show episodes
 
The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top ...
 
If you’re an aspiring entrepreneur struggling to find timeless principles to apply to build your business, the True Grit Podcast will help. Building a company and life with meaning takes True Grit. Every week it’s Craig’s job to tease out the effective strategies top performers employ to build their businesses and live a balanced life. Craig Kautsch is an entrepreneur in the real estate space. He’s the owner of a portfolio investment company that has bought, restored, and financed almost 1,0 ...
 
Welcome to The Proven Principles Hospitality Podcast! This show is aimed at demystifying the inner workings of the hospitality industry, and breaking down the tools, tips and tricks that the world's best run hotels use everyday. Each week you'll find hospitality experts from all corners of the industry sharing insights, best practices and skills needed to help you and your business thrive. The show is hosted by Adam Knight, a hospitality veteran and operations expert with 25-years across lux ...
 
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show series
 
“Placing yourself in the story you’re trying to tell is where marketers hit gold.” Listen & Learn: The four tenets of strategic storytelling. The importance of people-first storytelling. The power of narrative. Why it’s never about what you make or why you make it. It’s not about selling a story; it’s about telling a story. Creating a compelling na…
 
Even if you don’t work in hospitality, you’ve undoubtedly heard of Colin Cowie. He’s been at the forefront of event and wedding planning for the past 25 years, creating trends and raising the bar for providing the ultimate guest experience for celebrity and corporate clients around the world. He’s also just released his 11th book called The Gold St…
 
My next guest is Bill Kraftson. Bill is a well-known apologist and has spent the past several decades helping people discover the meaning of life. He uses the open forum platform to give room for the questioners of God’s existence. For over 45 years Bill has enjoyed the privilege of facilitating hundreds of large and small group discussions as well…
 
“Direct marketing does not work without brand awareness and brand awareness is driven by creative.” Listen & Learn: Tips for measuring your creative’s ROI. The tools you need to measure the impact of your creative. The importance of having a “creative minimum standard.” Why it’s important to not rely on creative for creative’s sake. How great creat…
 
Joseph Szala is the Managing Director at Vigor, a restaurant branding and marketing agency based in Atlanta. Hotel F&B can be a puzzle. Declining capture rates, downward pressure on menu prices and lack of investment in the interior design have ensured that most hotel restaurants remain uncompetitive guest amenities rather than inspired destination…
 
Anne is the Principal at The Largo Group, an Accounting firm that specializes in the hospitality industry providing monthly bookkeeping, tax services, and business consulting. She’s also the Author of Never Again - a book that was written in response to the tremendous challenges faced by the hospitality industry during the COVID-19 pandemic. Withou…
 
“People are looking for trustworthy content to guide their decision making.” Listen & Learn: Where marketers are getting wrong, and where they are getting it right when it comes to leveraging the power of SEO, AI, and content. How to think about content with AI in mind. How marketers can benefit from a more “human-sounding” approach to content and …
 
“Make sure to properly test the local market before you go full scale.” Listen & Learn: The elements of performance marketing. The difference in focus between traditional marketing and performance marketing. Navigating GDPR when marketing internationally. The international markets that are easiest to work with. The importance of developing a proper…
 
“When you’re out there shouting, and everyone else is shouting, is it a surprise that no one can hear?” Listen & Learn: The four steps to the “flywheel” funnel. All about consensus creation. The one framework all marketers need to understand. How to boost demand-gen and topline revenue. Why marketers need to define the problem rather than talk abou…
 
“The reason why companies fail is NOT because of the product or the technology. It’s because they fail to understand that…they have to engineer their marketing.” Listen & Learn: The essence of category design. Why some brands make the mistake of leading with parity. The role of marketing in demand generation. Understanding the buyer’s journey. How …
 
“Conversational marketing allows you to have conversations with your customers along the whole journey.” Listen & Learn: The advances in AI that are helping brands connect to their customers. The Don’ts and Dos of conversational marketing. How to get chat marketing wins out of the gate. The benefits of the flexibility of conversational and chat mar…
 
