show episodes
 
“How's an entrepreneur like me supposed to grow my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Partner, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy & tactics.
 
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show series
 
For more than 15 years Zuly Matallana worked in large multinational companies to develop businesses by successfully leading teams to monetize market opportunities. Now, Zuly is translating the skills she gained to become a successful entrepreneur. It started when Zuly recognized the need for a product to help busy women keep their hair dry while sh…
 
Ryan Tarver, a serial entrepreneur with a full-time job, joins us to discuss the realities of what it’s like to start a LLC, design a brand, and launch two shops while having a full time job, a toddler, a newborn, and way too many hobbies in the middle of a global pandemic. We discuss: The importance of brand identity The case for co-founders Tools…
 
In-store marketing & merchandising are the basics of eCommerce but something that is missed often. Our guest today won the 2020 Shopify Commerce Awards with her app ModeMagic by Mason. She's conducted interviews with over 2,000 merchants, discovering their biggest pain point is "Lots of traffic but no sales." In this episode, we'll learn what are t…
 
Working from home looked good on Shopify because this year's Unite announcements are the most featured-packed yet. So much is changing that they're calling it "Online Store 2.0" In this episode, we recap the highlights with a focus on what matters for merchants. Show Links Shopify Unite Never miss an episode Subscribe wherever you get your podcasts…
 
Manufacturing your own goods is expensive, and can be even more expensive when you manufacture in the U.S. In this episode, Sarah Resnick, founder of Gist Yarn, tells us how she's used pre-ordering to fund our inventory growth. Sarah started her career as a community and union organizer, and made the switch to small business when she helped to run …
 
Steve Chou and his wife Jennifer built a seven-figure business... and made a lot of mistakes along the way. We all have! This episode isn't about successes, it's about the stuff everybody (myself included) gets wrong when starting out. MyWifeQuitHerJob's Steve Chou co-hosts this joint episode to discuss the boneheaded mistakes we've all made runnin…
 
Customer acquisition costs are more expensive than ever, so how can small brands acquire their first customers without spending big on paid traffic? Our guest today has a practical approach to that problem most brands can implement today. How can a brand get customers if they don't have a budget for ads? Why should brands invest in BFCM planning wh…
 
Through vigorous testing over a decade long ecommerce career, today's guest has come to a conclusion: the product is the most important page on the whole site, and he's got outside-the-box wisdom on how to optimize it. Show Links Frictionless Commerce Rishi on LinkedIn zingermansbakehouse.com jpeterman.com Sponsors Free 30-day trial of Zipify OCU -…
 
Paul de Jersey wants you to lie on what looks like a bed of nails. If you think this is unusual, so did he when he first experienced a spikey acupuncture mat, but it works. It worked so well that he eventually began selling his own spike mats on Shopify, and even appeared on Dragon's Den to pitch the idea. Born and raised in Vancouver, Paul de Jers…
 
Addressing large drop-offs at checkout Best navigation style for large catalogs Pagination vs infinite scroll a "back to basics" checklist for a $1M/y merchant What's the best way to advertise for conversion please? What to do when PPC traffic doesn't convert Tips and tricks with Turbo. Structuring your homepage in a new store Managing burnout when…
 
Vivian Kaye describes herself as "Oprah + Gary Vee" and that's a pretty good description. Her presence and genuine desire to continuously learn and grow while keeping it REAL quickly made her a personality who transcended the title of Founder and CEO. In this episode, she tells us how she started a premium textured hair extension brand for Black wo…
 
In this episode, you'll hear How Kettle & Fire scaled their affiliate and partnerships programs to 7-figures in revenue. We'll talk through best practices + actionable tactics. The tools to identify influencers How to get big influencers' attention The difference between affiliate and ambassador programs What are you paying for? Defining influencer…
 
Everyone wants a better PageSpeed score. So when a client came to us with unusually good PageSpeed scores in a theme we set up last year, we wanted to know how they achieved it so we could replicate the results. Had a random developer seemingly cracked the code for theme performance optimization for Shopify? Finding out took days of research, and w…
 
