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Learn from and get inspired by women entrepreneurs killing it with their product businesses. Hosted by Nicole de Larzac, product development and marketing coach and mom of 3, Nicole interviews female product-preneurs and experts and shares the latest trends, proven strategies and inside secrets of the product world – all designed to give you greater confidence to create your own success through a product venture!
 
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show series
 
Marketing Strategies Revealed in this Episode: What is press release marketing How you write a press release for marketing purposes What tools can be used for this press release marketing strategy The Do’s and Don'ts for press release marketing Businesses that have been successful with press release marketing…
 
We have got an exciting show today where we are going to dive deep into how changing the way we think can have a massive impact on our life and business. You know how when you’re in the corn maze and you’re not sure if you should go left or right? But, when you step on a ladder suddenly the maze is no longer a mystery? That’s what our guest, Jarrod…
 
SEO is a mystery to many entrepreneurs. Lots of business owners talk about social media and paid ads but not about Search engine optimization. But did you know that if you do it properly, you can rank on the first pages of Google searches and get free leads? Do I have your attention now? In this episode, we speak with SEO expert Jessica Morrison wh…
 
Have you thought about expanding your business to Amazon but you’re not sure if it’s right for you? Listen up because in this week’s episode, we speak with Amazon expert, Verity Sewell, who’s going to answer all of your questions. Verity is the founder of Smart Little Space. She works with Product Brand Owners to help them set up and launch their b…
 
Marketing Strategies Revealed in this Episode: What is AI-Powered messaging How AI-Powered messaging along with top customer care helps bring new customers and retain current ones Tools and resources that help an ecommerce business generate and manage AI-Powered messaging Examples of businesses that have successfully set up and managed AI-Powered m…
 
Launching and growing a product business can be really intimidating, so it’s my aim to make it more accessible to everyone. I was recently interviewed by Verity Sewell, Amazon expert and coach, in her Facebook group and the conversation was so interesting that I thought this podcast audience could also benefit from it. Don’t worry - if you’re wonde…
 
Marketing Strategies Revealed in this Episode: The most crucial marketing role to fill when your ecommerce business is just starting out Marketing roles to fill when your ecommerce business is looking to scale revenue The most crucial marketing role to fill when your ecommerce business is looking to retain and convert more existing customers Exampl…
 
We become entrepreneurs to be able to have more freedom in our lives - to have a flexible schedule, to answer to ourselves, not to ask permission to go on vacation - but often we find that our schedule is even busier than before. We’re now doing ALL of the things- marketing, legal, PR, accounting, shipping, etc. And plus, we’re building a business …
 
Marketing Strategies Revealed in this Episode: Specific trends that have been seen in the world of influencer marketing within the past year Actionable strategies that brands can use to connect with the right influencers Is influencer marketing a sustainable strategy for years to come? Well known brands that have been successful with influencer mar…
 
It is no secret that climate change is upon us and we need to act now in order to save our planet. According to the United Nations, 2010 to 2019 was the warmest decade ever recorded. Weather patterns are changing, sea levels are rising, and weather events are becoming more extreme. But what can we as business owners and consumers do about this horr…
 
Marketing Strategies Revealed in this Episode: Recommended marketing automations for service-based companies How do you leverage these automations to improve ones overall eCommerce marketing strategy The tools/methods and resources that can be used to implement these automations Examples of businesses that have been successful with these automation…
 
Getting your products into the hands of celebrities is going to catapult your brand visibility. I have the pleasure of introducing you to Sarah Shaw, who helps product business owners get publicity through celebrities. Sarah is a fashion entrepreneur, product designer and business coach. With her 20 years of experience - and 6 companies under her b…
 
Marketing Strategies Revealed in this Episode: How an ecommerce business knows if social media paid ads on Facebook and Instagram are right for them Some effective ways to come up with the right messaging and targeting the right demographics on social media What an average ecommerce business creates a Facebook group about that makes sense Examples …
 
How do you really get inside the heads of your consumers? You need to speak to them and get feedback from them. We think we know them but we may be guessing or going off our own preferences. Leveraging market research for your business is critical to understanding your consumers. Otherwise, you’ll be shooting in the dark or throwing spaghetti on th…
 
Looking to add more joy to your business? I am thrilled to introduce you to an amazing business coach who is helping women have a more joyful and impactful business. Lianne Kim is a Business Coach and the founder of Mamas & Co. - a community for mama entrepreneurs. She is the host of the wildly popular podcast 'The Business of Thinking Big' and the…
 
Marketing Strategies Revealed in this Episode: Ways that an ecommerce business can get leads and start the nurturing process How you can effectively nurture leads using text marketing and SMS communication The specific tools and resources that are required for nurturing leads through text marketing? Examples of businesses that have been successful …
 
Well you might have heard about a little thing called TikTok. Maybe you cringe at the thought of doing a dance video. You might think it’s just for your teen kids. But actually, we’re going to talk all about WHY you, as a Product based business owner, should be using TikTok and how you can use it to market your products. Today we speak with Samanth…
 
In this episode, we hear from two fabulous ladies who are on a mission to help small, women-owned businesses thrive. Jenni Bourque and Katie Conliffe founded the Girl Gang Canada, an online collective of small, women-owned Canadian businesses. Their mission is to encourage shopping local, shopping Canadian and to help you see that your purchases ha…
 
Sustainability in the fashion industry is uncommon but highly necessary. In this episode, we speak with an incredible product-preneur who is changing the fashion industry with innovative and sustainable ideas. Kristi Soomer is a former management consultant turned fashion entrepreneur. She is the founder and CEO of Encircled, a B-corp-certified fas…
 