This episode is brought to you by Wheelhouse - the best revenue management platform for vacation and short term rentals. Learn more about Wheelhouse here ➡️ https://usewheelhouse.com Use code KNOWINGHOSPITALITY for 50% off your first month with Wheelhouse. --- Anthony is the Senior Market Manager for Little Hotelier, a hotel property management sys…
 
“New knowledge is always built on something we already know and then extending it.” Listen & Learn: How thought leadership is based on new knowledge. The importance of not publishing a book before it’s ready. Building credibility through thought leadership. Why content is critical to help grow your brand through a thought leadership strategy. The p…
 
“Don’t do PR in a silo.” Listen & Learn: How PR and earned media strategies should be part of your integrated marketing approach. The credibility of third-party endorsement. Why you need to incorporate influencers into your PR strategy. Milestone releases. What would make an editor or producer ignore a release? Why it’s important to be humble and t…
 
This episode is brought to you by Wheelhouse - the best revenue management platform for vacation and short term rentals. Learn more about Wheelhouse here ➡️ https://usewheelhouse.com Use code KNOWINGHOSPITALITY for 50% off your first month with Wheelhouse. --- Ken is the SVP of Operations at Avocet Hospitality Group, a hotel management company base…
 
“I am a bigger fan of fear than most people.” Listen & Learn: Why fear is an important emotion. The difference between fear and anxiety. Turning fear into positive strategic wins. How to soothe your audience. The one thing all marketers should STOP doing. The power strategy of pairing something new with something familiar Dr. Roger Hall is the auth…
 
How did the car business get whacked by Covid? My next guest is Jeff Crawford. He cut his teeth in the car business with Hilliard Ford back in 1990 and went from a salesman to the training director, used car manager, new car sales manager for Ford, Buick, and Mazda for a 7yr period. Then he was the sales manager for 5 Star Ford a year before openin…
 
This episode is brought to you by Wheelhouse - the best revenue management platform for vacation and short term rentals. Learn more about Wheelhouse here ➡️ https://usewheelhouse.com Use code KNOWINGHOSPITALITY for 50% off your first month with Wheelhouse. --- Tejal is a third-generation hotelier and Founding CEO of Neem Tree Hospitality based in t…
 
“If you get the circumstances right and you find the right influencer, you can make a very powerful program.” Listen & Learn: The three “must-dos” of a successful influencer marketing strategy. Why consistency and authenticity are the basis for an influencer marketing strategy. The myths of influencer marketing. Defining what an influencer is Drew …
 
This episode is brought to you by Wheelhouse - the best revenue management platform for vacation and short term rentals. Learn more about Wheelhouse here ➡️ https://usewheelhouse.com Use code KNOWINGHOSPITALITY for 50% off your first month with Wheelhouse. --- Robert Reitknecht is a hospitality and luxury brand advisor with 30 years in the industry…
 
“Originality comes from within.” Listen & Learn: Why marketers must be original. The five “Must Be’s” every marketer needs to embrace. Tips for staying focused and grounded in the midst of change. Staying relevant. Why bending the rules is a good thing Lisa Morris is the director of marketing at Dapicon Inc., a company that considers the idiosyncra…
 
This episode is brought to you by Wheelhouse - the best revenue management platform for vacation and short term rentals. Learn more about Wheelhouse here ➡️ https://usewheelhouse.com Use code KNOWINGHOSPITALITY for 50% off your first month with Wheelhouse. --- Kate is the CEO and Founder of Kate Burda & Co, a consulting firm that leads revenue perf…
 
“A brand is defined in a consumer’s mind and that takes time.” Listen & Learn: Products don’t sell themselves. Why being bold and brave strategies win the day. How to rise above the sea of sameness and differentiation your brand in the marketplace. Understanding the intersection between a well-planned brand strategy and brand activation. The import…
 
This episode is brought to you by Wheelhouse - the best revenue management platform for vacation and short term rentals. Learn more about Wheelhouse here ➡️ https://usewheelhouse.com Use code KNOWINGHOSPITALITY for 50% off your first month with Wheelhouse. --- If you’re deep into the history of hotels in North America, you may have heard of Tom. If…
 
