show episodes
 
Process to Profitability: Tools and Strategies to Serve Your Clients and Grow Your Small Business is a weekly interview show featuring creative women who are growing their small businesses with a focus on serving their clients and customers well. We'll discuss tools, strategies, and processes that you can apply to your own business in a way that fits you. From online creative entrepreneurs to product creators, professionals creating their own way of working to those just starting out, we'll ...
 
Hosts Jesse Torres and Sid Voorakkara, cofounders of Small Business Front Inc., have important and valuable conversations with guests such as policy makers, economic development agencies, CEO's, entrepreneurs, and more to provide resources and assistance to small businesses to hack their way to success.
 
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show series
 
When you’re a parent and an entrepreneur, it can feel like you’re constantly juggling everything and just trying to prevent anything from falling through the cracks. Today I’m talking with Lanisha about her journey to start a business while also being a mom and working a full-time job. She shares how her business has evolved with her life, why she …
 
Today I’m joined by Jenny Melrose to talk about attracting new customers with blog content. Blogging may not be talked about as much lately, but it’s still a hugely impactful piece of your business. Jenny shares how she creates content that helps her audience and drives them to sign up for her email list. We also talk about using your website to se…
 
We are joined today by Renee King the CEO of FundBLACKFounders, a Black owned crowdfunding platform for Black founders and entrepreneurs. Renee shares how to utilize online platforms and resources in order to obtain the funds your business needs to take off and succeed. She defines the difference between non-dilutive and diluted capital, and how im…
 
When it comes to planning a new business, prioritizing is key. Today we welcome onto the show a very special guest, Tony Whatley, a best selling author, creator, podcaster, and startup entrepreneur. Tony is best known as the co-founder of LS1Tech, an online automotive community with over 300,000 members that sold for millions! He has taken on the r…
 
Burnout is one of the largest challenges that small business owners face today. The amount of work and responsibilities that build up can feel like a landslide that quickly buries you. Anyone can experience burnout, but with the proper tools you can avoid getting too lost or overwhelmed in your work. Today we are joined by Christina Barsi, the prod…
 
When it comes to running a business, no matter how big or small, it’s all about consistently delivering an exceptional product. You have to keep your brand in mind every single time you engage with your customers. We are so excited to welcome back Mark Villalovos onto the show once again! Mark is the Senior Director of Operations Implementation at …
 
When you fall it is imperative to get back up and try again. You should never let failure stop you from something you are supposed to do, instead take it as a learning opportunity. We are joined today by the Founder of PodMatch and host of the Creating a Brand podcast, Alex Sanfilippo. He is here today to help us understand the best way to take cal…
 
How do you know when to take the leap to start or expand your business? Today we are joined by founder and CEO of Equilibria, Inc, Alicia Butler Pierre to help us answer these questions. She’s an organization expert as well as a podcast host, who encourages us to do our best by embracing our natural abilities. We dig into her journey and how she fo…
 
On today’s episode we’re excited to be joined by our attorney, Alex Bruno of the Bruno Group Inc. Alex works with small businesses and entrepreneurs alike to help them set up their own successful ventures by preventing any and all legal obstacles. He guides us through the proper steps and legal processes needed in order to bring our ideas to fruiti…
 
Why are you looking to entrepreneurship? What strengths will you leverage to be successful, and how will you create a strategy when things don’t go as planned? On today’s episode, we focus on how you can move forward in your entrepreneurial journey by bringing you the get-started checklist. We’ll share with you how to decide when to hire and trust …
 
As your business grows and you’re ready to raise your prices, launch a new service, or start a podcast or course, your website needs to reflect the value of what you do. You have the expertise, but you need a website that clearly communicates that to your dream clients. Today I’m going to share why I believe that a simple website is the best choice…
 
According to Arlan Hamilton, the founder and managing partner of Backstage Capital and one of the most accomplished venture capitalists in the world, “striving for perfection in your business can be detrimental”. In this episode, we had the special opportunity to hear this advice directly from the record-breaking Arlan Hamilton herself. Arlan’s com…
 
I’m excited to cover this topic with Mariana because it’s something so many service-based business owners are considering as they plan for business growth. We start by talking about why creating a course from your signature service is beneficial for your business and how to know if a course is right for you. Mariana shares what you need to have rea…
 
We have a big announcement to share! We’re introducing our latest endeavor, Small Business Front, a start-up designed to create community, resources, and tools for the small business owner. Using our new platform, we will bring you various business experts, provide updated resources, and answer your burning questions. The journey is lonely and burn…
 
In this episode, Stephanie helps us to use gifting strategically to create a great client experience. We talk about the key features of great gifts, when you should send them, and how you can create a system to make gifting automatic. She shares how you can use gifting to increase referrals and sales, as well as the people that we should send gifts…
 
I’m excited to cover this topic, not only for podcasters, but for all business owners. Rosa shares the importance of repurposing your content and which types of content you can use for this strategy. She also talks about taking advantage of the new platforms that are becoming popular, mistakes people make when repurposing content, and her favorite …
 
I’m so thrilled to have Nadia back on the show, this time to talk about preparing to hire in your business. We start by covering how you can know it’s the right time to hire and the steps you need to take before bringing someone into your business. Nadia talks about budgeting for future hires and choosing between a contractor and an employee. We al…
 
