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This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.
 
No matter where we've been, or where we're headed, we all have A Story To Tell. Tune in to new episodes every Tuesday as Bradley Ellis (Founder of Boston-based marketing agency, Breakthrough) and Paul Zychowics (Senior Technical Account Manager at IBM and Elite Triathlete) engage in conversation with entrepreneurs and creators from all walks of life. They explore compelling stories and unique perspectives with the goal of inspiring change. Catch the full video podcast on YouTube, and follow ...
 
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Welcome to Episode 62. Usually, I have podcast guests but thought I'd do a quick episode to share with you some best practice tips if you're in the account management role and you're looking to do a bit of relationship risk management. I believe there are a few 'red flag moments' that every agency account manager needs to be aware of, and look out …
 
Welcome to Episode 61. Today's episode is about people and culture in a creative agency. It's particularly relevant if you're an independent agency owner because my expert guest, Sarah Brewster, Managing Director of Fresh Seed talks to me about why attracting and retaining staff is the biggest challenge in the industry at the moment. She shares: - …
 
In episode 15 I'm joined by multiple Loerie award winning Account Manager, Asbo Ofori-Amanfo! We chat about her upbringing, finding the right fit at Uni, the ups and downs of an account manager and more! Watch the interview here: https://www.youtube.com/channel/UCJD0SMhINQJta6lovAl988QBy Phike Mokuene
 
Welcome to Episode 60. The most downloaded podcast episode to date is still my first chat with Kate Whittaker, a marketer of 30 years who shared insight into what it's like being a client, and what clients want most from their agencies. If you haven't listened to that one already, I'd recommend you go back and have a listen (Episode 1) In this epis…
 
Welcome to Episode 59. My guest for this episode is Peg Dougherty Marcus, Co-Founder of the Healthcare Businesswomen's Association (HBA). Peg is, quite frankly, one of the most inspiring women I've met in a long time. She started her career in a healthcare communications agency and she was just 23. In this chat, we talk about why and how she starte…
 
Welcome to Episode 58. This episode is for you if you're wondering how an Account Director in an international network agency operates, and how they lead a team. Faizan Ali is an account director at VMLY&R, and he shares with me: - what makes a successful agency account manager - what each level of account management should do (account exec, accoun…
 
Welcome to Episode 57. What's the metaverse? How is it different to Web 3? What do agencies need to pay attention to? I chat to agency owner Ben Fryer from Diverse Interactive who has been helping his clients create virtual experiences for years. He gives us his take on the Metaverse and the opportunities for agencies of all disciplines.…
 
In ep14 of #FATZ we're joined by a relatively young MD with a wealth of knowledge in advertising and a knack for finding insights linked to the youth market. Ally tells us about finding his love for ads at a young age, key lessons he's learnt, the state of SA advertising & more! Watch the full interview on YouTube: https://youtu.be/DnF0qB6DO9Q…
 
Welcome to Episode 56. I chatted to the author of 'The Art of Client Service', the legend that is Robert Solomon. If you haven't listened to his previous episode, number 46, I'd highly recommend you go back and have a listen because we talked about so many things relating to the account management role, including: - why there are fewer account mana…
 
This episode is going to be particularly useful for you if you are managing your agency team remotely and want some tips and ideas for how to keep the team engaged. Today's guests Fiona Edwards and Katie Langdon have been running their very successful healthcare communications agency, Skin and Blister, remotely years before it became something we w…
 
Welcome to Episode 54. I spoke to Jessica Bowler and Iris Gatzweiler, two senior procurement clients who shared some insights into the pitching process. It's particularly useful for you if you want to know why clients typically pitch out for business, procurement’s role in the whole pitching process, how the brief is developed and some insight into…
 
Welcome to Episode 53. On today's episode we talk about making client relationships more profitable. Business growth consultant, Chris Merrington, shares some golden nuggets of advice about how agencies can be more commercially savvy. We covered so many different areas including: What clients really value and how to talk the client language Why you…
 
Welcome to episode 52. Today we're taking a deep dive into the power of words with linguist Eloise Leeson. Eloise works as a freelance communications consultant and copywriter for both agencies and brands and I think you'll find this interesting whether you're thinking about copy in the context of your client's business or your agency's business. S…
 
Welcome to Episode 51. This chat is going to be particularly interesting for you if you're curious where agencies will be headed in the next 10 years. From everything I've researched over the last couple of months, the biggest change coming for agencies in the next decade is web3. Web3 is the next evolution of the Internet. And here to enlighten us…
 
In episode 12 we're joined by Founder of Color Space and commercial photographer, Cyril Zuma. We talk about his time as an agency account manager, picking up a camera for the first time, the need for (relatable) stock photography in Africa, his mission for Color Space and more!By Phike Mokuene
 
Welcome to Episode 50. This milestone episode is with Tom Ollerton, Founder of Automated Creative. If you're interested in seeing how artificial intelligence is being used by agencies right now, with some of the world's biggest client brands, to improve advertising performance, I think you're going to love this episode. If you're an account manager…
 