“Start thinking about how your content is created and stop thinking about it as a replacement.” Listen & Learn: Why a Subject Matter Expert is the most important asset a business has. The Natural Language Generation tools that improve AI content. The difference between Natural Language Processing and Natural Language Generation. Understanding conte…
 
“The best way to succeed is to have a brilliantly designed innovation that is well-timed in the market.” Listen & Learn: How to time your go-to-market strategy. Why exponential growth is based on creating heavy users out of your initial fans. How to overcome the mental and cultural obstacles of what an innovative product should do in the marketplac…
 
Ever make a deal with God? Listen to this wide ranging conversation with Dr. Philip Shero. He’s the president of Mastermind Leadership, a cutting-edge executive coaching, team development, and strategic planning consultancy. Dr. Shero holds a Ph.D. in Organizational Leadership from Regent University, as well as a Masters from TCU Helping others gro…
 
This episode is brought to you by Wheelhouse - the best revenue management platform for vacation and short term rentals. Learn more about Wheelhouse here ➡️ https://usewheelhouse.com Use code KNOWINGHOSPITALITY for 50% off your first month with Wheelhouse. --- Dominique Pibia-de Groot is the owner of DG Hospitality, a Dutch company that trains hosp…
 
This episode is brought to you by Wheelhouse - the best revenue management platform for vacation and short term rentals. Learn more about Wheelhouse here ➡️ https://usewheelhouse.com Use code KNOWINGHOSPITALITY for 50% off your first month with Wheelhouse. --- Ken is the author of The Surprise Restaurant Manager, a book about the tools needed to ma…
 
“One of the easiest ways to passively communicate confidence and inspire confidence is through a consistent visual presence.” Listen & Learn: Deliver the expected and the unexpected through innovative design strategies. The importance of brand continuity when defining your visual identity. Why a strong visual presence is important to inspire confid…
 
This episode is brought to you by Wheelhouse - the best revenue management platform for vacation and short term rentals. Learn more about Wheelhouse here ➡️ https://usewheelhouse.com Use code KNOWINGHOSPITALITY for 50% off your first month with Wheelhouse. --- This is a different episode than normal. This week the mic is on the other side of the de…
 
“You can’t sell your brand to the world until you understand what attracts the world to your brand.” Listen & Learn: The 15 primal emotions that are most likely to drive purchasing behavior. How small brands can go from “zeros to heroes” with the right emotional marketing strategies. How once you speak to the subconscious mind, sales will come. The…
 
This episode is brought to you by Wheelhouse - the best revenue management platform for vacation and short term rentals. Learn more about Wheelhouse here ➡️ https://usewheelhouse.com Use code KNOWINGHOSPITALITY for 50% off your first month with Wheelhouse. --- Kírs is an Experience Coordinator at a luxury spa and hotel in Vancouver, British Columbi…
 
“The role of the ghostwriter is to be a vessel between you and your audience.” Listen & Learn: The three-part technical process for defining voice when ghostwriting. Writing a book is not an early-stage strategy. How a ghostwriter is an advocate for the reader. The advantages of having a ghostwriter on your team. The pros and cons of self-publishin…
 
Sean is the Founder and CEO of the Short Term Rental brand, Avant Stay. The company is reimagining what it means to be a short term vacation rental by innovating new ways to leverage technology to deliver a truly unique lifestyle hospitality brand for the future traveler. Since their start in 2017, AvantStay has acquired more than 400 assets in ove…
 
“Your home page isn’t your home page anymore. The first page of your branded search is your home page.” Listen & Learn: Why what shows up in a search is just as important as what’s NOT showing up. The importance of creating positive content and assets that show up on the SEO side. Tips to easily out-pace and out-weigh any of the competitors or anyo…
 
