193: Lessons From The Fall And Rise Of Spirit Airlines With Ben Baldanza

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By Mitch Russo. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

If your strategy aims at changing the world, then it can surely encourage a positive domino effect. In this episode, Mitch Russo interviews Ben Baldanza the CEO of Diemacher LLC, Independent Board Director of JetBlue Airways, and podcast host of Airlines Confidential. As an accomplished leader, Ben has worked with American Airlines. From there, at an increasing level of responsibility, he went to Continental, Northwest, and US Airways until 2005, when he accepted the role of President of Spirit Airlines. Ben’s journey paved the way to standing out and changing how airlines function. He shares the four pillars that make any consumer-facing business a powerful proposition. He also narrates how he and his Spirit Airline team converted over time from an airline that was low-cost by default to an airline that was low-cost by design.

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