show episodes
 
Leading with Health is the podcast where women dive into societal change through the lens of healthcare. It is for women who want to create a healthcare system that actually cares - and if we have to dismantle the patriarchy to do it, even better. If you like science and healthcare and want to make the world a better place, then this podcast is for you. Host Jennifer Michelle has a Master’s in Public Health and Epidemiology, is a certified EMT, and is President of Michelle Marketing Strategies.
 
Each week, the Ignite Digital Marketing Podcast digs into the digital strategies and tactics that help healthcare organizations accelerate growth. In 10-minute episodes, Cardinal’s digital marketing experts share the latest SEO, PPC, and paid social strategies, news, and tools that will help you build your digital presence and attract more patients.
 
Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healt ...
 
Internet marketing and branding for doctors and healthcare ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understan ...
 
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show series
 
If you know your practice changes lives and can change hundreds more, why would you keep it silent from the world? This episode will help you get your name out there. Dr. Schwegman graduated from the University of Cincinnati College of Medicine in 1998. He then served as Assistant Professor of Emergency Medicine for almost 8 years during which time…
 
Rachel Trobman of Upside Health shares how healthcare IT can support patients and providers in understanding and alleviating chronic pain. Full show notes here: https://michellemarketingstrategies.com/rachel-trobman-health-it-chronic-pain/ Need help growing a business or organization in the healthcare sector? Reach out to me at jennifer@michellemar…
 
The end of 2021 is approaching quickly, and we are entering that time of year where healthcare organizations start planning Q1. What should healthcare marketers continue to implement in 2022, what marketing practices should they adopt, and what should they leave in 2021? On this episode of Ignite, our hosts, CEO, Alex Membrillo, SVP Healthcare Mark…
 
Personalization is the key to creating lasting relationships with patients. And while many were slow to adopt this mindset, most healthcare providers now know what they must do. Engaging today’s patients requires knowing and accommodating each patient’s communication preferences, personal needs, and healthcare-shopping habits. Providers who deliver…
 
Crystal Lander of Pathfinder International joins me in a lively discussion of women, health, and climate change. Full show notes here: https://michellemarketingstrategies.com/crystal-lander-on-women-and-climate-change/ Need help growing a business or organization in the healthcare sector? Reach out to me at jennifer@michellemarketingstrategies.com,…
 
Patient engagement is on the rise now more than ever! The question is, are you riding the wave, or missing the swell? With today’s guest, Bryan Oram, you won’t have to wonder because, through Podium, you have every tool you need to be a part of the growing space of patient engagement. Patient’s expectations are high. They are searching for a conven…
 
How can a private equity firm get the most from a multi-location healthcare acquisition? Find and take advantage of efficiencies, restructure the website to support multiple locations, and do so while following SEO best practices. In this episode, our hosts, CEO, Alex Membrillo, and SEO Director, John McAlpin, discuss why and when you should merge …
 
Structuring your marketing team is a huge undertaking. Marketing is an ever-changing industry, and as the industry changes, so do team structures and job roles. Depending on the size of your healthcare organization, it might make sense to keep certain roles in-house. Others might need to take some in-house marketing struggles and outsource them to …
 
Too often, healthcare organizations waste time and money on the wrong digital marketing strategies. They focus on the wrong channels, use outdated best practices, neglect to test, or chase the latest hyped-up marketing strategy. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone dig into the top…
 
Dr. Nichole Wilson, Vice President of Integrated Primary Care and Ancillary Services of Community Health Network, shares her insights on healthcare consumerism and its role in transforming and improving patient care. Full show notes here: https://michellemarketingstrategies.com/nichole-wilson-healthcare-consumerism/ Need help growing a business or …
 
The pandemic disrupted the hospital and doctor referral pipeline, and a once steady pipeline of referrals dried up. While referrals have resumed, the pandemic revealed the vulnerability of relying on one patient source. In this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone discuss how defining your…
 
In fiercely competitive healthcare markets, your patient experience can differentiate you from other providers. Healthcare consumers expect the same level of convenience and service they find in other aspects of their lives. If it’s difficult to schedule an appointment, your website is outdated and cumbersome to use, or if your customer service lac…
 
Imagine that you had knowledge that only 3 people in the whole world knew, but no way to convey your thoughts and expertise? That doesn’t have to be the case. There are ways to generate specialty patients and video marketing that highlights your unique practice and service is one of them. In this episode, you’ll learn from a guest that is so unique…
 
Sabrina Runbeck joins me to discuss how healthcare professionals can increase productivity – without burning out! Full show notes here: https://michellemarketingstrategies.com/sabrina-runbeck-on-how-not-to-self-sabotage/ Need help growing a business or organization in the healthcare sector? Reach out to me at jennifer@michellemarketingstrategies.co…
 
If you’re generating a steady flow of website traffic, but your lead volume is low, your website experience might be to blame. Healthcare consumers have high expectations and will quickly bounce if they don’t find what they need. If you want to improve your conversion rates and generate more leads, you should consider conversion rate optimization (…
 
