a friend and on your Instagram stories (tag @wokeandwired so I can see it).
  2. Subscribe, rate and review the show on iTunes. Your rating and review help more people discover it.
  3. Join the private Woke & Wired Facebook group.

125 episodes