I’m excited to chat with Amy Eaton today. She explains why the photos we choose to share on Instagram are important for increasing engagement and the types of photos our clients really want to see. We also talk about using Instagram to build relationships and the importance of having a consistent style. Amy shares her recommendations for finding ph…
 
Esai is joining us today to talk about why quiz funnels are such an effective tool for building your email list. She walks us through choosing an idea for your quiz, planning and writing the questions and results, and what comes after someone submits. She also shares he recommendations on quiz software and how to build a quiz that brings the right …
 
I’m so excited to be interviewing Jordan Gill of Systems Saved Me all about getting started with VIP days in your service-based business. Whether you’ve heard of VIP days but don’t know if they are right for you, or you’ve never heard of them at all, this episode is for you. We’re going to be covering exactly what VIP days are, who should consider …
 
Finances are a topic that many entrepreneurs shy away from, even though they know it’s crucial for their business to succeed, which I why I’m so excited to talk with Kenia Newell of Wealth Over Now about creating a financial plan for your business. We talk about prioritizing what’s important in your finances and why you need to have money goals. Ke…
 
I’m excited to cover webinar funnels with Angela today. We start by talking about what an evergreen funnel is and how it works. Angela teaches us why webinar funnels can be so impactful for business owners and what we need to have in place before creating one. She shares the steps we need to take when creating a webinar funnel and her favorite tool…
 
I’m so excited to have Brandi on the podcast today to cover this topic! She shares how business owners and course creators should think about accessibility when it comes to courses and the benefits of having an accessible course for both students and business owners. You’ll learn what you need to include to make video lessons accessible and how to …
 
Allison is sharing the importance of a welcome sequence for your email list and talks through why so many of the email techniques being taught online feel misaligned. She also teaches us to write a welcome sequence that makes people feel at home and builds relationships and how to use email marketing to convert without feeling icky. Allison shares …
 
In today’s episode, I’m talking with Kelli Esquilin about using a CRM to evaluate your client experience. We start by diving into the basics – covering what a CRM is and why every business owner needs one. Kelli shares the features we should look for when choosing a CRM and the ones she regularly recommends. We also discuss how using a CRM will all…
 
Erika is sharing what a brand voice is and why it’s such an important piece of writing your website copy. We also discuss developing your brand voice, including creating a brand alter ego. Erika gives some great examples of how you can use your brand voice on specific pages of your website that can sometimes seem boring and the other unexpected pla…
 
I’m talking with Rhodesia Jackson about making diversity and inclusivity an intentional part of your business. We talk about what being inclusive in business means (and what it doesn’t), why it’s important, and the different groups you should be thinking about. She shares her tips for designing an inclusive website and social media presence and usi…
 
Today I’m talking about designing and implementing an SEO strategy for your website. This solo episode covers creating an SEO strategy, finding the right keywords and phrases, and how to use them to rank for relevant searches. I’m also sharing the best way to write content that is SEO friendly and the ranking factors you need to consider outside of…
 
I’m talking to Ellen Yin of Cubicle to CEO about leveraging the power of hashtags to grow your Instagram. Ellen shares her journey to becoming a business owner and how she’s using her marketing knowledge to help entrepreneurs. We discuss how we should think about hashtags for Instagram and why they can be so effective for people with smaller audien…
 
In this episode, I’m talking with Brittany Dixon about creating a client on-boarding framework. Brittany is going to walk us step-by-step through her R.O.A.D. to Scalability framework and how we can apply it to creating, automating, and maintaining the on-boarding part of our business. We talk about why on-boarding is essential, the processes you n…
 
I am talking with Andréa Jones about creating a social media plan that attracts and converts your dream clients. Today Andréa is going to share with us about the biggest struggle she sees business owners having on social media and the foundation that you need to have in place if you want to bring in clients from your social media platforms. We also…
 
I’m talking with Mai-kee Tsang about pitching the right podcasts and impacting your business growth through visibility. Mai-kee shares with us the importance of creating a sustainable visibility strategy that is authentic to your personality, your values, and your business. We also discuss who could successfully use podcast guesting as a visibility…
 
I'm so excited to announce that I'm (finally) working on Season 3 of Process to Profitability. We wrapped up Season 2 at the end of 2019 with every intention of recording new episodes in 2020, but COVID and a toddler running around threw a wrench in my plans. But Process to Profitablity will finally be coming back later this year! This season will …
 
“I’d say that the most important thing going into 2021 is to try to not be too emotional about the past and remain optimistic about the future because you never know when Rudy Guliani is gonna call and show up in your parking lot.” A call, a deleted tweet, and a press conference changed everything for Four Seasons Total Landscaping. Suddenly the sc…
 
Since the pandemic hit the country in March, over 100,000 restaurants have closed their doors. Lilly Rocha, CEO of the Latino Restaurant Association, recognizes the struggle of restaurant owners and workers and is here to provide resources, advocacy, and education. Today she shares her insights into the culinary industry as well as her newest initi…
 
Small businesses are struggling more than ever. And the time for emergency solutions is over. It is now an inflection point, where these businesses either get through or close down. It is time for survival solutions. Mark Herbert, Vice President of Small Business Majority, is back on the podcast to discuss the priorities, programs, and resources th…
 
In this season 3 premiere episode, Mark Villalovos, marketing guru and Principal of Zenon Consulting, is back on the show! He is here to share his top 5 small business trends for next year. Taking into account the changes brought about by the pandemic, Mark has predicted what small businesses should lean into in order to thrive in 2021. Tune in to …
 
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