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The Digital Marketing Scoop featuring Mark Flavin from CLIQ.ie brings you the latest digital marketing news & tips you can use to help grow your business. Each week we aim to deliver actionable tips you can use in your business, interview interesting people who can add value, provoke thought or educate on different topics related to marketing & technology.Topics include, Google ads, Facebook Ads, Search Engine Optimisation, Content Marketing, Split Testing, Social Media Marketing & so much m ...
 
Are you a beginner in Digital Marketing? Do you want to drive Google traffic to your website? Expand your reach on social media? Grow your email marketing list? Or start some paid adverts on the internet? Finally a digital marketing podcast that isn't for digital marketing experts!!! Getting to grip with digital marketing is hard and it's made even more difficult when all of the information and advice out there is for professionals and experts. The Digital Marketing Punkcast is a digital mar ...
 
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show series
 
This week on The Digital Marketing Scoop, we are talking with Ryan Clarke who is the Digital Marketing Manager at STATSports. During the Euro 2020 tournament, STATSports had a viral moment when Ukranian forward Artem Dovbyk whipped off his jersey to reveal that he was wearing a STATSports product underneath. During this episode we talk to Ryan abou…
 
Do you have a personal brand? Are you struggling to build great partnerships and relationships with companies that you admire and want to work with? This week on The Digital Marketing Scoop, Mark is sitting down with Sian Horn in the third and final part of a three part series on how to build a personal brand. In this episode we discuss how to leve…
 
Ever wondered how you can build a personal brand? With so many platforms available it can seem kind of daunting to even start! This week on The Digital Marketing Scoop, Mark is sitting down with Sian Horn in the second part of a three part series on how to build a personal brand. In this episode we discuss how to start building your personal brand …
 
Ever wondered what's the difference between a business brand and a personal brand? How do you choose whether to build a personal or business brand? Which one is right for you.....? This week on the Digital Marketing Scoop Mark is sitting down with Sian Horn in the first of a three part series on how to build a personal brand. In this episode we def…
 
Ever thought about how Whiskey & Crypto might mix? This week we are joined by Ernest Cantillon of DramEx who gives us an inside look into his platform for tokenized whiskey. Ernest discusses his background in the hospitality industry & how it has led to him starting DramEx with the goal of becoming a decentralised marketplace that allows the global…
 
On this week’s episode of The Digital Marketing Scoop, we’re talking about the 3 T’s of increasing leads and sales for your business. Follow CLIQ on: Facebook https://www.facebook.com/cliqmediaandmarketing Instagram https://www.instagram.com/cliq.ie Twitter https://twitter.com/Cliq_ie Linkedin https://ie.linkedin.com/company/cliq-media-&-marketing …
 
On this week’s episode of The Digital Marketing Scoop, we’re sharing 3 ways to help you to manage your business (or your marketing projects) more efficiently. Here are some of the tools Mark Mentioned in the Podcast: Asana https://app.asana.com/ Trello https://trello.com/en Teamwork https://www.teamwork.com/ Zapier https://zapier.com/ Docusign http…
 
On this week’s episode of The Digital Marketing Scoop, Mark talks about ways you can use your Google Ads data to help your SEO. Follow CLIQ on: Facebook https://www.facebook.com/cliqmediaandmarketing Instagram https://www.instagram.com/cliq.ie Twitter https://twitter.com/Cliq_ie Linkedin https://ie.linkedin.com/company/cliq-media-&-marketing YouTub…
 
On this episode of The Digital Marketing Scoop, Mark sits down with Greg Marah of Douglas Forest and Garden (https://www.dfg.ie) to discuss how CLIQ (https://www.cliq.ie) have helped them grow the business’ sales revenue 5x and online sales over 50x. Follow CLIQ on: Facebook https://www.facebook.com/cliqmediaandmarketing Instagram https://www.insta…
 
This week on the Digital Marketing Scoop we're discussing Business to Business Marketing & Lead Generation with Micheál McGrath from Poppulo This week's episode of The Digital Marketing Scoop is brought to you by the team at www.CLIQ.ie. Follow us on Instagram at https://www.instagram.com/cliq.ie/ or subscribe on youtube at: https://www.youtube.com…
 
This week on the Digital Marketing Scoop we're explaining how to use your old video content to help improve your organic rankings in Google. This week's episode of The Digital Marketing Scoop is brought to you by the team at www.CLIQ.ie. Follow us on Instagram at https://www.instagram.com/cliq.ie/ or subscribe on youtube at: https://www.youtube.com…
 
This week on the Digital Marketing Scoop we're sharing how to increase your leads & sales without spending a cent! Tune in to find out more. This week's episode of The Digital Marketing Scoop is brought to you by the team at www.CLIQ.ie. Follow us on Instagram at https://www.instagram.com/cliq.ie/ or subscribe on youtube at https://www.youtube.com/…
 