Head Mutha Fluffa Therese Dozier, founder of LUV SPUN, turned her events based cotton candy business around in 2020 by moving her Artisanal Candy Floss to Shopify. LUVSPUN provides a unique flavor experience beyond the pink or blue cotton candy you’re used to. Their branding is fun, edgy, and their 200 flavors are unique and fantastic. LUVSPUN is m…
 
Misinformation is spewed left and right about nearly everything in eCommerce and it’s driving us insane. In this joint episode, fellow ecom coach and podcast host Austin Brawner joins the show to dispel the top six ecommerce myths we encounter with merchants every day. If you’ve been a long-time listener of the podcast, you know that Austin is a tr…
 
In this episode, we break down influencer marketing for ecommerce with a Shopify merchant that used influencer marketing to launch their weighted blanket in 2017 with influencers including Kourtney Kardashian. Guest Corey Turner is candidly breaks down: The positives & negatives of influencer marketing for a DTC brand How to spot fake influencers W…
 
In this episode, we answer questions from Shopify merchants in our Facebook group. We discuss... Analyzing Heatmaps When to outsource your marketing Inventory forecasting Top Klaviyo Flows Collections as SEO honeypots Mobile Collections: Is one or two columns best? ...And more! Like Paul's pizza dough recipe. Links Mentioned ebikegeneration.com Mat…
 
In this episode: What are the most common mistakes that Shopify store owners make with their product pages? What steps can store owners take to figure out if their product page needs help? What things are you seeing on stores that makes you filled with rage? (note from josh: I'm only halfway kidding with this. I've seen such an uptick in terrible u…
 
We talk to SharkTank alum Chrissie Lam about her Love Is Project journey. How Chrissie created the original love bracelet in Kenya, transformed a personal photo project to a viral social media campaign and then launched it as e-com brand. Show Links Love Is Project Sponsors Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@…
 
Juliana Jackson, AKA The CLV Lady, Juliana is one of the principal architects of the Customer Value Optimization Category, a ground-breaking innovation framework for ecommerce companies that identifies the most important customers segments thanks to the RFM model, understanding behavioral patterns that need to be addressed in order to prioritize wh…
 
Apple says they're "standing up for users." Facebook says an upcoming prompt in Apple's iOS 14 is bad for small businesses. Regardless of which side you think if self-serving here, if you advertise on Facebook, you need to understand what's happening because you have some homework to do to prepare. Show Links ProduceDept Zuckerberg wants to “inflic…
 
Casey Bard had a decent side hustle on Shopify and a full-time job... until he got a call from his boss letting him know that he no longer he had a job because the company leadership may be going to jail. That was the turning point where Casey knew his Shopify side hustle had to become his full-time income. This is the story of how Tacticalories Se…
 
Today we're doing a follow-up to our popular AMA from our Facebook group, Unofficial Shopify Podcast Insider's. We answer your questions, such as: Developing your positioning (without confusing customers) Finding newsletter content that works for you Why Paul always wears minor league t-shirts The #1 mistake Paul sees merchants make What to do when…
 
In June 2019, Cesar Torres joined us to share the unusual story of how he turned a merch store for his sci-fi book series into a fitness leggings brand with a big impact on LGBTQ+ fans of the brand. Then, the pandemic hit and he experienced what we all did: the crushing desperation of not knowing what's going to happen. He understandably became inc…
 
Today we're doing an AMA from our Facebook group, Unofficial Shopify Podcast Insider's. We answer your questions, such as: Tips for growing Shopify store from six to seven figures. Benchmarks for gross margin for successful e-commerce stores What should you look for in a web developer for redoing websites? ...and more. Always more. Such as, "How mu…
 
After leaving his 20-year engineering career to become a local marketing consultant, Dustin Riechman discovered a jerky so good that he decided to pitch a relative stranger on a business partnership that resulted in $1mm in sales in two years. The mindset that gave him the confidence to quit his job Keys to building realtionships with potential bus…
 
