show episodes
 
Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company. Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest pod ...
 
Beginning her career in St. Louis, Amy Unland's unique fusion of dark beats & dirty, techy baselines quickly earned her gigs and residencies at clubs & lounges throughout the United States. Her reputation for igniting a dance floor has given her the opportunity to play at events with artists such as Breach, Psycho Bitch, Anthony Attalla, Gene Farris, Borris, Crystal Method, Justin James, Oliver Huntemann, Uner, Oliver Giacomotto, Amine Edge and many more amazing artists. She has also played ...
 
Le salon de coiffure what!: the « ThierreeZ BARBERSHOP », est depuis 10 ans, un lieu au coeur du centre ville d’Aix-en-Provence dédié à la création coiffure et musicale. Sur fond de Hip-Hop ou de musique électronique, dans une déco rétro/moderne et dans un style digne des barbershops new-yorkais des années 50, prenez place dans un vrai fauteuil de barbier où ThierreeZ, précurseur du « hairdesign », s’attaquera à votre chevelure pour une sculpture sur cheveux ou toute autre coupe de votre cho ...
 
ZERU's Upcoming Gigs Fri 20 May, 16 FESTIVAL LES FOURCHETTES SONIQUES, Parc des Expositions, Tours, France Powered by GigaTools Since he started mixing, Zeru has always fought to cross black music (Hip Hop, Soul, Funk…) and Electronic music, particularly House music. Today, he keeps striving to push the sound forward and upward seeking the best in the underground culture in order to bring it to the masses. He started in 2010 and was one of the first in France to introduce the Moombahton genr ...
 
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show series
 
Speaking on podcast shows and at conferences is one of the best ways to build your brand, demonstrate expertise, and gain credibility. In addition to building brand awareness, it helps build trust with your target audience that can drive valuable business opportunities. Perhaps most important, speaking engagements can drive qualified leads directly…
 
You’ve created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don’t mean it’ll rank. To outrank the rest of the sites with those qualities, you have to establish authority. That can be accomplished by earning links from authoritative websites, building your bran…
 
For large enterprise organizations, the idea of executive leaders being more active on social media can be a bit intimidating. Would it do more harm than good? But, the data has continued to show the risks of not having leadership on social media. 77% of consumers would rather purchase from a company where executives are active on social media. In …
 
The age of Augmented Reality is getting closer, but before the explosion in demand for devices, services, and software, there must be a catalyst. Catherine Henry, SVP of Growth at MediaMonks, says that 2 billion people will be using AR within the next year. Will 5G be the “killer app”? Listen to the podcast from Nokia.…
 
The Smart City of the future is being built today. But as foundational as 5G will be, it’s true power is unleashed when it’s combined with the Internet of Things, Machine Learning, Cloud Computing – and good User Interface design. Telecom analyst Chris Lewis says we have a unique opportunity to build the next generation city as accessible for all –…
 
A change is in the air for bands performing at concerts. Sennheiser is experimenting with 5G for its ultra-low latency at live audio productions. Dr. Jan Dürre tells our Michael Hainsworth why the future may be crystal clear for performing musicians, giving concertgoers a reason to get up out of their seats and cheer.…
 
Podcasts are a great way to get any message out there. Whether you want to promote a product, improve your brand, or raise awareness around an important topic, they can help you reach new audiences. But getting onto a podcast as a guest can seem like a pretty impossible thing to achieve if you don’t know where to start. So here’s all you need to kn…
 
World Telecommunication and Information Society Day marks the founding of the International Telecommunications Union in 1865. But since 1969, it has also celebrated the advances the industry has brought to society. Our Michael Hainsworth looks back at the last 50 years, and also to the future, with the ITU’s Doreen Bogdan-Martin and learns that the…
 
Building a community for a brand can become a strategic moat. Not only is it a space for a brand’s most loyal fans to give new ideas about the product or service, but it’s also where they can be mobilized to advocate for the company. In this episode, Joe Huber, Customer Community Strategist at Sprout Social shares his three best practices to buildi…
 
Smart telecom providers are embracing the concept of “cloud-native” when deploying 5G. But Nokia’s Jitin Bhandari tells our Michael Hainsworth there’s more to next generation wireless than moving to the cloud. Learn about what’s needed beyond cloud-native, automation’s four pillars and the capability to use any cloud.…
 
There’s never been a more relevant time to learn how to build an online community. Personally, I’m part of several dozen Slack and Facebook groups. The problem is that those platforms were not designed for community building. That’s where Circle.so, the modern platform for creators, comes in. Before their public launch, Circle got creators on their…
 
At HubSpot, “surround sound” is a content marketing approach that aims to make HubSpot products visible every time someone searches for a product-related keyword (e.g. “best help desk software” or “best live chat software”). The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google’s top results for th…
 