This week on the Digital Marketing Scoop we give you 3 Ways To Increase Your Wordpress Websites Ranking On Google. Tune in to find out our tips! This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing.…
 
This week on The Digital Marketing Scoop Podcast Mark will speak about different ways to reduce Google Ad Costs & increase the return on Google Ad spend. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing.…
 
This week on The Digital Marketing Scoop we talk through some of our core tools for running successful marketing campaigns. Let us know what are your favourite tools! This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & …
 
We celebrated our 100th episode in style by inviting some of our most popular guests back to speak with us on an Instagram Live! We were joined by Kim O Mahony who gave a great insight into brand strategy and messaging in the current climate. We were then joined by previous podcast host Jen Bryan who updated us on what she has been up to since the …
 
This week on The Digital Marketing Scoop we talk with Denis Cronin from Connolly Motor Group. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing.By Cliq Media and Marketing
 
This week on The Digital Marketing Scoop we talk you through a comprehensive Facebook Ads Advanced Targeting Strategy. Broadly speaking targeting can be split into two categories. People who are unfamiliar with your business People who are familiar with your business. Unfamiliar with your business: (brand awareness) Facebook allows you to target pe…
 
This week on the Digital Marketing Scoop we speak with Marketing Manager Jennifer Lyons from EZ Living Interiors on the importance of a good social media presence & how to use influencers for different types of campaigns. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips fol…
 
This week on the Digital Marketing Scoop, we give you some basic tips and ideas to help improve your SEO to rank higher on Google. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing.…
 
This week on The Digital Marketing Scoop Podcast we speak to Nathan & Darragh about how they market their start-up company Yooni and the challenges they face. We discuss their strategies for getting in front of the different stakeholders for their business from young teens to education bodies. You can connect with Yooni on Instagram - https://www.i…
 
This week on the Digital Marketing Scoop we speak to local expert David Doyle all about how you can grow your local business and boost your organic reach on social. David has worked with two fantastic local brands and has been instrumental in growing the business through organic social. You can connect with David on any of his social handles: Linke…
 
This week on the Digital Marketing Scoop podcast Mark & Pamela have a look at some of their favourite Super Bowl Ads from 2021! Check out our YouTube Channel too to watch the ads with us! https://www.youtube.com/channel/UC1PmmAJcTTQ-XWDfTyzbiwg This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For …
 
This week on The Digital Marketing Scoop podcast we give pointers on what to be looking at in your Google Analytics to better understand your customers. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing.…
 
This week on the Digital Marketing Scoop we give you 3 tips for increasing sales on your e-commerce website. We talk you through implementing cross-selling on your products to increase value per cart. We also give some great advice on product headlines, descriptions, images and videos. Tune in to find out our third tip! This episode of the Digital …
 
This week on the Digital Marketing Scoop, we give you some factors to look out for on your website and improvements you can make to be in line with Google's Latest Algorithm Update. Read the full details of the update here: https://developers.google.com/search/blog/2020/05/evaluating-page-experience This episode of the Digital Marketing Scoop is br…
 
This week on the Digital Marketing Scoop we chat to Jack Gaisford from V Twenty One about how video marketing has shifted this past year. 🎥 From platforms, to content, to frequency - this episode is JAM PACKED with info and ideas. You can connect with Jack on LinkedIn here: https://www.linkedin.com/in/jackgaisford/ or visit his website https://www.…
 
This week on The Digital Marketing Scoop we thought it would be best to kick start the new year with a guide to building a brand awareness campaign. Currently, Ireland is back in Level 5 lockdown so a lot of businesses are once again closed. This episode will help those businesses in building that awareness for your brand and creating relationships…
 
This week on The Digital Marketing Scoop, we have a look at 2020 and what exciting things were happening in digital marketing over the months. The year 2020 saw a year of innovation and adaptation from companies and technologies. What a year to remember! We wish you all a happy New Year. This episode of the Digital Marketing Scoop is brought to you…
 
This week on The Digital Marketing Scoop we discuss last year's marketing predictions and make our predictions for 2021! This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing.…
 
This week on the Digital Marketing Scoop we talk to Rachael Victoria from Creators.ie We discuss the steps brands should take to hire a content creator. Rachael talks us through what brands need to take into consideration when choosing a content creator. On the opposite side, Rachael gives advice to content creators on how to get started and how to…
 
This week on The Digital Marketing Scoop we're talking with James Jeffrey Digital Marketing Manager & Photographer at the Emporium Group. We talk to James all about the creative and quirky campaigns he has come up with for the restaurants and bars within the Emporium Group and how he manages the different personas of each location. You can connect …
 
