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Stardub

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Stardub

Ralph Burns and Andy Turnbull

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Stardub - experience all the pleasure and pain that comics, cartoons, toys and random tat can bring as Ralph and Andy - your Pop Culture Cenobites take you on a journey through the realms of sensation. We have such sounds to share with you!
 
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Stardub Volume Two

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Stardub Volume Two

Ralph Burns and Andy Turnbull

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The triumphant and unheralded return of the Stardub Podcast as hosts Ralph and Andy take you on a journey of pop-culture ephemera from the well known and loved to those that are forgotten and overlooked - comics, films. licensed foodstuffs, no item of tat will be overlooked by these two.
 
Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for break ...
 
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Our first guest of 2022 is Faith Price. Faith heads the paid UA team at DoubleDown Interactive and has spent a large part of her career managing UA and ASO. She has managed over 20 soft launches throughout her career. Yet, her most recent launch was a very unique challenge for her – because this was the first one she managed after Apple’s introduct…
 
Jacopo was born in Courmayeur beneath the giant Italian face of Mt Blanc. He was skiing well before he started school and dreamed of becoming a mountain guide. Jacopo shares the thrill of climbing his first 4000 metre peak with his father, about his work as a guide and his passion for supporting mountain guides in the countries of South America. He…
 
Neil McAdie is a man who loves a journey. If it involves climbing, particularly adventurous climbing, even better. He has climbed everywhere, literally; Gogarth, Ben Nevis, Bolivia, Mt Blanc, first ascents of giant Himalayan mountains - he has crammed in a lifetime of quests. Neil shares stories of the places and characters he’s encountered along t…
 
Rab athlete Tom Randall swapped life as a London city trader to become a cutting-edge rock climber. His visionary first ascents included the famous Century Crack, a project that he and his Wideboyz partner Pete Whittaker trained for in Tom’s legendary Sheffield cellar. Tom is a serial entrepreneur and founder of the global climbing performance Latt…
 
Dick Turnbull is the man behind a great British climbing institution, the Outside shop in Hathersage, Peak District. When it comes to climbing kit and clothing his knowledge is unparalleled. An accomplished mountaineer, through the 1980s and 90s Dick climbed many of the formidable Alpine north faces in winter. He talks about working with outdoor br…
 
Why is the buzzword for 2022 “retention marketing”? How is the play-to-earn model going to grow next year? Cross promotions are on the rise. Will the move to self-publishing be worth it? We are here with the final episode of the Mobile Growth Crystal Ball series. Today we have Peggy Anne Salz (Mobile Groove) going into retention marketing, Keith Ka…
 
Will creative processes march back in-house? Is the grass greener on the other side of Facebook UA? How are game developers going to look at payments on gaming apps? The second episode of the Mobile Growth Crystal Ball series is out. Today we’re thrilled to share predictions by Melissa Zeloof (ironSource) on bringing creative processes in-house, Na…
 
Can AI breathe life into creatives? What does 2022 look like for subscription apps? Will there be a blow up because Apple hasn’t really kept its word on “no fingerprinting”? Welcome to the first episode of our Mobile Growth Crystal Ball series, in which we ask the smartest folks we know in Mobile Growth about their predictions for 2022. In our firs…
 
Rab Carrington is a climbing legend. In 1981 he began making down sleeping bags in his house in Sheffield. Rab likes solving problems whether on a mountain or designing and making kit for people heading to the mountains. In this second episode Rab talks about a ground-breaking and committing alpine-style ascent of the Himalayan giant Jannu. Rab tal…
 
Whilst the COVID-19 pandemic has been devastating in the USA, Dr Anthony S. Fauci has remained a voice of authority and reason, bringing scientific evidence to the fore. Throughout an extraordinary career as a scientist, a physician and a public servant, Dr Anthony S. Fauci has been an adviser to seven US presidents on HIV/AIDS, and domestic and gl…
 