Colby Kane, owner and founder of Aviator, discusses how the 2008 recession shaped his business, how he's survived the current pandemic, and what he expects will happen in 2021. Colby is a designer and art director who started out in the fast-paced world of NY Fashion as an art director at Macy’s. He moved to LA in order to build something different…
 
Julie Elster (as in Mrs. Elster) joins us again for a candid update on how 2020 impacted her travel business, hosted on Shopify. Show Links DoubleYourWDW.com Past Episode: My Wife Started a Shopify Store! Past Episode: How Julie Elster Generates 10,000 Organic Visitors Sponsors Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email h…
 
Returning for his fourth appearance is Nick Disabato, ecommerce conversion rate optimization wunderkind. On today's episode: an airing of grievances around merchant's approach to conversion rate optimization. We talk through the common mistakes in methodology & management, and your top missed opportunities. Show Links Draft Baymard Sponsors Free 30…
 
Now through January we’ll see an influx of new listeners. (Welcome!) We asked our new listeners, "what’s your number one question as you grow your Shopify store?" And to our established merchants, we asked, "what do you wish you knew when just starting out?" Today, we’ll talk through the top comments and turn those into actionable New Year's busine…
 
Worried mobile messaging will annoy your customers? Not if you do it right. We ask SMS marketing consultant Arri Bagah listener submitted questions like... What do people really want when they sign up for SMS? Should we get into SMS if we’re not based in North America? How often to mass broadcast? Arri Bagah became an expert in the mobile messaging…
 
When I bought our first electric vehicle earlier this year, I did what a lot of new car buyers do and went accessory shopping. It was not long before I started seeing ads for aftermarket accessory vendor Abstract Ocean, and reading about them on forums. Our guest today is Peter White, co-founder of Abstract Ocean. In 2013, Peter and his wife picked…
 
In this episode, we discuss Shipageddon Season and the Cyber Monday that broke shipping. Then a Nuggs teardown– They're "the Tesla of chicken." Show Links ShipBob's Shipping Carrier Data NUGGS Sponsors Get powerful marketing automation with Klaviyo's revenue-driving email platform Try Bold Product Upsell, free trial Save 20% on Turbo, a blazing fas…
 
As ecommerce professionals, what did we learn from 2020? And what happens in 2021? Those are the questions I posed to a number of a clever ecommerce industry folks. Entreprenuers like: Harley Finkelstein, Shopify Eric Bandholz, Beardbrand Marnie Consky, Thigh Society Ezra Firestone, Smart Marketer Ilana Davis, Shopify Expert & Website Rescuer Steve…
 
From the start of Black Friday in New Zealand through the end of Black Friday in California, Shopify merchants saw a 75% increase in sales from Black Friday in 2019. By 8:00am EST, merchants on Shopify collectively had crossed $1 billion in sales. “We’re thrilled with the Black Friday sales generated by the businesses on Shopify. In just a single d…
 
We talk to a cookbook author who turned his experience living in Japan into a Shopify store focused on selling the best quality matcha possible. Eric is the founder and chief evangelist at Breakaway Matcha. He's also an author, ghostwriter, editor, cooking instructor, and private chef. For 16 years, he lived and worked in Japan, where he took deep …
 
In this episode, we'll talk to one of the most experienced Shopify theme developers on the planet: Anne Thomas. You'll learn... how to audit your theme for performance the common pitfalls to avoid with your theme learning enough development to be dangerous a user testing crash course Anne Thomas is an experienced web developer who has helped create…
 
Third-generation Master Tea Blender Emeric Harney joins us to discuss the online success of their 37-year-old family tea business, Harney & Sons. Harney & Sons is a tea company that is committed to "making quality tea an everyday luxury." Key Takeaways: How they leverage their brand story How to power product discovery with 300 varieties of tea Wha…
 
