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Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydm ...
 
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Are you using live video, but aren't sure what's working and what's not? Are you STILL thinking about using live video, but you're not sure what you need, what to say, or how to execute? Then this episode is for you. Jennifer Watson is an Emmy winning meteorologist, speaker, podcaster and Social Media Specialist at The Weather Channel AND the Socia…
 
Your physical, mental, emotional & spiritual health impacts business performance significantly. Are you making sure that you're at peak performance levels by giving your mind, body and soul what it needs to thrive? In this episode, I'll cover 8 ways you can improve your health in all areas to ensure your mind is clear, your decisions are better, an…
 
Trying to close more high-ticket sales, with phone sales, in-person sales or zoom sales? Not sure why your high-ticket sales scripting is failing? Then you need to fix it, FAST! If your sales process isn't working, your business will suffer, regardless of how great your marketing is. In this episode, I interview the Allie Bloyd Media Sales Manager,…
 
Looking for a KPI formula that will make it easy to calculate your KPI metrics quickly and easily? This episode is for you! I'll walk you through ALL the most important business KPIs, what each one means, which are most important to your business, and what areas of you're business these KPI metrics will impact. Want my KPI Metrics Calculator Workbo…
 
Want to land high-profile speaking engagements, podcast or video interviews to boost your visibility and credibility in your industry? I don't blame you - it can change the game for your business. If you want to learn how I've been able to speak at the top marketing industry conferences, and on the top podcasts and channels, this video will walk yo…
 
Small businesses face many challenges with setting up their sales and marketing systems in a way that is easy to implement, easy to operate and easy to scale. In this live training, I'll walk you through the proven system you can utilize to replace 90%+ of the tools you're using to save time, money, and stress while increasing results. Get a 2 week…
 
If you're a business owner who has wanted to speak up about tough issues or causes you care about but haven't, worried it will hurt your business - this is for YOU! I'll walk you through the step by step strategy you can use to confidently share your values or beliefs as a business owner and leverage polarity in a way that will actually grow your b…
 
Small businesses should be using blogging, SEO and content marketing to drive website traffic, generate leads and convert customers. Danielle Gagnon is a small business content marketer, and in this episode of Marketing Ink Podcast, we discuss the best strategies for new content creators to start leveraging these powerful mediums! If you want to le…
 
If you're struggling to create content for your local business or agency, it's likely because you don't know WHAT to talk about! In this episode, I'm going to walk you through my content topic creation process so that you can pull a list of content topics together in an hour or less, that you can use throughout the entire year to make creating that…
 
Content marketing can be incredibly lucrative, but only when used in the right way, with the right plan, done in the most efficient way. In this episode, we'll be going through the core concepts you need to know about content marketing to jumpstart, or remodel, your content marketing plan, in a way that will make you more cash! ________________ If …
 
They say the fortune is in the follow up, and "they" are exactly right. If you're not automating your follow up campaigns, you're leaving money on the table. In this episode, I'll break down why it's so important, the dos and don'ts and the most important campaigns to implement in your business today! Get 2 Weeks FREE Of Highlevel CRM and 3 of my S…
 
When it comes to running social media advertising, what you do before you set up those ads is sometimes more important than the ads themselves. But the problem is that most business owners don't know the steps they need to take. They don't know the things they need to have in place, or ultimately they don't spend the time to do it, resulting in fai…
 
Your facebook pixel and standard events are the most important aspects of running successful Facebook and Instagram ad campaigns. Is your facebook pixel installed properly? Learn how to create, install, test, and add standard events to your facebook pixel in this step-by-step tutorial. The facebook pixel is what is responsible for not only tracking…
 
Miguel Jara is a Music School Owner in Equador who grew his business from 200 students to over 700 students through changing a longstanding industry business model. We discuss his journey to agency owner for other music schools and how coaching, an investment mindset and paid advertising is helping him scale his business faster than he ever thought…
 
Social Media Advertising is NOT an easy button or get rich quick scheme. It takes YOU putting in the work on your end to make sure you can actually bring in the sales you're hoping for. Implement these 20 tips for more sales from your facebook ads, instagram ads or any social media advertising. ________________ If you want to schedule a call to see…
 
Go Highlevel CRM is my favorite all-in-one platform, and they're coming out with the most incredible updates that you MUST know about! I'm joined by HighLevel founder, Shaun Clark, and he gives us an exclusive personal walkthrough of the new features and why they should matter to you! Learn how you can overcome iOs 14 impacts with their new trackin…
 
iOs 14 has caused panic and disruption to anyone running Facebook & Instagram ads - but fear not! I've got a quick training on a simplified ad and targeting strategy that you can use to get quick, trackable results today! To get access to my 72-hour flash sale on Local Marketing Mastery and Local Agency Accelerator, click the link below! 72 Hour Fl…
 
