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Social Media Marketing Happy Hour Podcast

151
Social Media Marketing Happy Hour Podcast

Dawn Marrs & Traci Reuter ~ Making Marketing Fun and Profitable In A Social World!

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The Social Media Marketing Happy Hour Podcast hosted by Dawn Marrs & Traci Reuter is designed for the entrepreneur, solopreneur, small business owner and marketing leader who is ready to learn to leverage organic social media marketing, sales funnels, Facebook advertising and Instagram ads. Grow your email list, generate more leads and sales and just be more effective with your marketing. Each episode is jam packed with success tips & nuggets to help you succeed in your entrepreneurial journey.
 
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Starting with the onboarding process, you need to instill the confidence in your clients with excellent customer experiences so that they are evangelical about you. The 3-ways to generate revenue Relieve anxiety and stress by focusing on 2 & 3 Communicating with a client is an opportunity Take amazing care of your clients Automate your onboarding p…
 
Working virtually can be lonely. Feelings of being behind or missing out is a normal feeling. Hal Elrod's Journal Tip Negative thoughts can happen. Emily Fletcher and Mike Michalowicz books We live in a perpetual state of being inadequate. They aren't necessarily doing better than you. Don't be discouraged. Where to Find Us Get on Traci's Mastercla…
 
It is important to look at what marketing does for your business as a whole instead of just the silo marketing. Everything you do is traffic and content Ads keep all search traffic up You have to think of the overall health In the beginning, things might just be content machine, but they can change to traffic machines. Commit to being business owne…
 
Having systems, procedures and automations for management and marketing are essential for your business to continue when life happens. Keep Your Ducks in a Row for when life happens Keep a marketing machine running in the background. Have a strong team and hiring process. As business owners we get to architect our business. Document everything that…
 
FB ads can be totally overwhelming. Today we dive into a beginner's guide to FB ads for all of our business owners just reaching into FB ads. Get into a zen mindset. Put marketing at the very top. Don't compare and don't copy. Run FB Ads as a visibility project Always work backwards. Get the FB Pixel on all of your sites. When outsourcing Where to …
 
Online marketing can be difficult as an introvert but it isn't impossible. You get to do what you want in your business and staying true to your energy source is important. You don't have to be an extrovert to put out video and marketing content. Introverts do not have to go to big events. Mix best practices with who you are. Repurpose content Well…
 
Imagery and good creative assets are essential for marketing. You don't have to invest a ton of money into your imagery, but you do need to have a careful strategy. You can influence 65% of the population with good images because they are visual learners. Digital marketers don't often talk about packaging. People will remember your face. Marketing …
 
If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting. Don’t only include the features. Sales funnels need the benefit Write a FAB Statement Because of (feature), it will (advantage) which means to you (benefit). Advantage vs. Benefit Never run out of hook ideas Do a feature …
 
What do you do if you're in an industry where you can't leverage Google, Facebook and Instagram with paid advertising? We dig into advertising for these controversial industries like CBD. A hard stance on paid advertising. Ad approval can be hard Have an offering outside of the restricted content. Do the actual selling in email marketing. If you do…
 
It's challenging to know who to take business advice from, but with time and mistakes comes wisdom. Remember, everyone is human. Mistakes propel you. There is no easy way out. Make it yours. Join a Mastermind or get coached Get information and then adapt to your own path. Where to Find Us The Happy Hour Hangouts Resources Get on Traci’s Masterclass…
 
If you don't have a sales funnel, you are hurting your profits. All businesses will grow and benefit from a sales funnel. Sales Funnels Are a Common Sense Approach Congruency Is A Marketing Principle Businesses That Need Sales Funnels Share Your Expertise on a Deeper Level What Do You Do At No Pitch Events If You're Selling On Amazon If You Have an…
 
When you are so focused on doing things for your clients and not doing those things for your own business you reach burnout. Outsourcing is a key part of taking your business from startup to scale without losing your mind. We wanted to let you in on some strategies we learned when we were in startup mode with Happy Hour Hangouts. We started to outs…
 
Understanding the length of your sales cycle impacts every aspect of your marketing strategy, including organic social media and SEO. Know The Length of Your Sales Cycle Know When Your Investment Will Come Back Have a Tripwire to Fund Your Ad Budget Engagement Ads Can Shorten Your Sales Cycle Nurture Emails or a Ridiculous Sales Cycle? Be Careful W…
 
Don't put money into paid traffic until you have a solid business that is ready to scale up. You don't want to burn cash if you're not ready for scaling up. Auto Webinars Retargeting and Follow Up Slowly Increase Your Ad Spend Scale Horizontally Hiring Out Write Out Your Processes Where to Find Us Take a screenshot of you listening to this episode …
 
