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Where is branding headed? How is it changing? Who's making the difference. Joelly Goodson (aka the Branding Badass) is bringing you the world’s most iconic leaders. Follow the personalities, the lessons and the insights. Come to be inspired and changed. Real conversations, valuable tips, incredible stories. Learn how to be a branding badass. Please rate us on Apple Podcasts or whatever platform you use.
 
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show series
 
My guests today are Josh and Rachel Lee, the Founders and co-owners of Standout Authority; a company that helps brands build human connections online. Known as “the Dopamine Dealer of LinkedIn”, Josh spent the last 20 years building 16 businesses and is the author of the book “Balance is Bullshit”. In 2003 he started in online marketing with client…
 
My guest today is Tina Wells; entrepreneur, business strategist, and best-selling author. She is also the founder of RLVNT Media - a multimedia content venture serving entrepreneurs, tweens and culturists with authentic representation. Tina has been recognized by Fast Company's 100 Most Creative People in Business, Essence’s 40 Under 40 and more. A…
 
Today I’m sitting down with the Senior Executive Vice President & Chief Marketing Officer for the National Hockey League, better known as the NHL! Her name is Heidi Browning and she is a passionate pioneer in digital, mobile and social marketing. Heidi is also a sought-after featured speaker at industry conferences, including CES, TEDx Women, Varie…
 
My guest today is Matt Skallerud, the President and Founder of Pink Media; a revolutionary company that specializes in LGBTQ+ online marketing. Back in 1995 when the internet was just in its infancy, Matt launched GayWired.com, which quickly skyrocketed to become one of the top 3 LGBTQ websites worldwide. I invited Matt to be a guest on my show to …
 
The use of tranexamic acid (TXA) has expanded with growing evidence in its use for a variety of clinical situations. However, not all evidence is created equal and not all applications show benefit. In this blog and podcast we discuss the various uses of TXA and the surrounding evidence.
 
My guest today is Pauline Brown, longtime leader in luxury goods and former Chairman of LVMH North America. Pauline is renowned around the globe for acquiring, building, and leading some of the world’s most influential brands. In her groundbreaking book, Aesthetic Intelligence, she shows businesspeople how to harness the power of their own senses t…
 
Today I’m sitting down with a very special guest who is near and dear to my heart. His name is Aiden Lang, and he is a proud member of the LGBTQ+ community. He’s also one of Calgary’s most celebrated drag queens under the age of 18. And most important of all, Aiden is my son. Since the ripe old age of 14, Aiden (aka Crystal Guyser) has been perform…
 
For decades, there has been a major name debate regarding the appropriate title for PAs. However, on May 24, 2021 the American Academy of PAs (AAPA) House of Delegates (HOD) came to a vote. Over 100 possible titles were considered, but ultimately the winning vote was for "physician associate" which has led to a significant amount of discussion. Wha…
 
My guest today is Adam Morgan, the highly respected author of ‘𝗘𝗮𝘁𝗶𝗻𝗴 𝗧𝗵𝗲 𝗕𝗶𝗴 𝗙𝗶𝘀𝗵: 𝗛𝗼𝘄 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝗿 𝗕𝗿𝗮𝗻𝗱𝘀 𝗰𝗮𝗻 𝗰𝗼𝗺𝗽𝗲𝘁𝗲 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝗕𝗿𝗮𝗻𝗱 𝗟𝗲𝗮𝗱𝗲𝗿𝘀’. This International best-seller not only popularized the term ‘challenger brand’, it also outlined a process for doing more with less and its principles have been widely praised and imitated around the world. …
 
My guest today is Chip Walker, the head of strategy and a partner at StrawberryFrog. Chip is recognized for his expertise in brand creation and re-invention, and has led the charge in transforming brands such as Goldman Sachs, Lexus, Bank of America, Jim Beam, and Heineken. He is a frequent speaker at some of the branding world’s major events, incl…
 
Today I’m sitting down with Tom Bassett, the Founder of Bassett & Partners: a brand and design strategy agency in San Francisco. Prior to starting his own agency, Tom was the head of strategic brand planning at Wieden + Kennedy, the ad agency for a little known brand called Nike. He also worked at TBWA Chiat/Day where he helped build the Apple bran…
 
My guest today is Jordan Doucette, Partner & President of No Fixed Address; an award-winning independent ad agency. Jordan’s natural talent for communicating, storytelling and collaborating with others is at the heart of her success. Jordan's work is not only groundbreaking and incredibly brave, but it has been recognized by most major advertising …
 
Today I’m sitting down with a blast from my past – literally! His name is Bob Marier and he is the Principal and Founder of Hired Sobriety - a leading personal recovery services group that offers professional support to addicts and their families. After more than 17 years in long term recovery from alcohol and substance abuse, today Bob is internat…
 