LinkedIn is possibly one of the most underutilized yet powerful tools for a medical practitioner to build a network and reach their audience. So let’s get that tool in your hands so you can get ahead of the curve. When you learn to leverage LinkedIn, you’ll find that more and more people will come to you. Whether you’re just starting to build your …
 
As a healthcare marketer, how do you measure the effectiveness of a marketing campaign? In website traffic, clicks, or direct sales? While digital platforms make it easier to track engagement and conversions, determining marketing ROI can be difficult if you don’t have a plan. In this episode of Ignite, our hosts, CEO, Alex Membrillo, and VP of Ana…
 
Kristy Dickinson, Founder of Chronically Simple, is dedicated to helping patients become active members of their healthcare team. Full show notes here: https://michellemarketingstrategies.com/kristy-dickinson-on-patients-as-active-members-of-healthcare-team/ Need help growing a business or organization in the healthcare sector? Reach out to me at j…
 
Your patients are talking, connecting, and engaging on social media everyday; but are you a part of their conversation? It can sometimes feel like there isn’t a ton of value in focusing on social media, but in this episode you’ll see that it is vital to the life and success of not just your practice, but your overall message and thought leadership.…
 
Why does link building matter for your healthcare organization? You don’t just need patients to find you; you need Google to find you and source you as a credible, trustworthy, and authoritative site. Our hosts, CEO, Alex Membrillo and SEO Director, John McAlpin, discuss specific strategies and tactics healthcare marketers can use to develop their …
 
“Your patient’s success depends on the success of your practice.” In this episode you’re going to learn that you have control over your own reputation and therefore the success of your urology practice. Do you love what you do? Do you come into work smiling? If you put this marketing guide into practice, and build your network and rapport, your pat…
 
What is it that makes your healthcare organization stand out in a crowded digital atmosphere? Defining your unique selling proposition (USP) is the first step in determining what makes you different and why patients should choose to visit your practice. If you can't identify your USP, you'll have a hard time convincing patients to visit your practi…
 
Google’s algorithmic strategists continuously refine their approach. They have thus given us Smart Bidding. Essentially, smart bidding uses artificial intelligence (AI) to supercharge your auction strategy - your ads will appear for interested and highly targeted users. Smart bidding is the future of digital advertising. Listen to our hosts, Cardin…
 
Ann Messer, MD, joins me to talk about providing medical education across cultures. Full show notes here: https://michellemarketingstrategies.com/ann-messer-on-medical-education-across-cultures/ Need help growing a business or organization in the healthcare sector? Reach out to me at jennifer@michellemarketingstrategies.com, tweet me @MMSJennifer o…
 
As a Med Spa owner, how are you driving patients? Getting out of the, ‘If I build it they will come mentality,’ it’s really what you do with your social media, content, and consumer engagement that will bring you success in this field. So when it comes to marketing strategies, where do you start and how do you do it right? Dive into this episode to…
 
Why are you sending a request for proposal (RFP) to a marketing agency? Your healthcare organization is probably looking for a quality partner to enhance your strategy and help you get patients the care they need. Listen to this episode of Ignite as our hosts, CEO, Alex Membrillo and SVP of Healthcare Marketing, Lauren Leone, discuss how to create …
 
Dr. Roxie Mooney of Legacy DNA shares how innovative healthcare startups can position themselves for success. Full show notes here: https://michellemarketingstrategies.com/roxie-mooney-on-strategies-for-successful-healthcare-innovation/ Need help growing a business or organization in the healthcare sector? Reach out to me at jennifer@michellemarket…
 
Since Google began, they’ve had the goal of becoming more conversational in their search queries. Instead of forcing users to search with specific keywords, they want to make search more chat-friendly and easy to use. At the Google I/O Developer Conference in May 2021, they released two new conversation technologies: LaMDA (Language Model for Dialo…
 
To help patients in the digital era, you need to be able to reach them online. One of the best ways to do so is through social media and, more specifically, Facebook. If you want to maximize your healthcare organization’s reach, build brand awareness, and nurture prospects until they’re ready to visit your office, then you need to consider Facebook…
 
Board-certified psychologist Dr. Huong Diep joins me to discuss pregnancy loss in the transgender community. Full show notes here: https://michellemarketingstrategies.com/huong-diep-pregnancy-loss-transgender-community/ Need help growing a business or organization in the healthcare sector? Reach out to me at jennifer@michellemarketingstrategies.com…
 
For an industry that depends on the ability to reach people and provide care, healthcare still struggles to keep up with the latest digital marketing trends. Marketing technologies can help your healthcare organization elevate the patient experience and drive serious bottom-line results. Cardinal Digital Marketing CEO, Alex Membrillo, and SVP of He…
 
If healthcare organizations want to rank on the first page of Google, they need a solid SEO foundation. That means having a scalable, organized, and efficient website that supports your content strategy and a strong backlink portfolio that tells Google your website is reputable. In this episode of Ignite, CEO, Alex Membrillo, and SEO Director, John…
 
A recent study shows that COVID anti-vaxxers are not all the same - and they may not even be anti-vaxxers. Full show notes here: https://michellemarketingstrategies.com/what-to-do-about-covid-anti-vaxxers/ Need help growing a business or organization in the healthcare sector? Reach out to me at jennifer@michellemarketingstrategies.com, tweet me @MM…
 