Like the famous psychologist’s theory, telecom companies strive for self actualization. But how can CSPs elevate themselves to capitalize on Industry 4.0 in the 5G era? TL Viswanathan, Nokia’s head of product management, believes companies need to do some soul searching if they’re going to succeed.By Nokia
 
Neuromarketing can help you improve your marketing campaigns, product information and – above all – positively influence your customer’s final decision to make a purchase. To help you better understand and leverage the power of neuromarketing, Tim Ash, author of Primal Brain: Demystifying how we think and why we act, shares 6 neuromarketing princip…
 
The growth potential for the cloud under 5G relies on Business to Business to Everything. If we're to find the next big thing, telecom operators need to partner up and be flexible. AWS’s Amir Rao knows that the next killer app requires CSPs to recognize their role in this new ecosystem.By Nokia
 
Many folks think that you need a TON of content to generate a lift in traffic. But, Hiba Amin, Senior Marketing Manager at Soapbox, put together one piece that resulted in 51% increase in traffic and doubled their MRR. Sounds too good to be true, right? She breaks down step-by-step what she exactly created and how she distributed and promoted it. I…
 
Product marketers are focused on understanding and marketing to customers and positioning their company to sell to potential customers. They drive demand and usage of products, which usually includes writing positioning and messaging, launching new products and features, and enabling marketing, sales, and customer success teams to be successful. In…
 
Edge cloud computing and artificial intelligence are driving a seismic change to enterprise in the 5G era. But for Industry 4.0 to accelerate, CSPs need to understand the power and flexibility of putting the cloud closer to the user. Google’s Head of Global 5G Solutions, Majed Al Amine says that knowing how to deploy 5G will save both time and mone…
 
Personas. Maybe you love them. Maybe you hate them. Either way, you’ve probably concluded at some point in your career that your current personas are failing you. It’s because most buyer personas are built on anecdotes and made-up stories. In this episode, Adrienne Barnes, founder of Best Buyer Persona, shares how she uses the JTBD framework to cre…
 
According to Mailchimp, the average email open rate for all industries we analyzed is 21.33%. That means for every one hundred emails you send, only 21 people open it. Growth Machine Newsletter’s open rate is almost double that at 40%! In this episode, Amanda Natividad, Head of Marketing at Growth Machine, reveals five email techniques that contrib…
 
The next “killer app” will run on a 5G network. Simon Buckingham of development house Nonvoice Agency tells Michael Hainsworth that developers need support — and possibly deep pockets — if they’re going to leverage the high speed, low latency, and power of the Fourth Industrial Revolution. 5G is the playground for innovation: https://ftr.bz/5Gplayg…
 
In this episode, Charlie Ward explains how he created the #1 Indie Hackers accountability community. He also shares his learning on how he pivoted to an online-only community from real life and what he learned by doing so. Weekend Club is the #1 solo founder support community. They offer weekly, remote Saturday deep working sessions with other foun…
 
Sponsor For This Episode LinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more. Whether you’re looking to generate leads, drive website …
 
75% of mobile traffic today is video. But with 5G, half of all video sent over this next-generation network will never be seen by human eyes. Nokia’s Ville-Veikko Mattila says the next industrial revolution is underway, and video will play a huge role in our future, even if only the machines know it. Plus: solving the “cocktail party effect” for yo…
 
Many entrepreneurs struggle to launch and run just one company. Jade Phillips, on the other hand, has started four businesses — Mane Hook-Up, Lightbox LDN, Urbanite Property, and BizGalz. Building products and businesses from the ground up is her thing. In episode 129, Jade shares: How she picks which business idea to pursue The strategy for gettin…
 
Podcasting isn’t new. It’s been around for over a decade now. However, it’s experienced a massive rise in popularity rise. It’s not surprising at all—after all, the low cost of creation and the ease of consumption has made podcasting the consummate way to reach niche audiences. Those qualities have also made the medium the perfect vehicle for those…
 
You might think that to create content that stands out, you have to tell or present it a certain way. That you have to be more energetic like Gary Vee, or more inspirational like Tony Robbins, or more charismatic like Ellen DeGeneres. Hillary Weiss, who helps personality-driven brands stand out, doesn’t believe so. Instead, you need to learn to be …
 
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/126 With the right systems in place, you can grow a business predictably and sustainably, even in uncertain times. This is especially true for freelancers and agency owners. In this episode, Dev Basu, f…
 
It all started in a pub. Christina Pashialis organized a casual meetup for UK-based content marketers. Over time, that group evolved into ContentUK, a paid community for content marketers. It’s grown to the point that Christina quit her job and now manages ContentUK full time. In this episode of Growth Marketing Today, Christina shares her experien…
 
A self-professed startup junkie, Alex Shipillo always thought he’d be working in growth marketing for startups. He’s had stints in well-known Canadian startups such as Influitive, Indochino, and Helpful. But then the call came and Alex ended up as the Director of Growth Marketing at Clio, a fast-growing scale-up company now with over 500 employees.…
 
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