Getting personal in your business is crucial. It starts with authenticity but goes beyond in how you connect with your audience. Human to Human Marketing Speaking Personally versus Corporately Getting Personal in Ads Asking For Replies in Email Marketing Automation Does Not Mean Impersonal Personal Touch for High Ticket Offers Where to Find Us Down…
 
How do you stay authentic as you are marketing to the masses? Authenticity is a buzzword, but we need to have authenticity in marketing. Not Everybody is Going to Love You Authenticity is Believable Do it for the benefit of people, not just to benefit you. You are working against a BS Meeter & Short Attention Span Authenticity in Ad Copy Authentici…
 
These are our favorite techniques to build your list and maintain active email marketing. We'll also dive into using paid social to build your list. Vanity Metrics Do Not Equal Profitability 60/40 Split Deliver Your Promises Ask People to Respond What To Do When Your List Is Not Engaged Automation vs Weekly Updates Add a P.S. and Use Cliff Hangers …
 
Navigating the customer journey is totally our jam! Not only do we lead you to the purchasing process, but we lead you through it. We talked about: Conversion Rates Tightening The Process Providing Relative Content Having a Minimum 45-Day Follow-Up The 5 Levels of Awareness Getting a CRM with Lead Scoring Getting a Fresh Set of Eyes Where to Find U…
 
This is the formula for getting people to want to give you their credit card. Until you get this right, you can have all the passion and love your people, but it won't work. Your offer is everything! Identify what is in your killer offer Give Massive Social Proof Create an Extreme Value Have Big Bonuses Have Urgency Have a Done-For-You Component Ri…
 
This topic was one of the most impactful course, blog post and YouTube video. You need to be clear on your perfect potential client. You have to dig deep. How knowing your perfect potential client helps in advertising. How knowing your perfect potential client helps in your funnel. Getting this right will make sure you attract the right people and …
 
Content is important no matter what industry you’re in. You could be a pastor or a tarot card reader or an underwater basketweaving professional, you will still need content. Regardless of who you are and what you’re doing, creating content is what positions you as an expert in your space. The Importance of Being Congruent How to Create a Congruent…
 
Welcome back to our Reunion Show! We've been MIA from the podcast universe for the past 3 years and decided to do a special 10-episode reunion. What's Been Happening For the past few years, we've been in parallel businesses but with two different approaches. We always knew we had two different approaches. What to Expect This Season We sat down and …
 
Of all the different marketing strategies you can use for your business, email marketing is far and away the most profitable. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some very common mistakes marketers make with email marketing so you can either stop doing them, or avoid this all together! Also, Happy Hour Marke…
 
In part 2 of Creating a content marketing strategy for your business, Dawn & Traci walk you through more questions you'll want to be asking yourself as you create a content strategy. Whether you're a coach, consultant, speaker, authour, small business owner, marketing director or more, you won't want to miss this valuable continuation. Oh, and the …
 
In part one of a two part series, Dawn & Traci walk you through some critical questions to ask yourself when coming up with a content marketing strategy. Creating valuable content is more important than ever and the girls at the Social Media Marketing Happy Hour are bringing you the goods on creating that strategy. Grab a pen and paper because you'…
 
A 'kiss of death' in marketing is having content that leads to a dead end. In this episode of the Social Media Marketing Happy Hour, Dawn and Traci discuss the 3 places you can be intentional about leading your audience in your content marketing. The three places are: consuming more content, joining your email list, and buying something. Discover h…
 
Having a website is a necessity for any business, and you'd think all businesses have them, right? Well, maybe. Some have them, some have a version of a website that doesn't allow optimization for digital marketing, and some don't have them at all! In this episode of the Social Media Marketing Happy Hour, Dawn and Traci discuss why you want to have…
 
Using social for marketing your business can be wildly lucrative if done right. Too many businesses just launch into social without a solid strategy and that can cause frustration and limit results. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share the 4 components you must have in place in order to have a solid social st…
 
There are three components you must take into consideration when going for that sweet spot in your marketing. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss the 3 critical components to hit the sweet spot, owned marketing, earned marketing & paid marketing. If you want to start firing on all cylinders with your marke…
 
Facebook continues to change their algorithm and if you have theright strategy, you can make Facebook work to your advantage.In 2016 to market effectively, you have to give more value than youask for in return.Gone are the days of just posting promotional posts, asking forprospects to do something, you have to focus on what problems &transformation…
 
In a follow up to last weeks episode on why a cookie cutterapproach to your marketing doesn't work, Dawn and Traci continuethe conversation and discuss the different ways to customize theapproach to growing your email list.There are many effective ways to grow your email marketing list,and no one way is the right way.You as an entrepreneur have to …
 