My guest today is Lindsay Stein, the CEO of “Today, I'm Brave”; a global nonprofit focused on unlocking bravery in every child, teen and young adult around the world. Founded 5 years ago by David Angelo - the CEO of David&Goliath, their mission is to empower our youth to overcome their biggest obstacles in the areas of diversity, equity & inclusion…
 
My guest today is Christine Lieu, the founder and President of CL Designs; a design and branding company that helps start-ups and small businesses level up and boost sales. At the ripe old age of 30, Christine was recently named in Yahoo News as one of the Top 10 Graphic Designers to Watch in 2021. She has been nominated for RBC'S Women of Influenc…
 
There are countless guides and references that can be used in emergency medicine. However, some books prove to be better resources than others and it is vital to identify them. In this post, we review one of the books you should seriously consider having if you work in emergency medicine.
 
Today I’m sitting down with Shane Wenzel; the President of Shane Homes - one of the largest and most recognized home builders in Calgary, Canada. Following in his father’s footsteps, Shane joined the family business which seemed only natural since it was named after him. He started off in sales and quickly worked his way up the ranks, becoming the …
 
Last year, the American Heart Association (AHA) provided updates to their basic life support (BLS), advanced cardiac life support (ACLS), and pediatric advanced life support (PALS) programs. Mike Sharma is helping again by reviewing some of the key updates and changes to guidelines. We also provide some additional feedback and information to consid…
 
Today I’m sitting down with Jeremy Miller, a globally recognized branding expert and #1 Globe and Mail Bestselling Author of the books Sticky Branding and Brand New Name. For Jeremy, branding is deeply personal. After watching his family’s business nearly hit rock bottom, he was forced to take a long hard look at the way their company was run. What…
 
My guest today is Jo-Anne Reynolds; the Founder & CEO of Sexy AF. Contrary to what you might think, AF stands for alcohol free and Sexy AF is a 100% alcohol-free company that produces the world’s best tasting, alcohol-free spirits. I invited Jo-Anne to be a guest on my show to learn how this mother of two created a successful, award-winning brand r…
 
Recently there was commentary in a forum that suggested the Pulmonary Embolism Rule-Out Criteria (PERC Rule) was essentially useless for detecting a pulmonary embolism (PE). It started with an anecdote, which is a logical fallacy (post hoc ergo propter hoc) and went wild from there. This led to the realization that many still do not understand how …
 
My guest today is Andy Nairn, one of the founders of Lucky Generals; a creative company for people on a mission. In 2020, Campaign named Andy the "Top Brand Strategist in the UK", for the 3rd time in 10 years. And Business Insider named him one of the "Top 5 Creative People in World Advertising." Recently, Andy launched his first book called “GO LU…
 
Injuries to the spine can occur both in blunt and penetrating trauma. They can also be with or without neurological deficits. For this reason, they should be considered in all patients with multiple injuries. In this podcast, Chip Lange and Mike Sharma review the pearls and pitfalls of this disease process.…
 
Today I have the pleasure of sitting down with Shirley Weir; the Founder of a hugely popular online community with more than 27K members and counting. The name of this community is called Menopause Chicks and Shirley’s mission is to empower women by helping them navigate midlife with the right health information. Shirley speaks regularly at popular…
 
We are able to provide a sneak peak at some updated content with Practical POCUS. Over the last few months, Practical POCUS has been working to improve its content with the plan to help further promote point of care ultrasound (POCUS) to a broader audience. One audience in particular is with EMS. This 10 minute video is an excerpt from the updated …
 
Today I’m sitting down with Martyn Tipping; one of the world’s foremost naming professionals and brand strategist. He’s also a writer and content creator who has overseen high-profile branding projects for clients in all major industries, all over the world. Born and educated in the UK, Martyn moved to New York City where he has worked on some of t…
 
A little while back, we asked for help on getting out more content. David Wright and Kate Randolph answered that call and provided a special podcast on osteogenesis imperfecta. We hope you enjoy this unique podcast and encourage you to reach out if you want to contribute, as well.
 
My guest today is Rosita Hall; one of the top 100 black women to watch in Canada. She is an entrepreneur extraordinaire, speaker, coach & Canadian best-selling author. I’m not exaggerating when I say this woman is a force to be reckoned with! Those who know Rosita best, describe her as the Motivation Sensation with a BIG heart. Rosita is the recipi…
 
Neonatal sepsis can be subtle, especially early on. It can rapidly progress to multisystem organ failure, meningitis, and death. Given the real dangers of neonatal sepsis, we will focus on 10 key points to remember when evaluating for this lurking terror.
 