I've always been surprised at how many local business owners or marketers don't truly understand one very important aspect of marketing: the offer. The right, well thought out offer is the difference between marketing success and failure. Get it right, you'll win big. Get it wrong, you'll blame the ad platform! hahah Learn my I.N.S.A.N.E. offer sys…
 
If you've wondered if Youtube ads are worth your time or advertising budget, this episode will clear up all your questions and confusion! Youtube Ads Expert and owner of Video Agency, Viewability, Tom Breeze walks us through the steps you should take when starting off with youtube ads and what makes effective ads work! Tom is one of the top Youtube…
 
In this episode, I'm interviewed by Dr. Ai Addyson-Zhang, CEO of Classroom Without Walls, to discuss my new book, Uncensored America: Thought-Provoking Poetry on Faith, Family & Freedom! We discuss I have used my entrepreneurial platform to create this work of 'activist art' to try and make an impact in the world. Hear how the book came to be, why …
 
Relationship marketing expert, Jessika Phillips, and I dive deep into relationship marketing - What is it? How can you use it? Why is it so incredibly powerful? In this digital world, small business owners and large businesses should be using online tools to deepen community and client relationships, show their personality, voice their values, and …
 
Some succeed in marketing, others don't. But why is that? How can you make sure that you're not in the group that fails? This podcast will outline the major blocks I've seen in marketers, agency owners & business owners that cause them to fail, or not fully succeed, in the marketing space - and how to overcome them. If you want to schedule a call t…
 
In this episode, I'm joined by Krista Mashore, who rose to the top in the real estate field and helps other real estate agents do the same. We dive into the video strategy that helps local agents OR business owners set themselves apart, increase advertising results and build a community of raving fans. Understanding your avatars, creating regular v…
 
Local businesses need to be using online systems and marketing strategies to grow their business in this digital era. But how can you make it happen? By using sales funnels to drive your traffic to the end result of purchasing your product and service. While many in the industry make it sound easy to grow a million-dollar business online, that's no…
 
In this episode, hear day 1 of the 5-day local lead conversion challenge where I cover how to analyze your sales process and how you should be directing your leads in order to close them. Most local businesses don't understand that they can tailor their sales process around what their prospects need, and what will increase the chances of closing th…
 
Russell Brunson is the founder of Clickfunnels, a company valued at nearly a BILLION Dollars. Despite his incredible business success, Russell is known as a down-to-earth, relatable family man who is true to himself and his beliefs. In this episode, we cover a broad range of topics, from balancing family and work life, health, the impact of faith i…
 
In this episode, I’m joined by Social Media Examiner Founder Mike Stlezner, one of the top educators on the new audio-based social media platform, Clubhouse. We start from ground zero, explaining what Clubhouse is, how it can be used, best practices and the potential impacts on your business. This platform is just getting started, and now is the ve…
 
Does your local business need more business? Need a proven Facebook ads strategy? In this episode, I worked with Social Media Examiner to share my framework to creating a profitable Facebook ads strategy for your local business. You’ll discover three different levels of ads your local business should be using, and learn which content and campaign t…
 
If you are thinking about working with a marketing agency, you want to make sure to get the best results. Part of that is understanding of what to expect, if you are ready and how to find the best fit. You also need to understand where your business needs to improve in order to see the best financial results. Listen to agency expert Joel Kaplan in …
 
In this podcast, I joined Social Media Examiner to chat about How to Run a Profitable Facebook Contest or Giveaway! Want to run a Facebook giveaway that attracts leads, not prize hunters? Looking for a plan to follow? In this video, I share my 10-step strategy for planning a Facebook contest that delivers qualified leads and new customers to do jus…
 
Join me as I dish with Highlevel CEO and Founder Shaun Clark on why this software is a must for local businesses and local marketers. Highlevel is the All-in-One Platform that includes CRM, Funnels, Websites, Email, Text, Messenger, Voicemail Drops, Call Tracking & Recording, Google My Business Management, Automations, reviews, surveys and more! If…
 
Apple iOS 14 update has caused chaos and confusion in the Facebook ad world. Here is my breakdown of what this is, why it matters, and what you dan do to prevent us from taking a negative impact on your business. My AB3 ad strategy means that I have virtually zero changes to make to ensure that our ads continue working as planned, and i'll walk you…
 
In this episode, I interview JR Rivas and hear his ‘Rags to Riches’ story of entrepreneurship, from growing up in a poor, single parent household to running 4 tax preparation businesses by 19, and his many achievements since. We discuss how taxes work, the misconceptions associated with them, and how they impact our society as a whole. We talk abou…
 
