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ROC in Your Mouth

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ROC in Your Mouth is no ordinary food blog. This isn't a cute diary entry. And where most Rochester sites give you a toothless review, this blog bites hard. We offer hard hitting food and beverage reviews with no-nonsense scores, and an all access podcast that puts you at the heart of the Rochester food scene.
 
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
 
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What is “conation?” According to seasoned marketing and strategy leader Sandeep Dayal, conation is incredibly important in the marketing world. It refers to the desire or will of people to perform an action – it helps marketers assess what causes a customer to opt-in or out of a buying decision. Notes & Resources: https://www.rogerdooley.com/sandee…
 
This is Part 2 of my discussion with JJ Cutaia from Good Luck (and many more places!) and Chef Brian Arliss. Make sure to go listen to Part 1 if you missed it to learn about their new concept called Nebbia. The idea is a space focused around intentionally designed dishes by Brian to go along with pairings from JJ with tons of testing to give their …
 
Businesses today face the challenge of balancing their core values with the realities of the digital age — an age that has customers expect 24/7 access to brands. Surprisingly, the brands that put their customers first have survived even the worst phases of the pandemic, according to best-selling author and returning guest on Brainfluence, John Jan…
 
In this episode of the Food About Town podcast, JJ Cutaia from Good Luck (and many more places!) and Brian Arliss from Rohrbach came to the studio to talk food and drink pairing. JJ and Brian are working on a new concept called Nebbia - a space focused around intentionally designed dishes by Brian to go along with pairings from JJ with tons of test…
 
Dorie Clark joins us today on Brainfluence discuss her new book, The Long Game and to explain why a long-term strategy is essential to help us achieve our goals in life. In this era of instant gratification, it’s hard to wait until a business strategy works or the results of practice start showing results. But, Dorie notes, success is a product of …
 
This is a special cross over episode of The Beer Reviewed Journal and the Food About Town podcast! Now that I am a part of the Lunchador Podcast Network we'll be bringing some of their episodes over to my feed to get you a feel for what is going on. I joined Matt Knotts and McKenneth Blue in the Food About Town Studio to talk through some great bee…
 
One of the most interesting people I've had on Brainfluence is Wired co-founder Kevin Kelly. He's a renowned futurist, a perpetual gadget guru, a serious photographer, and an even more serious traveler. His latest project doesn't fit our usual conversation topics, but, as expected, his insights are fascinating. Book link: https://amzn.to/33rqNzv Sh…
 
In today’s episode, we are joined by Nathalie Nahai, an international speaker, author, and consultant whose work explores the intersection between persuasive technology, ethics, and the psychology behind evolving consumer behaviors. Nathalie talks about the concept in the book Business Unusual, the importance of trust for consumers today, the meani…
 
Cass R. Sunstein is currently the Robert Walmsley University Professor at Harvard. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. In 2018, he received the Holberg Prize from the government of Norway, sometimes described as the equivalent of the Nobel Prize for law and the humanities. I…
 
In this episode, Mitch Gruber from Rochester City Council came over to the studio to chat about his path to working at Food Link, his history with the Rochester Public Market, and his first term on City Council and what he sees coming in his second. We did touch on some current issues going on around Rochester and got his perspective on a wide vari…
 
Food About Town is joining the Lunchador Podcast Network! I am thrilled to be working with the Lunchador team on growing the Food About Town podcast and joining with a group of passionate people making shows they really care about. You'll hear from from some of those voices here on the show and I'll also be sharing some of their episodes as well so…
 
In this episode, Greg Hartt from Stonecrop Farm came over to the studio to chat about farming! Greg Hartt owns and operates Stonecrop Farm with his wife, Jenney. He is a PhD chemist who gave up a career in the lab in lieu of a career in the fields and now spends his days raising happy and healthy pigs on pasture. Their organic pork farm is located …
 
Joining Roger on today’s show is the highly energetic and informative Andrew Davis. Andrew Davis is a best-selling author, keynote speaker, and wealth of knowledge in marketing, public speaking, customer experience, and building a powerful legacy. Not to mention, Davis has also produced for NBC and The Muppets. Throughout this fascinating episode, …
 
On this episode of the Food About Town podcast, Adam Schuman from Skurnik Wines and Spirits came over to the studio to talk about Skurnik, their mentality and portfolio, mezcal nerdery including a tasting, and spirits pairing philosophy. This episode is brought to you by CurAte and our next meal event curated by me on September 15th! Go to CurAteMe…
 
On this episode of the Food About Town podcast, Jennifer Johnson from Misfit Treats and Eats came over to the studio to talk about their journey in veganism, vegan doughnuts and breakfast sandwiches, and the ups and downs of owning your own small business including some challenges she has gone though. Reminder to check out the Rochester Cocktail Re…
 