Marketing Strategies Revealed in this Episode: What is a specific product review strategy and how does it help e-Commerce businesses How can you get more reviews and generate more content from customers How to measure the success of your strategy What businesses have been successful with this strategy…
 
Leveraging Public Relations or Earned Media is one of the best ways to build awareness and instant credibility for your brand. In this episode, we speak with an expert on this topic who is going to blow your mind with her advice for how you can get PR for your business. Susanne Fox is a former journalist, broadcast news anchor and marketing directo…
 
“Idea is maybe 3-5% of the success of a company. The rest of it is just execution”. - Adrien Beyk, Founder & CEO of Quanta Vici If you’re thinking of launching a tech product, this episode is for you. In this episode, we chat with an entrepreneur who launched a very cool and successful smart wearable tech line. Adrien Beyk, founder & CEO of Quanta …
 
Marketing Strategies Revealed in this Episode: What elements comprise the customers onsite experience? Ways to optimize the onsite experience Ways to improve the customer's post-purchase experience and why is this essential for increasing the customer's lifetime value Businesses that have been successful with providing an awesome customer experienc…
 
What is the ONE thing that you can do to increase your company’s value? It’s not just launching a product. It’s building a BRAND. A brand is one of your most important assets. It is the thing that delivers value above anything else. Yet, many founders don’t spend as much time on their brand development as their product development. I work on brand …
 
Marketing Strategies Revealed in this Episode: What is YouTube influencer marketing? How to find influencers that are right to market your products/services How to measure the success of YouTube influencer marketing Specific things that Ayers Naturals and African Fly have done to be successful with YouTube influencer marketing…
 
I have the pleasure of introducing you to Katherine Earl. Katherine and I met at a business group for moms and she reached out because she wanted some direction in her business. We had a ½ day strategy session and I fell in love with her product and business. I just knew she was onto something big. Katherine Earl has spent twenty years designing cu…
 
Marketing Strategies Revealed in this Episode: What are the eCommerce trends in 2021 How can businesses prepare for these trends? What are some of the practices that should be discontinued / continued to adapt to these trends? Businesses that have been successful with their change management to keep up with the latest trends…
 
I’m excited to introduce you to this founder who launched a rocket ship food start-up brand, Love Good Fats, that just exceeded $100mil in Revenue in a little over 3 years! Suzie Yorke is on a mission to bring healthy fats back. A mom, eleven-time Ironman competitor and yoga enthusiast, Suzie spent years adhering to a low-fat diet only to hit a wal…
 
Have you ever thought about leveraging Youtube to grow your business and whether it would be worth your time and investment? Today we answer that question for you, as we chat with two Youtube experts, Amber Lykins and Olivia Heyward. Amber and Olivia co-founded the Create Content Academy and the A and Oh show on Youtube, where they teach female ent…
 
Marketing Strategies Revealed in this Episode: What is cross selling and why is it essential when looking to increase the Average Order Value from each customer What are basic tactics to cross promote and sell additional products and services How does a business know when to draw the line when deciding how many products and services to cross promot…
 
If you’ve wondered how to rank better on Google Search without even paying a dime on ads, this episode is for you. Today we hear from an SEO expert who shares his secrets to building strong SEO. John Vuong is the owner of Local SEO Search, a boutique agency from Toronto. He helps small and medium sized businesses rank on Google for keywords that th…
 
It’s tax season and so many of us are looking at our finances from the past year, some of us for the first time. So there is no better time than now to discuss finances. We are going to hear from a Finance expert who doesn’t hold back when it comes to talking money and finances. Melissa Houston is a Chartered Professional Accountant (CPA), a Busine…
 
Marketing Strategies Revealed in this Episode: The competencies that are needed when hiring for a marketing team The key functions performed by marketing team in order to be effective The tasks/activities that should be assigned to this department for optimal performance How to measure the individuals and teams performance…
 
It’s always so inspiring to hear from an entrepreneur who organically grows their business from the ground up. Keya James is Co-Founder and CEO Tailored Beauty, a suite of handmade products to help the entire family achieve their healthy hair goals. Keya James has been nurturing her passion for healthy hair and hair care for almost 30 years. In 201…
 
Marketing Strategies Revealed in this Episode: The primary problem with trying to grow a new consumer brand too quickly What's special about exponential growth for consumer brands How to design products that generate exponential growth How weird new products can eventually become cool and have explosive growth…
 
Pop the champagne! Welcome to the big 5-0...Episode 50! Thank you for supporting this podcast throughout its journey! If you’re a maker or want to get into handmade goods, this next episode is for you. We speak with Dana Midkiff, founder of Pink Door Wreaths. Dana started as a CPA, got her accounting degree, passed the exam, did the 9‐5 for many ye…
 
One of the ‘4 P’s of marketing’ is pricing and there’s a good reason for that! Pricing is key to building a profitable business and we are lucky to hear from pricing guru, Courtney Rogers. Courtney Rogers is a pricing expert with a background in sales and marketing, and has studied psychology and accounting as well. She helps female business owners…
 
Marketing Strategies Revealed in this Episode: The challenges in hiring virtual assistants and how to overcome them The tools and assessments used to find the right talent The importance of using virtual assistants to grow your business Businesses that have been successful in hiring virtual professionals…
 
Whether you’re an entrepreneur or not, struggling with adversity and loss is something that we all deal with at some point in our lives. Today’s episode is extra special, as we hear from an incredible woman who has dealt with adversity and loss, and is helping others do the same. I had the privilege of speaking with Shannon Hoverson, widow, mom of …
 
Marketing Strategies Revealed in this Episode: The initial steps in successfully picking the right niche for starting an ecommerce brand Once you have picked what your brand is going to be, what are the next steps to pursuing it to mastery? Strategies and tips for laying the foundation of a successful ecommerce brand and growing it Examples of busi…
 
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