From Memes to a Community of Millions: How to Build a Social-First Content Brand With Sami Sage, Chief Creative Officer of Betches Media

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By Dear Media and Jaclyn Johnson. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today's episode we are joined by Betches Co-Founder and Chief Creative Officer, Sami Sage. It's not always easy for content creators to stay relevant, but Sami Sage knows how to beat the odds. As audiences become more unpredictable and trends shift, she's been churning out relevant, ever-evolving content for over a decade—and shows no signs of slowing down anytime soon. In fact, she’s just getting started. She’s expanding Betches famously irreverent content into new categories and onto new platforms—and bringing it to new audiences in the process. Needless to say, I’m so excited to chat with Sami about how she’s leveraged memes to cultivate a community of 43 million people (!), tapped into a new Gen-Z audience, and so much more.

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