Today’s video is part 5 in my 5-day Local Marketing Strategy Challenge, walking you through How to Create a Local Marketing Plan - step by step! Today, we're going to build our 3-month strategy!! Make sure you check out all 5 parts of this series to put together a full marketing strategy from start to finish! If you're a local business owner or a l…
 
Today’s video is part 4 in my 5-day Local Marketing Strategy Challenge, walking you through How to Create a Local Marketing Plan - step by step! Today, we're covering planning, communication and tracking your goals! Make sure you check out all 5 parts of this series to put together a full marketing strategy from start to finish! If you're a local b…
 
Today’s video is part 3 in my 5-day Local Marketing Strategy Challenge, walking you through How to Create a Local Marketing Plan - step by step! Today, we're covering identifying your businesses core events and creating our one-page annual plan. This marketing plan will serve as a guide for the year without all the fluff! Make sure you check out al…
 
This video is part 2 in my 5-day Local Marketing Strategy Challenge, walking you through How to Create a Local Marketing Plan - step by step! Today, we're covering how a local business can identify core KPI's (key performance indicators), budgeting, goal setting, and specific products and services you'll be promoting. Then, we'll map out where you …
 
In this episode, Listen to part 1 of my 5-day challenge, walking you through how to Create a Local Marketing Plan. This episode focuses specifically on 2020 and reviewing what happened, why it happened, and what we can learn from it. Don't let the year of 2020 go by without learning the lessons and making the changes that will prevent the negatives…
 
The year 2020 was one for the books, but few groups were hit as hard as local businesses and the marketers working with them. In this episode, we look back at the events that transpired in 2020, how they impacted local businesses and what we can do moving forward to continue to stay in business, serve our communities and fight for our right to earn…
 
In this important episode, Sales Expert Doug Brown covers the keys to sales success within small business. Doug consulted, coached, advised, and trained thousands of people in business, including Enterprise-Rent- Car, Nationwide, Intuit, Proctor and Gamble, CBS Television, etc. His greatest professional success has been increasing a company's close…
 
I've been running 5-Day Challenges for years with huge success. In this episode, I cover what a 5-Day challenge is, How it's Used, How to get people engaged without spending a PENNY On Ads, and how they can grow your business over and over again. If you want to sign up for my next 5-Day Challenge, visit alliebloydmedia.com/challenge!…
 
In this episode of Marketing Ink, Jamie King, Known as "The Slay Coach", who built a million dollar brand in less than 3 years, breaks down the key aspects you should consider when building a personal brand. We discuss how local businesses need to be creating a brand that stands out, regardless of if they want to be the "face" of the company. Jamie…
 
In the midst of uncertainty, many local businesses are worried about keeping their doors open. Some have been forced to shut down a second time, and some are worried that they're next. If you're a local business, you need to be focused on bringing in revenue no matter what your situation is, and this is an easy campaign that you can implement to ma…
 
Join me with Female Entrepreneur and Sales Coach Leslie Lyons as we cover sales in a whole new way! Learn how you can use your personal values and beliefs to craft a sales message that attracts the right people, and tells the wrong people to keep looking. In today's world, neutral just doesn't cut it. You don't have to join n on any and every cause…
 
In the wake of the ongoing 2020 presidential election, the Dominion Voting System glitches, used in over 30 states, that has proved to have caused massive counting issues in many states thus far, got me thinking about the data in our ad accounts and how many in the industry use it to inflate their numbers and deceive prospects and buyers. This epis…
 
In this episode, I'm joined by copywriter and ad expert Mark Coulter. Mark has had extensive experience with advertising local businesses and helping local agencies market themselves effectively. In this episode, we cover 3 success tips that you can implement to improve your copywriting no matter what your business does or the market you sell to. W…
 
Many businesses fail to understand their customer buying cycle, let alone how to leverage that knowledge in their advertising. In this episode, we'll cover the different awareness levels that each customer goes through before making a purchase, and how it corresponds to your social media ad campaigns. Want to learn how I can help you implement this…
 
In this episode, we will cover how your local business can maximize your Black Friday sales! Local businesses not only compete with each other for black Friday dollars, they compete with every online company in the world. Black Friday is the biggest sales day of the year, and there are so many ways you can take advantage of it for you local busines…
 
On today's episode of the Marketing Ink Podcast, Rachel "Money Honey" Richards breaks down her journey to retiring at 27 with $10,000 a month in passive income, and how you can add passive income into your own financial plan. Managing revenue, expenses and investments may not be the sexiest aspects of entrepreneurship, but they're some of the most …
 
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