show episodes
 
In this new podcast, AdExchanger editors, hosted by managing editor Ryan Joe, will drill into the week's most urgent headlines. The team will get listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.
 
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show series
 
Jerry Daykin is the Senior Media Director for EMEA and LatAm at GSK, where he looks after brands that help consumers live slightly better and healthier lives. After a roller coaster year during he COVID pandemic, Jerry has discovered more than ever the importance of staying active deliberately. One of his new behaviours is hopping on his Peloton bi…
 
David Byrne is the Brand Marketing Lead at Aviva, where he is responsible for above the line campaigns. In his career, he's worked for the likes of Diageo, BT, the BBC, start-ups and his own photography studio. David's Shiny New Object is Non Fungible Tokens aka NFTs, for their ability to keep you learning and refreshing the brain, and thus markete…
 
Bringing together all Havas creative agencies under one umbrella, Paul Ward works to make great ideas happen creatively, efficiently and effectively. His Shiny New Object is leveraging the village: identifying and using each individual's specific skills across all the various Havas brands, to get the best results for clients. In a data-driven world…
 
How do email-based IDs, the Privacy Sandbox and first-party data rank in terms of privacy? And which cookie alternatives are attracting marketer test budgets? Listen to the highlights of AdExchanger’s latest research report on identity. In the second half, we talk through the Flashtalking-Mediaocean deal, as ad tech becomes a field of unicorns.…
 
Seb talks about balancing curiosity in new marketing tech whilst honing the skill of being a marketer. He tells us how we should stay focussed on the big picture and how Unilever employs a 80/15/5 model when it comes to Shiny New Objects. The discussion looks in detail at the world of D2C and how brands can win or get started in this space.…
 
The Trade Desk made waves this week with the launch of its new DSP dashboard, called Solimar, and a venture capital arm. The company’s first investment is in Chalice Custom Algorithms. And we examine where all the supply of programmatic CTV ads are coming from, when so much of the content is ad-free or locked behind walled gardens. AdExchanger is j…
 
In our latest podcast episode, we meet Reckitt's Cicero Hennemann. As the company's Marketing Technology Lead for Western Europe, Cicero focuses on the benefits of technology and how it can drive effective marketing and results. However, he warns about not doing tech for tech's sake! Cicero's Shiny New Object is mobile - maybe not so new, but defin…
 
In our latest podcast episode, we interview Adam Palmer, the Director of Creative Production Ops at GoDaddy. Having worked at Viacom for MTV and VH1, Adam has a lot of experience being creative and working to challenge the status quo. He believes in always changing and evolving the way things are done. This is why his Shiny New Object is Loom - the…
 
Experian Marketing Services North America's VP for Strategy & Partnerships, Aimee Irwin works with brands to help them leverage technology to better enable their marketing efforts. In our latest episode, she talks about her Shiny New Object: the future state of identity in the marketing landscape. How can brands leverage multiple consumer identitie…
 
On the latest episode of the Shiny New Object podcast, we speak to Shruti Samant, who is Digital Marketing Specialist at Procter & Gamble Health. Shruti's career has come together as a result of following her passion and combining her love of art with technology and engineering. She finds this to have prepared her the best for creating content, whi…
 
Ad agencies are pulling data from warehousing and fulfillment companies to support more dynamic ads (featuring products in stock and easy to ship). We dissect this trend, as well as Google’s agreement to let the CMA sign off on its decision to remove cookies from Chrome. The arrangement sets a precedent for the future of regulation.…
 
This week on the podcast, we cover Benni Lickfett's career from day 1 at a start-up to Global Head of Digital Innovation at Diageo. Benni's top marketing tips include focusing on the essentials, taking a look at the big picture and having empathy in advertising. His Shiny New Object is the unfulfilled promise of crowd wisdom and crowdsourcing. List…
 
When it comes to branding, perception is reality according to our latest guest, Falak Jalil. We're also talking about the future of marketing and how brands can stay locally relevant to boost their customer engagement. Listen to Falak's top marketing tips, her favourite books and her advice for brands to get closer to customers in this latest episo…
 
The architect of Methbot was found guilty in a New York court last week. In this episode, we dive into the most intriguing details of the case – and what it means for the rest of the programmatic advertising industry as it continues to fight the good (and ongoing) fight against the scourge of ad fraud. We also talk about Tapad pulling out of Europe…
 
Audio content is seeing a renaissance, from using smart speakers and sound sanctuaries to help us sleep better or keep noise out, to creating unique and engaging podcast content that influences consumers’ attitudes towards brands on a regular basis. This is fuelling a change from interruptive advertising to immersive experiences, and it’s the subje…
 