Today I’m sitting down with Dain Walker, a Brand Strategist and Founder of Victory Front - one of Australia’s fastest growing brand design firms. Dain has worked with countless high-profile, multi-million dollar startups and well-established brands, creating go to market strategies that help them penetrate the market. He's known around the globe fo…
 
Elevated intracranial pressure (ICP) was just discussed in our last podcast on head injuries. However, we briefly mentioned how there is a certain amount of controversy on this subject. This separate podcast is to act as a supplement to the Chapter 6 ATLS podcast on head trauma that was just covered. We find this particularly important given how lo…
 
Today I’m sitting down with a man I’m proud to call “boss”. His name is Mark Freed and he is the President and CEO of Genumark - the largest Canadian-owned distributor of promotional products and corporate apparel in the country. Recently, Genumark was named Top Large Distributor and National Distributor of the Year by the PPPC which is our industr…
 
Today I have the pleasure of sitting down with another one of my siblings. This time it’s my older sister Anna, who is the President and Founder of Anna Goodson Illustration Agency; one of the world’s leading Illustration agencies known for connecting creative thinkers with illustrators and motion graphic artists from around the globe. By championi…
 
We received quite a bit of feedback with the last podcast and requests to discuss specifically the variants and their potential impacts on the current COVID-19 vaccines. It is worth noting that at the time of this publication there is still limited data but we discuss the key concepts and takeaways with the current knowledge we have on the topic.…
 
In this episode I'm sitting down with Chris Kneeland, the Co-founder and CEO of Cult Collective; North America's leading marketing engagement agency. Chris is also the founder of The Gathering - a Forbes top rated business summit and a master class for brand and business leaders looking to reap the benefits of a "cult-like adoration". This celebrat…
 
There have already been many podcasts discussing COVID-19 vaccines, so what makes this one different and worth listening to now? This podcast is more about some of the key highlights and frequent questions asked to help listeners get the right resources and information.
 
My guest today is Lisa Anna Palmer; the Founder and CEO of Light Your Leadership Brand Institute and international best-selling author of Light A Fire In Their Hearts: The Truth About Leadership. With more than 25 years experience, Lisa has coached and facilitated workshops for thousands of executives from all over the world, with a special focus o…
 
We are back at it again with our newest ATLS podcast. This time we are focusing on the abdomen and pelvis which can be host to a wide range of severe pathology. Given its many intricacies, we focused most on the highlights from ATLS Chapter 5 including the key "red text" that it emphasizes.
 
In this episode I’m sitting down with with Kathy Cheng , one of Inc. Magazine’s Top 100 Female Founders of 2020. Kathy is the President and Founder of Redwood Classics. You may not recognize the brand, but chances are you’ve seen or even worn their clothing. Redwood Classic is a leading apparel manufacturer that provides fashion forward, made in Ca…
 
This episode of Branding Matters is a little different. The conversation takes a bit of a detour away from branding and veers into more of a spiritual direction. The reason being is that just over 4 years ago, my guest was given one year to live. But against all odds, this unicorn is still here and living what he describes as “a life with purpose.”…
 
Recently, the Centers for Disease Control (CDC) released updated guidelines for treating gonococcal infections. Given the increase in antibiotic resistance, this provides an important change in the recommended management for not only gonorrhea but also chlamydia.
 
My guest today is David Avrin; the author of the celebrated marketing books: It’s Not Who You Know It’s Who Knows You! And Visibility Marketing! And his latest book: Why Customers Leave (and How to Win Them Back) was named in Forbes as “One of the 7 Business Books Entrepreneurs Need to Read.” A former CEO group leader and executive coach with the w…
 
Matt McGowan is the Director and GM at Snapchat Canada - the world’s most innovative company of 2020 according to Fast Company. Before joining Snapchat in the fall of 2019, Matt was the president of Adestra, a software company he sold to Upland Software in Dec 2018. And prior to that, he held a leadership role at Google where he focused on its expa…
 
Bonnie Rothman is the President and Founder of Company B - a successful New York communications firm that helps brands connect with their customers through compelling story-telling. Company B was built on the promise of pinpointing a brand’s story to shape messaging, execute public relations and social media campaigns, and launch brands with exacti…
 
My guest today is an old friend from my university days, Charles Rosen. Since those crazy days at UWO (University of Western Ontario) Chuck, as we fondly called him, has had an incredibly diverse career…or should I say several careers. From successful lawyer, to movie producer, to starting his own New York ad agency where he worked with some of the…
 
For my first episode I'm sitting down with Scott Goodson; the Founder of StrawberryFrog - the world’s first movement marketing agency dedicated to Cultural Movement Marketing. I've known Scott my entire life as he also happens to be my big brother. And since he was one of the first people I told about this podcast, it's only natural he be my first …
 
Hi I’m Joelly, your Branding Badass. Welcome to my new podcast Branding Matters. I thought I’d take this opportunity to tell you a little bit about myself and why I’m doing this podcast. So, who am I? Well like I said, my name is Joelly and my last name is Goodson. I’m a single mom with 2 amazing teenage boys, and I’ve been in the marketing and bra…
 
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