Today's episode will be particularly beneficial for you if you're an agency owner looking to grow. I chat to ‘Agencynomics’ co-author, Peter Hoole, about some common challenges faced by agency owners today, when it comes to business growth. We also talk about: · the importance of looking at your team's skill set to make sure everyone's sitting in t…
 
Welcome to Episode 48. This episode is for you if you want to use LinkedIn in more effectively to grow your business, or to help your account management career. James Potter enlightens me on so many things I didn't realise about LinkedIn. We talk about: why it's useful to know who could be looking at your profile what typically holds business leade…
 
In episode 11 I'm joined by Veli Ngubane, Co-Founder & CCO of Avatar, the biggest independently owned, 100% black owned advertising agency in South Africa! 🚀 We chat about his upbringing, selling the house he lived in to fund the beginning of Avatar, chasing the legacy not the money, building an African advertising network, sacrifices made as a bus…
 
Welcome to Episode 47. Have you ever wondered why sometimes you're just in flow at work? You're doing something you love, time seems to just stand still. And you feel like you could do this task for ages. And sometimes you're doing tasks that feel heavy, hard, difficult. And you look at someone else doing it and then think, why did why does that co…
 
Welcome to Episode 46, with Robert Solomon. He's the author of the must read book for anyone in agency account management, 'The Art of Client Service'. In this chat, we talked about: - why there are fewer account managers doing more with much less experience - why some people believe the account manager role is becoming extinct and what we both thi…
 
In episode 10 I'm joined by the #1 ranked Writer and winner of the Loeries Young Creatives Award for 2020, Tshepo Tumahole! We delve into his upbringing in the Vaal, his influences, winning a bursary to study at the AAA School of Advertising, process of creating the new Chicken Licken ad with featuring David Hasselhoff (and Kitt), his plan to win a…
 
Welcome to Episode 45. Today's chat with Richard Long, Director of Strategy & Communications at earthware will be particularly interesting for you if you're curious to understand how management consultancies operate versus agencies, and why they could potentially be posing a threat to your agency business. This is going to be particularly relevant …
 
Welcome to Episode 44. In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key a…
 
Transcript: Jenny 00:03 Today, I'm delighted to introduce Nina Whittaker to the show. She's the Client Services Director for Stratton Craig and Stratton Craig is a copywriting, copywriting and content agency. And I had the pleasure of working with Nina and her team pretty recently. And I was particularly struck a by Nina's leadership style, and als…
 
In episode 9 of the #FromAdtoZPodcast I’m joined by Donovan Goliath, one of SA’s top stand up comedy acts who started out as an agency Art Director. We talk about growing up eMthata, choosing a creative career, winning a Loerie + presenting the show in the same year, the lockdown theme ads that shook the nation & more! Please remember to Like/Follo…
 
Welcome to Episode 42. The first ever episode of this podcast went live on August the fifth 2020. So one year on almost to the day, and I'm reflecting on the privilege I've had of interviewing some of the most interesting and experienced people in the creative agency world. My goal as always, for you is to come away with helpful tips, ideas, golden…
 
Transcript: Jenny 00:02 So on today's episode, I'm really thrilled to have Phil Cookson with me. Phil is director of Creative Resource. He's also the cofounder of School of Thought, a not for profit organisation with the objective of helping to develop the creative sector in the north of England. So I'd love to dive into that bit, Phil, later. And …
 
In episode 8 I'm joined by Katlego Baaitse! A year into his Director career working with Spitfire.tv he is already listed ninth on the Loeries list of Top Twenty Directors for 2020! Join me as we learn about his upbringing, natural progression from Graphic Design to Directing, staying audacious, fatherhood, Loerie rankings & more! 🎥🎬 Stream the pod…
 
Useful Resources: Zoe's Substack "Musings of a wandering mind" where you can read all her latest posts on fandoms and her piece on misogyny in the ad industry "Mad Men Furious Women". Coverage of Zoe's misogyny article: The Guardian The Independent YouTuber (mentioned during the podcast): Xanadu LinkedIn profile for YouTuber Cory Strassburger: http…
 
Transcript: In this episode, I'm going to share with you three key steps to leading a client meeting. One of the many roles of an account manager is to lead meetings where you may have several clients involved, and also several members of the agency team. So this might be a presentation of your new ideas, or it could be campaign results, or even yo…
 
Transcript: Jenny 00:00 So I want to move on to the next theme, if that's okay, which particularly stood out for me, is all about the question around 'Are you sharing learnings from other clients?' So can you tell me the background to this question and some of your recommendations? Carey 00:15 Yeah. I mean, it's fascinating. Whenever there's uncert…
 
In episode 7 I'm joined by Zia Van Lux, mixed media artist and Creative Director at Mark 1 Media. From growing up in hotels, to agencies creating safe spaces, travel & agency experience in Hungary, the difference between art & creative direction and sharing what she thinks the youth of SA is fighting for in 2021, we discuss it all!. Join us this We…
 
Transcript: Jenny 00:03 So I'm absolutely thrilled to have Simon and Carey back from Relationship Audits. As many of the listeners are probably aware, as are the participants on my programmes, I'm a huge fan of relationship audits and what they've done. What they did for me when I was working at publicists, which was to come in, audit a relationshi…
 
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