How much of our daily activity and current goals are dictated by assumptions we’ve simply inherited or bought into? Do we need to all go to uni, get office jobs, be promoted, have a family etc.? Or can we challenge some - or several - of these societal and professional assumptions? Our guest on this week’s SNO, Tom Goodwin, Co-founder of ALL WE HAV…
 
Big Tech is fending off antitrust and monopoly accusations left and right. This week, we discuss Epic’s lawsuit against Apple. There’s also a larger narrative against Big Tech that’s taking hold, which we discuss, including what soon-to-be-confirmed FTC commissioner Lina Khan has already said publicly that alludes to this case.…
 
We’ve heard about augmented reality and virtual reality, but what’s the next step in marketing communications? Jordan McDowell, Lead Communications Planning & Media Optimisation Manager for the Co-op, talks to us about extended reality in the latest episode of the Shiny New Object podcast. The “X” in “XR” stands for what we don’t know yet, as techn…
 
As more ex-agency marketers work in-house and brands become more assertive in how they approach their marketing plans, what’s the future of marketing agencies? Should they niche down into highly-specialised offerings or should they approach a consultative selling strategy? Quinn O’Brien, Vice President, Global Marketing at Lenovo, discusses the cha…
 
If lockdowns around the world have brought us one good thing, it’s the benefit of limitless collaboration as workers at all levels of organisations and from offices worldwide have been able to engage in virtual collaboration more than ever. Moreover, working remotely means that teams can literally work around the clock, as collaborators in a differ…
 
As Digital Transformation Leader for Consumer / Healthcare / Pharma at Sanofi, Caitlyn Nguyen oversees the whole APAC market as well as China, Eurasia, the Middle East and Africa, using “everything digital” to bring value in marketing and sales while catering to customers’ needs. Her Shiny New Object is the future of connections in the time of Covi…
 
Working through the pandemic and experiencing challenges in a different way as brands and as people, we’ve become more open to the concept of vulnerability and to communicating our struggles. According to Michelle Webb, Commercial Director at the NFL, this is a valuable change in the way brands communicate with people and in the way we present ours…
 
Our latest guest on the podcast is Paul Szumilewicz, Head of Agile, Global Marketing at HSBC. His Shiny New Object is diversity and he talks to us about how he’s changed his mentoring habits to ensure he speaks to people who are not a “mirror image” of himself on a regular basis.
 
A sincere thank you to everyone who has listened and subscribed to the podcast this year. We're taking a short break, so there'll be no new episodes for the next few weeks. Don't fear though, behind-the-scenes we're lining up many more inspiring and insightful guests to answer the ultimate question: "What's the wrong you want to right?" See you soo…
 
Private equity firm Apollo Global Management’s $5 billion acquisition of Verizon Media from Verizon is evidence that telcos, ad tech and media wasn’t the delicious cocktail that was promised. The team dives into why. Also in this episode: the CTV gold rush and observations from the frontlines of the NewFronts. (It’s all about streaming, baby.)…
 
When Google launched the Google Glass a few years ago, augmented reality glasses didn’t catch on in the B2C market. However, there could be a rich future for them in B2B, according to Monika Schulze, Head of Customer & Innovation Management at Zurich Insurance. On the latest episode of the podcast, Monika tells us why her Shiny New Object is AR gla…
 
Do you ever feel that brands are following a script that was laid out a couple of years ago and just rolling it out now? Adapting to our current reality and developing a more meaningful connection with consumers in the present situation are elements that, according to our guest on this week’s podcast, are missing from a lot of today’s ads. Atilla C…
 
Lauren Currie OBE is on a mission to help women overcome the systemic challenges they face. Through UPFRONT, she plans to change confidence for over a million women in the next 3 years. We cover a lot of ground in this episode, from measuring success to understanding imposter syndrome, as well as touching on how we should process the infamous Basec…
 
Talking to Oatly’s Creative Director, Michael Lee, is an exercise in thinking differently about marketing and the organisation of a marketing department. His Shiny New Object is very particular: inmates running the asylum, i.e. a marketing team that has full creative control and follows its own instincts.…
 
When Pandora was faced with closing stores nationwide during the lockdowns related to Covid-19, it looked like a large number of customers who normally shop in-store would be lost during Q4 of 2020. However, resorting to augmented reality has helped them overcome this obstacle and actually convert more customers than before. Our guest on the podcas…
 
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