The COVID-19 pandemic has fundamentally changed the way people receive care, and an unprecedented number of providers and patients have tried telehealth. As we adjust to post-pandemic life, many are questioning telehealth’s staying power. Will consumers continue to use virtual care? In this episode of Ignite, CEO Alex Membrillo and SVP of Healthcar…
 
Sick of running around, having to answer to someone, and experiencing burnout because of the nature of your job? Then it’s time to start paving your path to building the medical career that you love. Now that you’ve set your mind around it, the next question is, how do you start? You’re in luck! Because today Dr. Andrew Tisser joins us to give us t…
 
Jennifer Nelson Carney explains the Federal and State changes that allowed for a nimble response to COVID. Full show notes: https://michellemarketingstrategies.com/jennifer-nelson-carney-on-healthcare-regulations-and-covid/ Quick side note … we accidentally used the word “respirators” when we should have said “ventilators,” so please don’t laugh to…
 
TIME is our most valuable resource. That’s why we must learn how to use it properly. Instead of wasting our time on things that would not benefit us, let’s choose to focus our time on personal development and productive things. Let’s choose to use our time wisely, but using our time wisely doesn’t mean all we’re going to do is work, work, work -- w…
 
Conversion rate optimization (CRO) is more than just design or analytics. It's about understanding human behavior centered around motivation. As a healthcare marketer, you want to make it easy for a user to convert into a patient. By creating ads, landing pages, and content that appeals to people’s aspirations, you’ll be able to persuade them to ta…
 
Almeta Cooper, principal of The AECooper Group, joins me to discuss environmental health and health equity - because your zip code predicts your health better than your DNA. Full show notes here: https://michellemarketingstrategies.com/almeta-cooper-environmental-health-social-justice/ Need help growing a business or organization in the healthcare …
 
In the healthcare industry, inbound phone calls have always played a significant role in the patient’s journey. By tracking calls with a dynamic solution such as CallRail, you can not only improve your practice operationally, but you can also use data synced to Google Ads and Google Analytics to optimize your ad campaigns in real-time. In this epis…
 
Kenneth is the VP of Marketing for Text Request, an online business texting service. He’s won awards for his work in sales and psychological research. He’s also worked with many businesses, from pre-launch startups to billion-dollar companies, to help them achieve their goals. [00:01 – 09:03] What is Text Request? Kenneth explains what they do at T…
 
Dr. Rhonda Collins, Chief Nursing Officer of Vocera Communications, joins me to talk about the impact of cognitive burden on nurses. Full show notes here: https://michellemarketingstrategies.com/rhonda-collins-nurse-cognitive-burden/ Need help growing a business or organization in the healthcare sector? Reach out to me at jennifer@michellemarketing…
 
As search algorithms have become more sophisticated and able to provide better results, user behavior has evolved. Instead of searching with fragmented keywords, longer, more conversational queries are now the norm. Google trends analysts note that about 15% of daily searches have never been searched before. CEO, Alex Membrillo and SEO Director, Jo…
 
Dr. Grace Colón of InCarda Therapeutics shares how patient-led treatment is creating a whole new world in chronic disease management. Full show notes here: https://michellemarketingstrategies.com/grace-colon-patient-led-treatment/ Need help growing a business or organization in the healthcare sector? Reach out to me at jennifer@michellemarketingstr…
 
When people think about marketing and branding, they get confused. They have misunderstandings that these two are the same, but the reality is, they are two very different things! But what makes them different? Join us as we unravel the true meaning of marketing and branding. We also talk about why you need to build your brand constantly and how ma…
 
Research shows that 60% of patients have decided against a healthcare provider based on negative online reviews. Your online reputation is too important to neglect. It influences patients’ perceptions of your brand and determines if they’ll choose your healthcare organization when conducting research online. SVP of Healthcare Marketing, Lauren Leon…
 
Cathy Ferree, President and CEO of Indiana State Museum and Historic Sites, shares how museums can serve as public health educators. Full show notes here: https://michellemarketingstrategies.com/cathy-ferree-and-the-fix-opioid-crisis-museum-exhibit/ Need help growing a business or organization in the healthcare sector? Reach out to me at jennifer@m…
 
Scott Burgess is the founder and host of the Healthcare360 Podcast, where he discusses topics surrounding the healthcare system in the US market today. He orchestrates a diverse, raw conversation while exposing what is really going on behind big healthcare and offers insight on how to fix it. In this episode, we dive into Scott’s process as a conte…
 
In July, Google Ads will be rolling out a new update for its platform. They are taking away broad match modifiers and replacing them by expanding phrase match. By doing so, advertisers will be able to target a more-specific audience; their ads will match the intent a user is searching for. CEO, Alex Membrillo and VP of Paid Media & Analytics, Rich …
 
Healthcare and politics both suffer from a lack of communication. No one knows how to connect - but marketing research skills can help bridge the divide. Full show notes here: https://michellemarketingstrategies.com/how-to-connect-despite-very-different-viewpoints/ Need help growing a business or organization in the healthcare sector? Reach out to …
 
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