show episodes
 
"Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!" How do you know if this show is right for you? You own a business or you're in charge of growing it. You're a startup or looking for an exit and improving your profits is priority #1. You love hot new ideas, proven marketing campaigns, expert advice and out of the box thinking almost as much as you love a plate of hot bacon. Brad Costanzo, entrepreneur, business owner, digital marketing consultant, bacon-lover and business ...
 
In Crisis What Crisis? Andy Coulson, former newspaper editor, Downing Street Communications Director and inmate of HMP Belmarsh, talks to embattled, shamed, courageous, ruined, resilient, unlucky (and lucky) survivors of crisis. Some names will be familiar, some less so. But they will talk honestly, with humour and in the hope that they have valuable lessons to share at a time when crisis has become the new normal. Crisis What Crisis? is all about frank, authentic and useful storytelling.
 
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show series
 
This is a super short episode that I call a "Bacon Bit" Here's 1 quick tip to anyone starting a new side-hustle or business... This takes zero skill but will save so much frustration. (I wish I did it when I first started out) Gave this friendly advice yesterday and figured someone else, somewhere might find it just as useful.…
 
Today I'm joined by Justin Cooke, cofounder and CMO of Empire Flippers as he explains the state of the digital business acquisition market now... specifically Amazon FBA and ecommerce businesses. He reveals How Covid and 2020 effected online business purchases and sales. Who's on a buying spree What to expect when buying a business in today's marke…
 
If you ever struggled to answer the apparently easy question "What do I want?" Then this is for you. If you know what you'd like to have, but you don't know what would DRIVE YOU, then this is for you. I've personally struggled with this question from time to time and recently helped a client work through this. This is a short solo episode with a fe…
 
Ever imagine what it would be like to own a second home (or two) in an international resort or vacation location? Would you want to buy it to live in a country with a lower cost of living while enjoying the high life of a condo on the beach? Would you rent it out and cash in on high yields in high demand locales? Would you do a combination of both?…
 
Tax strategy can be a very dry discussion for most entrepreneurs. After all, we love creating new dollars, marketing and growth strategies which make it rain. But if you have a leaky bucket, all the rain will drain to the ground and you'll be left with a lot less than you made. But what if there were a way to reduce taxes or even eliminate them alt…
 
Today we explore a saving and investment concept strategy that has proven to bring many advantages over traditional methods. It's called the Bank On Yourself strategy, made popular by author and advisor Pamela Yellen which uses a little-known type of insurance policy which provides guaranteed growth and tax advantages. I invited advisor Sarry Ibrah…
 
Patrick Riddle explains a powerful shift he made in his information publishing and marketing business by working with proven experts and partnering with them to create powerful front end offers and creating a proven method to market these products more effectively. If you currently sell "information" or courses, you'll want to listen closely to wha…
 
Nir Eyal is the author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life". Previously he taught as a Lecturer in Marketing at the Stanford Graduate School of Business and Design School and I’ve sold two technology companies since 2003. His expertise is at the intersection of psy…
 
Are you living where you're treated best? That's the question that the founder of NomadCapitalist.com, Andrew Henderson asks himself and his clients. If you're a location independent entrepreneur and ever wondered what it might be like to live in different countries around the world, or just another country that offers more flexibility, freedom, li…
 
Ever wished you could remember everything you learn, take better notes, recall what you read and access it anytime? You don't need to be a genius, you need a "Second Brain"... that's what Tiago Forte of Forte Labs developed, a systematic and comprehensive way to get more out of everything you learn with a uniquely effective way to take digital note…
 
Entrepreneur Magazine calls Justin Donald the “Warren Buffett of Lifestyle Investing.” He’s a master of low-risk cashflow investing, specializing in simplifying complex financial strategies, structuring deals, and disciplined investment systems that consistently produce profitable results. His ethos is to “create wealth without creating a job.” He …
 
Many entrepreneurs and founders have recently realized that it makes more sense to buy a business than to build one from scratch. I like to think of this as the next evolution of skillsets for any entrepreneur because it helps you achieve inorganic and often exponential growth. On the other side, selling a business can be a massively impactful deci…
 
Perry Marshall is one of the most expensive business strategists in the world. He’s guided clients like FanDuel and InfusionSoft from startup to hundreds of millions of dollars. I've personally been a fan, follower and customer of Perry and am excited to bring you this conversation. Today we discuss one of the most important things you can do to su…
 
If you are responsible for spending tens of thousands or more per month on advertising, you can't afford to miss this episode. Zach Johnson, founder and CEO of the new Ad Card (from FunnelDash) reveals an exciting innovation in financial technology that can be used by digital advertisers to help them scale their business in ways they never imagined…
 
It's no secret that deadlines and scarcity in marketing help to increase conversions and spur sales. Yet many companies have abused false senses of scarcity and urgency and end up killing trust with their customers. Today Jack Born joins us to talk about innovative ways to use deadlines and scarcity in your marketing. Jack Born creates software tha…
 