Marnie Consky is the Founder, CEO, and Chief Anti-Chafing Champion of Thigh Society (US), a niche undergarment brand offering moisture-wicking, breathable, and discreet boxer brief underwear for women. Thigh Society prevents inner thigh chafing while providing modesty coverage and is on a body-positive mission to normalize this common skin issue wh…
 
In this episode, you'll learn a three stage strategy to set your Facebook ads funnel up for success before and during Black Friday. Facebook Ads are more expensive than ever, and Black Friday is going to bring the muppets out of the woodwork which will drive costs up even more. You'll the hear answers to: Your 2020 FB Ads Strategy Which promos were…
 
Out of The Sandbox's Sean Campbell joins us to discuss all things theme related: When & how should you upgrade or change themes What to consider in a new theme Behind the scenes of the Shopify Theme Store the "New Online Store Editor Experience" How to expedite support tickets Sean is a Shopify Theme project manager with 6+ years of experience help…
 
In this episode: Increasing average order value with financing, a new sexy store, and your Black Friday prep crash course. Show Links 2020 Holiday Email Guide Sezzle - My Sezzle referral code is SZXRLQJ. When you use it, you'll get one month free, no strings attached. Vex Clothing Sponsors Get powerful marketing automation with Klaviyo's revenue-dr…
 
In 2018, Ezra Firestone generated $700K over Black Friday, with $100k alone on Thanksgiving for his Shopify store BOOM by Cindy Joseph. This year he plans do 30% more and he's going to tell us exactly how. Master Marketer Ezra Firestone breaks down the exact Black Friday and holiday email campaigns he'll be running this year. You'll learn: Ezra's c…
 
Nomad Goods' Chuck Melber joins us to tell us in details what he's doing in Klaviyo to generate seven-figures worth of revenue annually. Key Takeaways: "A clean list is a well-delivered list" How to segment abandoned cart flows for personalized content The right ratio of plain text vs HTML emails The most important thing to split test Chuck started…
 
We discuss: The ethics of financing solutions Launching your products like Yeezy Rumors: An update on Native Checkout Integrations News: A Shopify data leak, and a Shopify Partner arrested by the FBI Are Nikkola, Madewell, and Shinola authentic brands? And then we test drive the Shinola store. Links Mentioned How Madewell Bought And Sold My Family'…
 
Stephanie Morimoto is the owner and CEO of Asutra, a natural beauty company so good that customer Venus Williams approached them to get involved. Asutra offers over 50 organic, natural products – from natural solutions to help with pain relief and sleep to skincare to bath & body – for people who invest in self-care. Asutra is woman-owned and women…
 
We discuss: An Income Store court case update AWAY Travel has a sale, DTC Twitter takes notice GymShark's billion dollar valuation And then we tear down the Gymshark store. Links Mentioned Income Store Receivership Attorneys Quitting? (Income Store Update) Emilia Gardner's Income Store YouTube Playlist AWAY Travel Is Gymshark worth $1.4 Billion? Re…
 
Noah Dentzel is Co-Founder and CEO of Nomad. Nomad launched in 2012 on Kickstarter with their first product, ChargeCard, a USB cable the size and shape of a credit card designed to keep your phone charged on the go, a "jumper cable" for your phone. Key Takeaways: The great mindset advice (provided by a Zoltar fortune telling machine) What goes into…
 
This episode is available as a video interview on YouTube: youtu.be/S3-9NZ1OLV8 In this listener Q&A episode aimed at optimizing for Q4, we discuss: Which cart type is best What we're doing differently this Black Friday The problem with PageSpeed Klaviyo Email Flow & Campaign tips How to promote without discounting And we close with a breakdown of …
 
This bonus episode of The Unofficial Shopify Podcast is presented by Rewind. The secret to productivity & success isn't a system, it's a mindset. Metalsmith and entrepreneur Megan Auman returns to The Unofficial Shopify Podcast to discuss how she's cultivated an "investment mindset" and the power of mindset in business. Key Takeaways: How to take a…
 
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