Ever wonder how to turn your hobby into a passion? My next guest is Todd Tarver. A motorcycle racer slash mechanic turned entrepreneur. Todd owns Straight Line Motorsports which he founded almost 20 years ago. Over the years he has grown his company into one of the top 3 largest KTM dealers in the country. He was a professional racer in the 90s and…
 
If you’ve ever wanted to know more about those personality tests that recruiters often have you go through, this episode is for you. Heather is a Stanford trained personality psychologist and Chief Psychology Officer at Traitify, a company working to improve the assessment interview in the recruiting process. Traitify bills itself as the world’s fa…
 
“Everyone has selling and marketing and to be the face of your organization at all times.” Listen & Learn: Where some companies get misaligned with their internal teams when it comes to the brand. Why inside sales and outside sales messaging is different. What is the brand transfer score? Why frontline teams often ignore new brand messaging. How do…
 
This unintended mini-series on leadership book reviews is back. The episode that we did on Good to Great by Jim Collins got such a high response that we decided to do another dive into a book that affected both of our careers. This time we’re discussing 7 Habits of Highly Effective People by Stephen Covey. We were both introduced to this book early…
 
“You have to build trust from the very first moment you meet.” Listen & Learn: How to ensure that an agency you hire is a true strategic partner. Tips for negotiating media pricing with an agency. Accountability, trust, and transparency: essential elements when engaging an agency. Why it’s important to know if there are any conflicts of interest. W…
 
Christine is an award-winning hotelier with over 30 years in the industry, founder of The Wise Pineapple, a company that helps leaders and organizations have Sweet Operations, Sweet Cultures, and Sweet Results and author of “Yes Is the Answer”, a book about the simple steps of responding positively while developing strong relationships. Yes is the …
 
“Part of Googling yourself is if nothing shows up, a lot of people are going to ask why, and that’s a bad thing.” Listen & Learn: The importance of consistency across social channels How to leverage your personal brand to gain authority How to manage your social presence Tips for controlling the narrative Why focus and knowing your goals and audien…
 
Hermann is an industry veteran bringing over 25 years with companies like Baccarat Hotels and Resorts, St. Regis, Montage and Ritz-Carlton. He’s now executive vice president of travel, entertainment, and health security at Sharecare, a digital health services company, and has been helping hotels come back from the pandemic. Sharecare Health Securit…
 
“Individuals are watching their privacy and trying to find different ways to engage and to find brands that feel less push and more pull.” Listen & Learn: How privacy data is turning marketing strategies upside down. How the consumer is getting smarter in the digital space. Different generation’s expectations regarding privacy and brand affiliation…
 
Milena is the founder of the Unhustle Movement, a certified human potential coach and podcast host on a mission to inspire 100 million people from all over the world to ditch the hustle culture mentality and begin a new way of living and working. Hustling, grinding and being “on” are synonymous with working in hospitality. Someone always needs some…
 
“You can’t just say it. You have to have proof.” Listen & Learn: Five tips for creating a powerful B2B marketing strategy. The importance of being realistic in setting your goals. What to look for in a team. Know your audience. Three kinds of content. Michelle Bank is chief marketing officer at NuSpire in Denver. Nuspire was born out of the devotio…
 
Andrew founded Lyric, a network of tech-enabled rentals designed for the modern business traveler that developed properties in 14 US markets. He is now CEO and Founder at Wheelhouse, a dynamic pricing tool for vacation rentals. Collectively, Andrew has raised millions from investors such as Airbnb, NEA, FifthWall, Barry Sternlicht, and other proper…
 
“As a small business you need to communicate your name. You don’t want them to remember the cuteness of your logo; you need them to remember your name and remember it with a feeling.” Listen & Learn: The psychology behind a logo. The advantages of doing a logo refresh vs. an entirely new design The four tips for the perfect logo. How many colors a …
 
Want to hear what the founder of a 9 billion dollar company thinks about? Scaling Culture Marketing Buying and selling companies (he’s lost count) C.S. Lewis My next guest is Darrell Bevelhymer who is a private investor and considered a Founder of Tenaska, Inc., one of the top 25 largest privately-held companies in the United States at over 9 Billi…
 
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