If I offered to show you how to turn a two sentences into a $10,000 plus course, coaching or service, using a backwards funnel, a 2-sentence Power Offer, and 10-minute Mini-Webinar... and spend up to 90 percent less on ads, would you take me up on that offer? If the answer is yes, listen to Joel Erway explain a revolutionary and simple framework to…
 
Cryptocurrency and Bitcoin investing is NOT an area I understand well... yet. A few years back I placed about $5k into some coins and watched them go up and then back down. For the most part I ignored it. But after reconnecting with my friend and highly successful investor, trader & trainer, Tai Zen, he began showing me the macro case for having a …
 
George Bryant is a New York Times Best Selling Author & one of the most highly sought after digital marketing consultants in the world to teach his Relationships Beat Algorithms™ approach and the Lighthouse Method to business. He's also the hose of the popular Mind of George podcast. He has helped hundreds of the largest companies in the world and …
 
Equity Crowdfunding (Reg A+) allows small business owners to raise investment capital using traditional and digital marketing from non-accredited investors and bypassing the headaches of roadshows and VC pitch-fests. Today's guest, Darren Marble is one of the world's leading experts in Equity Crowding and is embarking on an exciting new serialized …
 
Led Zepplin was wrong. She's NOT buying a Stairway To Heaven and on this solo-episode, Brad will explain WHY that matters to business owners who make offers to clients and customers. This is a core concept I teach all of my clients and it helps them understand a key concept when making offers. It also will help you make more and better offers. List…
 
Chris Lewis is the England cricketer who when his fortunes faded turned to drug smuggling. On 8 December 2008 Chris was caught with 3.5 kilos of liquid cocaine hidden in fruit tins as he arrived from St Lucia, convicted and sentenced to 13 years in prison. A shocking fall from grace for a man who arrived in the UK from Guyana as a 10-year-old and w…
 
Victoria Milligan’s life changed forever on May 5th 2013 when a boat trip in Cornwall with her husband Nicko and children, Amber, Olivia, Emily and Kit, then aged four ended in horror. Thrown into the water at high speed, their boat circled back on them, killing Nicko and Emily. Victoria lost her leg and Kit was seriously injured. “In a moment,” sh…
 
Johnny Mercer, government minister and former Commando, talks with brutal honesty about his childhood battles with mental illness, including severe OCD. And, with astonishing frankness, he describes his brutal and heart-breaking experiences in Afghanistan where he was witness to countless horrors, not least the death of his close friend Mark Chandl…
 
Vicky Pryce is a whirlwind of positivity, productivity and energy - economist, academic, author and mother of five. But in 2013 her high-powered life took an unexpected and damaging twist when she was found guilty of accepting her ex-husband’s driving licence penalty points and was jailed for Perverting the Course of Justice. Vicky gives us a start…
 
Building a business based on your expertise is an amazing career. If you're able to help individual or companies achieve transformational value, your value to them can be extraordinarily high. But most experts have no desire to be marketers, they simply want to provide their value to their clients. Marketing and business development simply come wit…
 
If this podcast is about analysing crisis in all its forms then Richard Bacon, one of Britain’s brightest TV presenters and producers, is a guest who has survived more than anybody’s fair share. A career shattering scandal, addiction and mental health issues and a sudden illness that left him in a coma and fighting for life. In this episode Richard…
 
Baroness Martha Lane Fox is a force of nature – entrepreneur, philanthropist, cross bench peer and one of the most influential people in digital for the last 25 years. The co-founder of Lastminute.com, she also now sits on the board of Twitter, the Donmar Warehouse and Chanel. But Martha is also someone who can talk with power and authority on the …
 
Jeremy Bowen is a man who has spent most of his professional life in the company of crisis. As the BBC’s Middle East Editor he has reported from more than 90 countries and conflicts including Iraq, Bosnia, Kosovo and Lebanon. In this first episode, Jeremy talks frankly about his addiction to danger – how and why he repeatedly put his life at risk i…
 
In this new series, Crisis What Crisis? Andy Coulson – former newspaper editor, Downing Street Communications Director and inmate of HMP Belmarsh – talks to the embattled, shamed, courageous, ruined, resilient, unlucky (and lucky) survivors of crisis. Some names will be familiar, some less so. But they will talk honestly, with humour and in the hop…
 
In an epic return to the show, Carl Allen and his partner Adam Markley from the Dealmaker Wealth Society return to discuss how they help mentor aspiring dealmakers and business buyers learn how to take their entrepreneurial skillset to the next level. For the full shownotes visit: https://baconwrappedbusiness.com/buybusinesstobuildwealth/ If you've…
 
Watch the video version by visiting https://baconwrappedbusiness.com/lisaguerrero/ In times of uncertainty and grave dangers to our health and economy, two character traits will carry us through: Bravery and Reinvention. Companies, executives, entrepreneurs and employees are being forced to endure challenges, pivot their business models, change the…
 
Building a brand, getting exposure and being remembered can be confusing with so many options. Video marketing is one of the best and easiest methods to use, but it can be intimidating with all of the conflicting advice. Today I'm interviewing Dennis Yu who pioneered the “Dollar a Day Video Strategy” and other extremely effective tools to make sure…
 