Rab Carrington is a climbing legend. In 1981 he began making down sleeping bags in his house in Sheffield. Rab likes solving problems whether on a mountain or designing and making kit for people heading to the mountains. In this first episode Rab talks about growing up in Glasgow and starting out climbing in the 1960s. Later Rab formed a formidable…
 
Our guest today is Jayvian Hong. Jayvian heads Strategic Partnerships at Miniclip. Over the past few years, Jayvian has developed deep partnerships with the App Store and Google Play Store. These partnerships obviously weren’t formed overnight but took time, effort and patience. While initially she and her team had to work hard to find their footin…
 
The age of zero carbon is coming, but the question remains: will it be fast enough to mitigate the worst impacts of the climate crisis? While politics in Australia is still struggling to accept this much needed energy shift, there is cause for hope when we look to our fast-moving industry leaders, researchers and innovators. The pace at which thing…
 
A few weeks ago, we released an episode on balancing monetization and retention. We talked about improving user experience to enhance retention by getting rid of monetization. However, this does not always work. We did say that it’s not a one size fits all solution. In this episode, we talk about another hack that can be used to improve your app’s …
 
The age of zero carbon is coming, but the question remains: will it be fast enough to mitigate the worst impacts of the climate crisis? While politics in Australia is still struggling to accept this much needed energy shift, there is cause for hope when we look to our fast-moving industry leaders, researchers and innovators. The pace at which thing…
 
MMM based incrementality models: Is it the light at the end of the tunnel? Post IDFA, we were quite skeptical about employing MMM based incrementality analyses in our measurements. Our opinions have changed over time and today, we believe that these models have helped us in our measurements significantly. However, it’s not always hunky-dory. There …
 
The age of zero carbon is coming, but the question remains: will it be fast enough to mitigate the worst impacts of the climate crisis? While politics in Australia is still struggling to accept this much needed energy shift, there is cause for hope when we look to our fast-moving industry leaders, researchers and innovators. The pace at which thing…
 
Our guest today is Jon Hook. Jon is the CEO at BoomHits, a mobile game publisher with many hits in the hypercasual and idle genres. In today’s episode, Jon tells us about how the hypercasual genre has evolved to the point where it’s approaching saturation in the form that it currently is - and outlines the next stage of its evolution - hybrid casua…
 
The age of zero carbon is coming, but the question remains: will it be fast enough to mitigate the worst impacts of the climate crisis? While politics in Australia is still struggling to accept this much needed energy shift, there is cause for hope when we look to our fast-moving industry leaders, researchers and innovators. The pace at which thing…
 
How many times did you think to yourself “Well, that 60 min meeting could’ve been a 5 min email!”? Today's guest is Brett Nowak. Brett is the founder of Liquid & Grit, a product research company for games that creates actionable reports about new game features and industry trends for game developers. Prior to this, Brett spent a big chunk of his ca…
 
Living Greatly in the Law: Law and Progressive Social Change Throughout his life and career, the late Professor Hal Wootten encouraged law students to think about “living greatly in the law”: living and working with a passion for justice, seeing the law in its social context and ensuring that the law serves those most in need. Hal understood that t…
 
What does it take for an indie studio founded by someone with no game design experience to achieve 100 million downloads? Our guest in today’s episode is Sheetal Bairamadgi. Sheetal is the founder of Crikey, a game studio based in Sydney. Sheetal began her career as a digital marketing manager, and after working with a number of apps during her ten…
 
Are e-cigarettes the magic bullet? Whilst the vast majority of people, all around the world, know that smoking can be catastrophic for their health, cigarettes remain a powerful and enduring motif in popular culture. E-cigarettes have slipped quietly and quickly into the lives of many smokers, promoting themselves as a much healthier option to dirt…
 
How can we nurture innovation and creativity to rise to the challenges of the 21st century, and allow space for creative thinking? Hear from visionary teacher, education activist and play advocate Pasi Sahlberg with Sarah Dingle to discuss how they use creative problem solving to meet challenges in their life and work, and explore what creativity m…
 