It's human nature to want to take the easy road.If you're running a business, trying to do every aspect of it, and all the marketing, the idea of templatizing your business is super appealing.At Happy Hour, we're big fans of roapmaps and templates but there are times when a template will do more harm than good.In this episode of the Social Media Ma…
 
There's so much going on in marketing these days and it's no different with the girls at Happy Hour!In this episode of the Social Media Marketing Happy Hour, Dawn and Traci talk Snapchat, marketing automation and traffic audits.Traci is finally on Snapchat and having a ball, you can follow her on Snapchat @tracireuter.Dawn is holding a powerful web…
 
In part two of creating an irresistible offer, Dawn & Traci continue the conversation and discuss what you need to know to make sure that when you're creating your irresistible offer, you don't miss the mark.If you're going to go through all the work to create something that you believe is irresistible, then you want to be sure you're not going to …
 
If you want to build an email list, sell info products, or generate leads in 2016 and on, then creating an irresistible offer must be on your list of to-do's! No longer will asking a website visitor to sign up for your newsletter work.In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss what is and what isn't an irresistib…
 
Do you have a list building strategy for your business?If you're going to win the marketing game in 2016 you'll want to be sure that you include 3 different types of list building for marketing your business.In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss what they believe are three critical components of listbuilding…
 
If you're just starting to market a new business or trying to get an existing business moving in the right direction, knowing what is necessary to go to market can be overwhelming.In this episode of the Social Media Marketing Happy Hour, Dawn & Traci walk you through the minimum viable setup to start marketing your company.Episode resources:If you …
 
In this episode of the Social Media Marketing Happy Hour, Dawn and Traci break down the simple, yet critical elements of creating an effective digital marketing strategy.You can't just post everywhere, run a few ads and then expect to be attracting business, new clients, leads and sales on autopilot.There are a few simple things you can to that wil…
 
As a solopreneur, entrepreneur, small business owner and marketing nerd, we sometimes try and do it all.In this episode of the Social Media Marketing Happy Hour, Dawn & Traci talk about some resources they've been employing to get the job done more effectively, freeing up space to be more creative and more effective in their marketing.Just because …
 
We're always looking for ways to help our audience be more productive, get more results and enjoy your life.On this episode of the Social Media Marketing Happy Hour, Dawn & Traci interview Dana Malstaff, author and founder of Boss Mom, The Ultimate Guide To Raising a Business & Nurturing Your Family Like a Pro.Dana has an AMAZING free training that…
 
Been wondering where the Happy Hour Crew has been?In this first 2016 episode of the Social Media Marketing Happy Hour, Dawn and Traci get back in the studio, share what's been going and and what the future looks like for the Happy Hour Girls!We also discuss a blog post that went viral called The Mental Cost of owning a business.Read the blog here: …
 
Merry Christmas and Happy Holidays!Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015.Today we bring you episode 158, where Dawn and Traci outline the types of targets you should be setting for you business in the year to come.This aired on January 2, 2015 and it is perfect to help you kick off 2016!⭐️⭐️⭐️⭐️⭐️⭐️…
 
Merry Christmas and Happy Holidays! Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015.Today we bring you episode 165 where Dawn and Traci share how spending a little time dreaming can help you take your marketing to the next level!Get ready for 2016!⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community y…
 
Merry Christmas and Happy Holidays!Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015.Today we bring you episode 159, where Dawn and Traci help you get clear on why you are on social media to begin with.⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are w…
 
Merry Christmas and Happy Holidays!Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015.Today is episode 162 and Dawn and Traci share why tactics are great, but if you don't have the right mindset and over all marketing strategy, tactics don't matter!⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet…
 
This episode of the Social Media Marketing Happy Hour is making history!Its the first episode Dawn & Traci record live AND its the first time Happy Hour every featured a guest.In this episode that was recorded live on Blab.im, Dawn & Traci interview Beauty Blogger & marketing genius, Tamira Hamilton of TamiraHamilton.com.Episode resources:http://Ha…
 
You can have an amazing idea, a fantastic book, or an incredible product, but if you really want to leverage online marketing, then you'll want to create a sales funnel for your business.In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss sales funnels, different ways to use them and how your business can benefit.Episode …
 
In this episode of the Social Media Marketing Happy Hour, Dawn & Traci unleash their inner geek. If you want to grow your business to the level that you don't have to be in it each and every day, then you will not want to miss this episode. Episode resources: http://HappyHourHangouts.com/coaching http://HappyHourHangouts.com/geru⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐…
 
One of the secrets to success in marketing is knowing "who" you are talking to. So first off, you must know "who" your "who" is, then if you want to maximize the effectiveness of your marketing, you want to be able to talk to your "who" based upon the current stage of your relationship. So how the heck do you do that? In this episode of the Social …
 
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