On this episode of the Food About Town podcast, Chris Clemens from Exploring Upstate and Brian van Etten from Playhouse/Swillburger and Pizza Wizard joined the podcast in the studio to talk about and sample a wide variety of Non Alcoholic (N/A) beverages! Take a look at the picture for all the drinks we tried. Make sure to go vote in the City Newsp…
 
On this episode of the Food About Town podcast, Ian Atwood from Strangebird Brewing joined the podcast in the studio to talk about his path to being in the ROC today and all about Strangebird! This episode is brought to you by CurAte and our next delivery curated by the Rochester Education Foundation on August 18th! Go to CurAteMeals.com to order b…
 
Thomas Zoëga Ramsøy is the CEO and Founder of Neurons Inc, a global leader in applied neuroscience. A neuropsychologist with a Ph.D. in neurobiology and neuroimaging, Thomas has worked with leading universities like Oxford, Cambridge, Stanford, and Harvard, using a combination of psychology and neuroscience to understand what drives our choices and…
 
Juliet Funt is a keynote speaker and advisor to Fortune 500 companies. She’s the founder and CEO of the efficiency firm Juliet Funt Group and an evangelist for expanding the potential of companies by unburdening their talent from busywork. She has also put her insights into a new book, A Minute To Think: Reclaim Creativity, Conquer Busyness, and Do…
 
Gleb Tsipursky is the founder and CEO of Disaster Avoidance Experts. A thought leader in future-proofing and cognitive bias risk management, Gleb joins the show for a second time to share insights from his new book, Returning to the Office and Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage. Lis…
 
Richelle Taylor is a leader in performance improvement and marketing services in North America. She oversees One10’s go-to-market strategy and its Incentives & Recognition business segment, which includes global rewards and technology development for One10’s propriety performance improvement platform, PerformX. In this episode, we talk about the go…
 
Before he became internationally recognized as one of the world’s foremost experts on body language, Joe Navarro was an eight-year-old refugee fleeing communist-controlled Cuba. In America, as a non-English speaker, he survived by observing others, eventually going on to lead a career as an FBI Special Agent studying and applying the science of non…
 
Very few of our guests have a nickname or a tagline, but Jim Morris does: Tagline Jim. He’s worked as a copywriter and creative director at ad agencies like FCB and DDB Worldwide and as a freelance copywriter for 25 years. Jim is responsible for dozens of successful taglines, including We are Flintstones Kids, Ten Million Strong and Growing, the co…
 
On this episode of the Food About Town podcast, Andrew Galarneau from the Buffalo News joined the podcast remotely via Zencastr to talk about restaurant reviewing, diverse cuisines, Buffalo food and much more! This episode is brought to you by CurAte and our next delivery on June 23rd! Go to CurAteMeals.com to order by Tuesday the 22nd to get your …
 
Ron Friedman, Ph.D., is an award-winning psychologist who has served on the faculty of several prestigious colleges in the United States, and has consulted for political leaders, nonprofits, and many of the world’s most recognized brands. Popular accounts of his research have appeared in major newspapers and magazines, such as The New York Times an…
 
Ray Iveson has 30 years of experience developing measurement systems related to product efficacy. The inventor or co-inventor of more than 70 novel and proprietary measurement systems, technical methods, software systems, and consumer perception models, Ray currently serves as Vice President of the Methods and Measurements and Global Quality Assura…
 
Harmeet in the Food About Town Studio On this episode of the Food About Town podcast, Harmeet Kaur from Harmeet’s Eats came over to the studio to talk about local restaurants, diverse cuisines, Tik Tok and making fun of me for using old phraseology! This episode is brought to you by CurAte and our next delivery on June 9th! Go to CurAteMeals.com to…
 
Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Melina obtained her bachelor’s degree in Business Administration: Marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in Behavioral Eco…
 
Paul Zak is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University, as well as founder and Chief Immersion Officer of Immersion Neuroscience. Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Pap…
 
Ximena Vengoechea is a user researcher, writer, and illustrator whose work on personal and professional development has been published in Inc., The Washington Post, Newsweek, and Huffington Post. She is a contributor at Fast Company and The Muse, and is best known for her project The Life Audit. An experienced manager, mentor, and researcher in the…
 
Howard Tiersky is a successful entrepreneur who has been named by IDG as one of the 10 Digital Transformation Influencers to Follow Today and by Enterprise Management 360° as “One of the Top 10 Digital Transformation Influencers That Will Change Your World.” He is the author of the WSJ best-selling book Winning Digital Customers: The Antidote to Ir…
 
Dr. Robert Cialdini is known as the foundational expert in the science of influence. His Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence. He is a New York Times, Wall Street Journal, and USA Today bestselling author, with over five million copies sold in 44 different langu…
 
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