This week on The Digital Marketing Scoop we interview branding expert Virginia Foley. Diving into brand colours, a brands mission and vision, brand storytelling, brand strategy and much more. Virginia Foley is the creator and founder of Up She Rises. Virginia is driven to help other women to gain the confidence they might be lacking to succeed and …
 
This week on The Digital Marketing Scoop Mark and Pamela go through each stage of setting up a campaign in Facebook Ads Manager and their top tips on things you should look out for and utilise. We also talk about the newest Instagram Feature - Guides and how they could be used for different brands and pages. This episode of the Digital Marketing Sc…
 
This week on The Digital Marketing Scoop we talk to Ciara Lynch from Socially Ciara all about the Instagram Algorithm. Tune in to get top tips on how to grow your following on Instagram and learn more creating an Instagram strategy. We discuss the importance of aesthetics vs valuable content and much more, all on this weeks episode. To connect with…
 
This week on The Digital Marketing Scoop we speak to Gearoid Buckley, Group Marketing Manager at LinkedIn. We discuss everything from organic reach to LinkedIn ads as well as the evolution of LinkedIn's strategy over the years. Some great insights from Gearoid on how we should be using LinkedIn ads for businesses and much more! You can find Gearoid…
 
This week on The Digital Marketing Scoop Mark & Pamela go through how to build a digital marketing strategy for your brand. For consumer & market research our top sites are linked below as mentioned in this episode. https://www.facebook.com/ads/audience-insights/people https://trends.google.com/trends https://www.thinkwithgoogle.com/ This episode o…
 
This week on The Digital Marketing Scoop Mark & Pamela discuss how to set up Google Shopping and use it to increase your e-commerce sales. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing.…
 
We kept the cameras and audio rolling after finishing up the podcast last week with guest expert Neal Schaffer & it ended up being such an interesting chat we just had to share it with you all. You can connect with Neal on his website https://nealschaffer.com/ or socials; Twitter; @NealSchaffer LinkedIn; Neal 🎙 Schaffer Instagram; @nealschaffer Thi…
 
This week on The Digital Marketing Scoop Mark & Pamela are joined by Neal Schaffer. Neal Schaffer is a leader in helping educate executives and professionals on social media as well as in implementing successful social media strategies for businesses. CEO of the social media agency PDCA Social, social media educator at Rutgers University and the Ir…
 
This week on The Digital Marketing Scoop we discuss if your brand should start a podcast. Mark & Pamela discuss the benefits of having one and how it's helped Cliq's business. A great discussion this week & the announcement of our next guest. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For mo…
 
This week on the Digital Marketing Scoop we're joined by video expert, mentor and trainer Niamh MacAuley to talk all about video confidence & promotional videos. Niamh gives her advice on appearing on camera, video storyboarding and video tips and tricks. You can find Niamh at https://www.linkedin.com/in/niamhmacauley/ or visit https://www.purpledo…
 
This week on the Digital Marketing Scoop Mark & Pamela give you the benefits of having a YouTube channel for your business. Listen out for content ideas and channel must-haves in this episode. This episode also covers the benefits of having a YouTube channel in order to be found on Google search as well as that we cover YouTube advertising and how …
 
This week on The Digital Marketing Scoop we welcome David Petherick of The Doctor is In to the podcast. David is an expert in writing LinkedIn profiles, working with both individuals and organizations worldwide to make them more visible, legible and credible. David is renowned for performing surgeries on LinkedIn profiles, and has been doing so sin…
 
This week on The Digital Marketing Scoop, Mark & Pamela discuss 7 tools that are useful for every Digital Marketers day to day. The tools are linked below. 1. https://business.facebook.com/creatorstudio/ 2. https://elements.envato.com/ & https://placeit.net/ 3. https://unbounce.com/ 4. https://tagmanager.google.com 5. https://www.teamviewer.com/en/…
 
This week on the Digital Marketing Scoop Mark & Pamela share 3 simple yet astronomically effective tips on how to improve your Google Ads Results. 1. Match Types & Keywords 2. Keywords matching your Ad Headlines 3. Landing Pages This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing t…
 
This week on the #DigitalMarketingScoop Mark and Pamela are talking about #GoogleShopLoop What is it? Why Google is doing it and how it can help your business. If you are in the beauty industry this episode will be of particular interest to you!! If you want to know more about Google Shop Loop check out https://blog.google/technology/area-120/shopl…
 
This week on the Digital Marketing Scoop Mark & Pamela talk about why businesses need to be creating content and the value that it holds. Discussing the latest trends in content, types of content that you can start to create for your own brand, and examples of pieces of content that can drive conversions. This episode of the Digital Marketing Scoop…
 
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