Want to build a large audience, email list and authority in a marketplace by piggybacking on the expertise of others? A "Virtual Summit" might be the answer you're looking for. Virtual Summits are simply online events where a host interviews multiple experts in a field one at a time and provides free access to the live "airing" of the summit to ema…
 
Frank "The Legend" Shamrock is a retired 5x American professional mixed martial arts champion. Shamrock was the 1st to hold the UFC Middleweight Championship and retired a four-time defending undefeated champion. Shamrock was the No. 1 ranked pound for pound UFC fighter in the world during his reign as the UFC Middleweight Champion. He is a success…
 
Imagine being offered a chance to invest in a solid, debt-free, profitable company that was going to go public tomorrow at below market rates. Now imagine getting that offer twenty or more times a year. This is the model that Callum Laing and his team have been working on since 2015. By marrying the capital markets with the small business ecosystem…
 
We are in the middle of a pivotal moment for business owners, consumers and entire countries. There's a lot of confusion about what to do, what to avoid and how to pivot. In this short episode I reveal a few things I'm doing, how I'm helping my clients and 4 Case Studies Why You Shouldn't Cut Back on Marketing During An Economic Downturn... Dry Cer…
 
So, what would come to mind if you saw a big guy getting out of an expensive car with a t-shirt that says "Average Sucks!" ? Do you think "Damn right it does!" or "How arrogant you are?" These words are intentionally ambiguous to cause your brain to begin thinking. Because when this happens you're open to finding out the real meaning behind the wor…
 
Rome Za is a warrior in every sense of the word. And I'm proud to call him a friend. His family immigrated from Chechnya when Rome four years old to escape threats to their lives and was brought up in NYC where he found trouble early on. But after a life changing experience with the magical medicine of psilocybin mushrooms at age 17, he experienced…
 
This episode has 2 great bonuses for you. Bonus #1. Since it's a VIDEO interivew, you can Watch it by going to https://baconwrappedbusiness.com/richschefren Bonus #2: Get a Free ticket to Rich's 24 Hour Livestream and much more by visiting: https://baconwrappedbusiness.com/rich... and use Codeword: BACON to unlock the vault. Rich Schefren is the fo…
 
Here's a unique episode, today I'm going to share an idea I have about creating a new venture. I'm giving you ALL the details and my 3 part process for planning out any creative venture (which you'll learn about how to use yourself). I'll share the idea, the plan and 3 of my biggest questions and critiques of the plan in return for hearing your fee…
 
This podcast has been responsible for some remarkable business opportunities since I started it in 2014. But many people notice that I'm not selling ads and sponsorships or making direct offers so they wonder how I'm monetizing it. The fact that this show, without direct monetization has produced over a half million dollars in profits in the past f…
 
Happy New Year, in this short episode I'm going to fill you in on what's been happening lately and what to expect with the new format changes to the podcast. For feedback, please email askbrad@baconwrappedbusiness.com or visit https://baconwrappedbusiness.com and scroll down to leave me a voicemail that I might just play on the air.…
 
One of the most popular topics I cover on this show involves deal making and buying businesses. Once you have the realization that it can be much more advantageous to buy a business than to build one. And if you really want a great payday, that happens when you sell. Today's guest, Micahel Bereslavsky bought his first site back in 2004 for $120 and…
 
WealthFit is the Netflix for learning wealth, investing, entrepreneurship, business, and mindset. In this episode, host Brad Costanzo talks with Dustin Mathews, the Co-Founder and Chief Education Officer of WealthFit, an online learning startup focused on teaching all the stuff you never learned in school about money, investing, and entrepreneurshi…
 
It takes an amazing amount of energy and clear thinking to thrive in today's business world. Energy and vitality are fundamental to feeling good and performing well. If your chemistry is off, you're pushing a boulder up a hill. I know this because for several years, my chemistry was off. From nutrient deficiencies to low testosterone, I had no idea…
 
Some apps get such explosive growth while others languish in the app store. Today's guest, Sean Casto of PreApps.com, knows how because he's helped launch and market thousands of apps to achieve millions of downloads. Sean dives into the 7 pillars to creating a million dollar app as well as the 10 Step Skyrocket Method to making an app go viral. He…
 
In order to capture the attention of a potential buyer, you must sell the problem that you have solved in your company and not the product. In this episode, host Brad Costanzo talks with John Warrillow about the questions you need to ask yourself in order to have a profitable exit when selling your business. John is an entrepreneur and author with …
 
These days, attention is currency. If you own a business or are trying to build a personal brand (or both) you need to get discovered. But creating enough social media content to stay cool and relevant can be expensive and time consuming. Creating short, snackable social media content is one of the most effective things to do but it's a pain to man…
 
There is a process when it comes to growing your business; but before that, it is important to think about marketing first. Brand development and marketing strategy consultant, Benjamin Shapiro, dives deep into some of the strategies that he uses to help growth-stage companies. He shares how to build an effective marketing strategy and shows the im…
 
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