Hetty Key and Charlie Low wanted a climbing community. So, they built one for themselves. The Women’s Trad Fest has gone from strength to strength since its inception in 2016. Connecting, inspiring, including and supporting women, as they transition from indoor climbing to outdoor tradin the Peak District, UK. In this episode we chat about their pe…
 
Is there a secret to achieving better retention? Marketers and app developers are often asked the same question - how can we improve retention? Unfortunately, while there is no magic formula for this, in today’s episode, we’re sharing one strategy that helped us improve retention rates which further rippled into better monetization. This could be s…
 
How can we nurture innovation and creativity to rise to the challenges of the 21st century, and allow space for creative thinking? Hear from visionary author, poet, feminist and critic Jessie Tu with Sarah Dingle to discuss how they use creative problem solving to meet challenges in their life and work, and explore what creativity means to us all? …
 
Bronwyn Hodgins has boundless energy. And she’s been putting it to excellent use. For 35 days she journeyed by pack raft through the Auyuittuq National Park, on Baffin Island. With her husband, Jacob Cook, and two friends in tow, she climbed some of the world’s biggest and most remote walls. We catch up on this latest expedition and hear about wher…
 
Danika Wilkinson is a product marketer at Social Point, where she is responsible for the overall, high level marketing strategy of one of their games. She strategises all aspects of game marketing, and guides UA specialists in performance analysis and optimisations. Today’s conversation is an update on a topic that we discussed with Danika the last…
 
How can we nurture innovation and creativity to rise to the challenges of the 21st century, and allow space for creative thinking? Hear from visionary artist and filmmaker Lynette Wallworth with Sarah Dingle to discuss how they use creative problem solving to meet challenges in their life and work, and explore what creativity means to us all? Emmy …
 
Angus Kille has pushed himself in all the disciplines of rock climbing. From Shropshire sandstone, to the Indian Face on Cloggy, and big free climb adventures on El Capitan. We talk about life on a big wall, climbing partnerships and pushing yourself physically and mentally. Angus has done so much and he’s still young. Perhaps his secret is to stay…
 
LTV: a metric that is central to marketing decisioning. While it is an important metric to decide further budget allocations, it’s important to understand that there is no one single objective way to define this. In this short episode, we outline the different ways in which LTV can be defined - there is no one single correct way, and why it’s impor…
 
Nobel Prize winning psychologist and bestselling author of Thinking, Fast and Slow Daniel Kahneman, joins Ben Newell, Professor of Cognitive Psychology at UNSW Sydney, to discuss his work ahead of the release of his latest book. A psychologist whose work on the foundations of behavioural economics was awarded the Nobel Prize in Economics, Daniel Ka…
 
Kev Shields is straight talking and funny. He understands adversity. He climbs rock and ice at a very high standard, with only one fully formed hand. Kev claims that discovering climbing changed his life and helped him deal with tough times. We chat about what drives him and whether he thinks attitudes to disabled people have really changed all tha…
 
In today’s episode, we’re in conversation with Jerome Turnbull. Jerome is Vice President of Growth at AppLovin where he helps fuel user acquisition and ad monetization for the games made by AppLovin's partner studios. Jerome played a key role during the launch of Project Makeover- a game that topped the charts in just 4 days of launching with over …
 
Capitalism is in crisis. Inequality is rising and climate change means we need to make drastic changes to the way we do business. The COVID-19 pandemic, too, has exposed numerous flaws in our current systems. But is capitalism dead, or can we re-imagine it in a way that will keep society prosperous, promote social justice and re-green our planet? A…
 
Former kickboxing champion Nasim Eshqi is one of Iran’s rock strongest climbers. A pioneer of new routes, we hear about the obstacles she has had to overcome, in climbing and in life. She tells us what she learned on her travels outside of Iran and explains why the liberation and energy she gets from nature is one of the her main attractions to cli…
 
Necessity is the mother of invention. The supersonic development of several highly-effective COVID-19 vaccines has shown what can be achieved. So why, despite today’s researchers, clinicians and innovators having so many powerful tools at their disposal, do so many promising breakthroughs take so long to reach the doctors’ consulting rooms? From th…
 
App Store Optimization is often discussed as a key component in app scaling strategies. In this episode, we see why this isn’t really the best way to grow an app. Shamanth also highlights that the difference in search behaviours on Google vs. an app store is what led to ASO taking a backseat in his methods. ** Note: As you may have seen, the second…
 
For as long as women have sought autonomy over their bodies, those in positions of power have dismissed them as hormonal, hysterical, irrational and crazy. But now that dialogues around consent have infiltrated our newsfeeds, our classrooms, our workplaces and even the corridors of Parliament, we may have reached a tipping point. To create real soc…
 
As the COVID-19 pandemic stretches well into its second year, Australia finds itself at an inflection point: how best to manage the pandemic, map a way out of it and ensure such responses are consistent with human rights. The Australian Human Rights Institute has convened an expert panel of health, human rights and legal scholars to explore how to …
 
Julia Virat is one of a handful of French women to become a Chamonix High Mountain Guide. Here she shares how she broke through barriers into an elite male dominated world, recounting tales of adventures, on skis, in a yacht and on the world’s biggest rock walls. She relives the drama of getting lost on Yosemite’s 3,000 foot El Capitan. Solo. In th…
 
Today’s guest Aurora Klæboe Berg is the COO of Medal.tv. Medal.tv is the largest platform for recording and sharing short gaming clips among friends. She was previously the co-founder and CEO of Megacool, which was acquired by Medal.tv in 2019. Before starting Megacool she held the position as VP of Business and Marketing at Dirtybit, the Norwegian…
 
Humans have disagreed about the idea of justice for millennia. But as we confront a world of uncertainty and disruption, with rising inequality, anger and polarisation, it has become difficult to talk about big questions like justice and fairness, or success and failure. In the past, we might have looked to religion or philosophy to help us think a…
 
Necessity is the mother of invention. The supersonic development of several highly-effective COVID-19 vaccines has shown what can be achieved. So why, despite today’s researchers, clinicians and innovators having so many powerful tools at their disposal, do so many promising breakthroughs take so long to reach the doctors’ consulting rooms? From th…
 
Today's episode is a reading of an article I wrote for our friends at Liftoff in 2019. While mobile and marketing have come a LONG way since then - with platform and algo changes, and of course Apple's privacy policy changes, this article is a useful reminder that many of the fundamentals and principles underlying scaling haven't changed all that m…
 
Necessity is the mother of invention. The supersonic development of several highly-effective COVID-19 vaccines has shown what can be achieved. So why, despite today’s researchers, clinicians and innovators having so many powerful tools at their disposal, do so many promising breakthroughs take so long to reach the doctors’ consulting rooms? From th…
 
42,000 years ago the temporary breakdown of Earth’s magnetic field sparked major climate shifts that led to global environmental change and mass extinctions. This dramatic turning point in Earth’s history – laced with electrical storms, widespread auroras, and cosmic radiation – was triggered by the reversal of Earth’s magnetic poles and changing s…
 
Necessity is the mother of invention. The supersonic development of several highly-effective COVID-19 vaccines has shown what can be achieved. So why, despite today’s researchers, clinicians and innovators having so many powerful tools at their disposal, do so many promising breakthroughs take so long to reach the doctors’ consulting rooms? From th…
 
In one of our previous episodes, we discussed how media mix modelling might not be the best bet post-IDFA. However, some of you have reached out to say that it isnt quite as black and white - and that media mix models could be more widely applicable than what we’d outlined. To throw some more light on this, we have Brian Krebs, founder and CEO of M…
 
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